MxMIndia

Tag: Kaizzen

  • To manage their communication strategy & media relations

    LS Digital onboards Kaizzen as their PR and Communications Partner

    LS Digital, a digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, the integrated communications agency.

    Kaizzen’s mandate encompasses managing LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s presence in key markets and support the company’s ambitious growth plans.

    Speaking on the partnership, Anshuman Misra, SVP Strategic Partnerships, Marketing & PR said: “LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses.  As India takes the centre stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspire change and shape the future by transforming businesses digitally.”

    Nikhil Pavithran, Group President of Kaizzen, added: “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues.”

  • To enhance corporate reputation and strengthen brand awareness

    Credilio appoints Kaizzen for comms

    By Our Staff

     

    Credilio, the financial services provider, has mandated Kaizzen for its communications.

     

    Said Aditya Gupta – CEO Credilio: “At Credilio, it is our mission to empower the underserved segments with access to organised credit and lifestyle benefits – we term it ‘Credit Card Life’. We are excited with the opportunity to grow penetration of Credit Cards in India. We see 200 million consumers with aspirations and purchasing power and our role will be to equip them with an enriched digital payment product and access to credit.”

     

    Commenting on the partnership to drive strategic communications for Credilio, Nikhil Pavithran, Group President – Kaizzen added: “We are delighted to partner with Credilio, a company that is not only fostering financial empowerment but is also serving as a transformative catalyst in the financial lives of its users. We see great potential in this sector and as the adoption level rises, we expect the market to only grow. Our mission is to bolster Credilio’s journey by employing compelling narratives to craft stories that resonate with the media and its consumers. We look forward to leverage our expertise to support Credilio in expanding its reach throughout India, effectively amplifying their impactful mission and values.”

     

  • Elevates Nikhil Pavithran and Prashant Subramanian

    Kaizzen announces new leadership

    By Our Staff

     

    In a bid to strengthen its leadership, Kaizzen, integrated communications agency, announces the elevation of Nikhil Pavithran as Group President and Prashant Subramanian as the Head – North India. The announcement comes as the first step towards accomplishing the vision of expanding the agency’s national and international footprint.

     

    Earlier, Pavithran, based in Mumbai, was in-charge of operations in Western India while Subramanian handled the Delhi market for Kaizzen. Both will continue to work closely with Vineet Handa, CEO, Kaizzen.

     

    Announcing the new leadership, Vineet Handa said: “I am delighted to announce the elevation of Nikhil Pavithran and Prashant Subramanian as Group President and Head North India, respectively. Both have been instrumental in Kaizzen’s meteoric rise, and I know that they will do everything in their power to grow Kaizzen to greater heights. I wish Nikhil and Prashant the very best for their new roles.”

     

  • Will be responsible for promoting LNJ Bhilwara Kings cricket team

    Kaizzen bags mandate for Bhilwara Kings

    By Our Staff

     

    Kaizzen has bagged the PR mandate for Bhilwara Kings, the franchise team of eminent business house, the LNJ Bhilwara Group for the upcoming Legends League Cricket.

     

    As the strategic communications partner, the agency has been entrusted with the responsibility of promoting LNJ Bhilwara Kings and help the team connect with the various stakeholders of the LNJ Bhilwara Group.

     

    On the association, Riju Jhunjhunwala, Team Owner, LNJ Bhilwara Kings said: “Kaizzen leads the way in this domain and we at LNJ Bhilwara could not have found better partner to handle our communications mandate. We are happy and confident that Kaizzen will help in building the brand stature to greater heights.”

     

    After winning the PR rights of the Bhilwara Kings at Legends League Cricket season 2, Vineet Handa, Founder and CEO, Kaizzen added: “We at Kaizzen are elated to be entrusted by LNJ Bhilwara Group to handle its communication mandate for the Bhilwara Kings at the Legends League Cricket to enrich the corporate image of the group. The vision and priorities of the group are quite clear and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful and disruptive PR solutions. We are looking forward to a strong partnership.”

     

  • To manage the brand’s corporate reputation and amplify visibility

    Kaizzen bags PR mandate for Femella

    By Our Staff

     

    Kaizzen has bagged the PR mandate for home-grown fashion brand Femella, which specialises in women’s clothing. The agency has been entrusted with the responsibility of enhancing Femella’s corporate reputation, amplifying its visibility, and supporting the brand’s expansion drive.

