By Our Staff
Credilio, the financial services provider, has mandated Kaizzen for its communications.
Said Aditya Gupta – CEO Credilio: “At Credilio, it is our mission to empower the underserved segments with access to organised credit and lifestyle benefits – we term it ‘Credit Card Life’. We are excited with the opportunity to grow penetration of Credit Cards in India. We see 200 million consumers with aspirations and purchasing power and our role will be to equip them with an enriched digital payment product and access to credit.”
Commenting on the partnership to drive strategic communications for Credilio, Nikhil Pavithran, Group President – Kaizzen added: “We are delighted to partner with Credilio, a company that is not only fostering financial empowerment but is also serving as a transformative catalyst in the financial lives of its users. We see great potential in this sector and as the adoption level rises, we expect the market to only grow. Our mission is to bolster Credilio’s journey by employing compelling narratives to craft stories that resonate with the media and its consumers. We look forward to leverage our expertise to support Credilio in expanding its reach throughout India, effectively amplifying their impactful mission and values.”