By Our Staff
According to the latest report released by homegrown firm RedSeer Consulting titled ‘Opportunity in digitising the consumer durables value chain’, India’s durables sector is set to become a $34 billion dollar industry by 2025, with Tier 2+ cities contributing 68% (~$23 billion) of the incremental sales.
The report suggests that the Omnichannel model can debottleneck this market, especially with the support of video commerce + D2C play. Consumers are actively embracing video in their shopping experience across categories, and are eager to do the same in durables. As per the report, ~46% of consumers watch videos before buying and 49% Of consumers are willing to try video commerce offerings for electronics.