     

    On the association, Kavya Arora, Director, Femella said: “Kaizzen leads the way in this domain and we at Femella could not have found better partners to handle our communications mandate. We are looking forward to growing this partnership to greater heights.”

     

    Added Vineet Handa, Founder, and CEO, Kaizzen: “We at Kaizzen are elated to be entrusted by Femella for handling its communication mandate to enrich the brand’s image. The vision and priorities of the label are quite clear and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful and disruptive PR solutions. We are looking forward to a strong partnership.”

     

  • To provide corporate reputation management and brand visibility

    Kaizzen gets ACI Hospitals mandate

    By Our Staff

     

    ACI Hospitals, a multi-speciality healthcare centre with an expertise in cardiology and oncology, has appointed Kaizzen Public Relations & Digital Agency, as its communications and outreach partner.

     

    On Kaizzen’s appointment, Dr Jagdeesh N. Kulkarni, Director, ACI Hospitals said: “We are pleased to appoint Kaizzen as our communications agency to communicate the position of ACI Hospitals as a pioneer and visionary in disrupting and fostering advanced healthcare facilities. The Kaizzen team has commendable experience in the healthcare space, and we strongly believe that their creativity and expertise will help drive the brand’s communication in the right direction with the appropriate tools and strategies.”

     

    Commenting on Kaizzen being awarded this mandate, Nikhil Pavithran, President, Kaizzen, added: “We are thankful to the management team at ACI Hospitals for placing their trust in Kaizzen. We are excited for the opportunity of working collaboratively with the team as we look forward to applying our strategic expertise to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Kaizzen has proved to have a strong healthcare portfolio and established itself as a healthcare expert in the industry. The current mandate will help consolidate this practice even further.”

     

  • The theme for the World Sustainable Development Summit 2022 is 'Towards a Resilient Planet: Ensuring a Sustainable and Equitable Future.'

    Kaizzen partners with TERI

    By Our Staff

     

    Kaizzen has partnered with The Energy and Resources Institute (TERI), the not-for-profit, policy research organisation, as an outreach rartner for World Sustainable Development Summit (WSDS) 2022. WSDS is TERI’s annual flagship event, which will be virtually held from February 16-18, 2022. The umbrella theme of the year is ‘Towards a Resilient Planet: Ensuring a Sustainable and Equitable Future.’

     

    Said Dr. Shailly Kedia, Senior Fellow, and Associate Director, TERI: “By driving multi-stakeholder conversations, the World Sustainable Development Summit series seeks to play a constructivist role to reinforce commitment towards a more sustainable and equitable world. The role of media and communications is extremely crucial to strengthen the momentum on sustainable development. Partnering with organizations such as Kaizzen is a step towards effectively amplifying the message.”

     

    As an outreach partner, Kaizzen will work along with the TERI communications team to strengthen media and social media outreach for WSDS 2022.

     

    Speaking on the partnership Vineet Handa, CEO, Kaizzen, said, “Kaizzen is proud to partner with TERI’s prestigious World Sustainable Development Summit 2022. The age-old, celebrated event brings several countries together to find sustainable solutions towards a healthier planet. I believe that ESG will be a great focus area of the industry and the corporates this year. As communications consultants, we have been an advocate of sustainability and therefore we fully resonate with this year’s WSDS theme which is futuristic, progressive, and highly ambitious. Lastly, I would like to thank TERI for this opportunity and commit my support as their outreach partner.”

     

  • To provide strategic communications support for its processed food and agro commodities

    Kaizzen bags mandate for Allana

    By Our Staff

     

    Kaizzen PR & Digital Agency has been awarded the PR mandate by Allana Consumer Products. The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group, covering corporate reputation management and brand visibility for all its consumer products across media platforms.

     

    Said Milind Pingle, CEO – Consumer Products Division of Allana Group: “Kaizzen has a good understanding and know-how of PR industry and has worked with several corporates to build their image and reputation in a dynamic world. We are excited to collaborate with them and count on their domain knowledge and expertise in developing a positive and respectful image of Allana Consumer Products and its businesses and brands in India in the years ahead.”

