By Our Staff
Experience Commerce, the digital marketing arm of the Cheil Digital Network, has announced winning the World Cup 2023 Media mandate for MRF Tyres on Hotstar. As part of the deal, Experience Commerce (EC) will provide its creative and media services to MRF.
Notes a statement attributed to Team MRF: “This partnership signifies a significant milestone in our journey to engage with a new generation of consumers and highlight the outstanding features of MRF Tyres. Experience Commerce’s innovative approach and digital marketing expertise are perfectly aligned with our objectives. Together, we aspire to create a lasting impact and elevate the MRF brand to new heights during this World Cup.”
Added Umesh Bopche, CEO of Experience Commerce: “I have a profound love for cricket, and this being the biggest cricketing tournament (the World Cup), makes this deal exceptionally significant to me. We are ecstatic to announce our resounding triumph in securing prime advertising real estate on Hotstar for MRF Tyres during the highly anticipated World Cup 2023. Our vision is to achieve unparalleled brand recall and reach new heights with our strategically placed ads. Watching MRF ads during the matches will undoubtedly evoke that familiar feeling of trust, legacy, and dependability. MRF has entrusted us with their vision, and we are committed to elevating the MRF brand to iconic status, leaving an indelible mark in the hearts and minds of millions of viewers worldwide.”