Broadcast Audience Research Council (BARC) India has announced the appointment of Dr Bikramjit Chaudhuri as Chief of Measurement Science & Analytics. He will succeed Dr Derrick Gray, who has been a member of the BARC India family for six years. He has been heading measurement science at BARC since mid-2018.
Dr Bikramjit Chaudhuri is a PhD. from IIT Bombay and holds a Master of Statistics degree from the Indian Statistical Institute. He joins BARC from the Datamatics Group of Companies where he has been Global Head of Data Science and Advanced Analytics, since 2016. Prior to Datamatics, he has held multiple leadership roles, and has led large teams of senior talent across levels at KPMG, Nielsen and ZS Associates in India and elsewhere in the world.
Said Nakul Chopra, Chief Executive Officer, BARC India: “Derrick has been a wonderful partner, a mentor and a friend to numerous individuals and industry peers. We congratulate him as he embraces his next adventure and wish him nothing but the absolute best. In his stead, I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in Big Data, Research and Business Intelligence. I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with, but also help navigate our future in this fast-evolving environment.”