By A Correspondent
Vakrangee, a chain of digitally enabled convenience stores that bridges the accessibility gap by providing services and products to masses, has appointed BBDO India as their lead communications partner. Considering its stellar work across the board for several brands that have been winning accolades and hearts world over, BBDO India won the multi-agency pitch after a comprehensive round of presentations.
Said Dinesh Nandwana, MD and CEO, Vakrangee: “We are delighted to have BBDO on board. Our brand is driven by a greater purpose of providing access to each and every Indian, through a digitally enabled last mile infrastructure that we have created. We are impressed by BBDO’s approach of creating purposeful communication. We are looking forward to a continued excellence from BBDO in creating the right communication and awareness of Vakrangee Kendras and the offerings/ services available for the citizensâ€.
Added Ajai Jhala, Chief Executive Officer, BBDO India: “Vakrangee is a great story of entrepreneurship rooted in technology to provide digital access for all. Vakrangee champions digital democracy and promises to leave no Indian citizen behind. We are absolutely delighted to be Vakrangee’s communication partners and look forward to crafting its narrative as a company that will be at the forefront of shaping India’s futureâ€.