     

    Added Nikhil Pavithran, President, Kaizzen:  “We are thankful to Allana Consumer Products for placing their trust in us. We, at Kaizzen, are committed to create meaningful end-to-end media solutions and executing innovative, disruptive and high-impact PR campaigns that will positively impact the business and the industry as a whole. We are enthused to work with the Allana Group who have a long and rich heritage and a Vision to grow its business in Consumer Products in a sustainable manner.”

     

  • Will provide strategic communications support to the Japanese brand

    Kaizzen bags PR mandate for AIWA electronics

    By Our Staff

     

    Remember Aiwa, the electronics major. Well, it’s planning a comeback to India and has hired Kaizzen for its PR. The mandate encompasses providing strategic communications support to Aiwa, covering corporate reputation management, product publicity, brand visibility and crisis management.

     

    Said Vineet Handa, Founder and CEO, Kaizzen: “We are ecstatic to be working with a company like Aiwa that has built an enviable reputation for quality and trust in the global market. We look forward to a long and mutually beneficial partnership for many years to come. Aiwa’s products are comparable to some of the biggest brands in the market, and in most cases better. It is a privilege to be working with them and we see this as a testament of the hard work and passion to be the best in our endeavours.”

     

  • The mandate also includes filmed business and regional entertainment

    Kaizzen bags Viacom18 corporate mandate

    By Our Staff

     

    Kaizzen has won the PR mandate for Viacom18’s corporate brand communication, filmed business and regional entertainment, post a multi-agency pitch. The mandate covers corporate reputation management, strengthening brand and leadership visibility, as well as network initiatives led by the media giant.

     

    Said Vineet Handa, CEO – Kaizzen:  “Viacom18 has cemented itself as a pioneer in the media and entertainment segment by offering groundbreaking content and innovative concepts. We are thankful to the management team at Viacom18 for believing in our vision, ideas and entrusting us with the responsibility to drive their communication strategy for the corporate brand, regional entertainment, and filmed entertainment. Our team is excited at the opportunity of working collaboratively with the team at Viacom18; to execute innovative, disruptive high-impact PR campaigns that positively impact the business.”

     

    Although the Kaizzen communique does not include a quote from Viacom18, MxM has independently confirmed that mandate has indeed been awarded to Kaizzen. It was earlier handled by Mondial Communications which is now taking charge of Voot Corporate, Youth Music Entertainment and the kids cluster.

     

  • To consolidate gaming, hospitality and entertainment properties

    Delta Corp appoints Kaizzen as PR agency

    By Our Staff

     

    Kaizzen has won the communications mandate for Delta Corp. It will provide strategic communications support to the Deltin Brand of casinos and hotels as well as Delta Corp Ltd, covering corporate reputation management for the parent company and the brand.

    Said Vineet Handa, CEO of Kaizzen: “We are thankful to the management team at Delta Corp. for placing their trust in Kaizzen. Our team is excited at the opportunity of working collaboratively with the team at Deltin; to execute innovative, disruptive and high-impact PR campaigns that positively impact the business.”

     

     

  • Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets

    Enterprise Ireland hires Kaizzen for PR

    By Our Staff

     

    Kaizzen, the independent PR and digital agency, has won the PR mandate for Enterprise Ireland, post a multi-agency pitch. The mandate encompasses providing strategic communications support to Enterprise Ireland covering corporate reputation management, brand visibility, and crisis management; across media platforms.

     

    Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets.

     

    On appointing the agency, Abhinav Bhatia, Director of Enterprise Ireland – India and South Asia said: “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and help us achieve our objective. What helped Kaizzen deliver an excellent pitch was the understanding of the sector and the account. Furthermore, having managed to amplify similar accounts with notable results certainly made Kaizzen a suitable agency for the brand. We believe that the strong team with expert backing from the leadership will help Enterprise Ireland seamlessly manage its media communications right from planning, strategizing to execution in the Indian market.”

     

    Added Vineet Handa, CEO of Kaizzen: “Kaizzen has a long-standing relationship with Enterprise Ireland and has been working with them for the last two years. We are thankful to the management team at Enterprise Ireland for placing their trust in Kaizzen once more. Our team is excited at the opportunity of working collaboratively with the team at EI; to execute innovative, disruptive high-impact PR campaigns that positively impact the business.”

     

    Time to switch to Guinness? Or if you’ve already switched, consume more?