Bacardi India Private Limited has announced the appointment of Mahesh Kanchan as the company’s new Marketing Director, Bacardi India & neighboring countries. He was earlier CEO of Del Monte Foods India.
“We are thrilled to have Mr. Mahesh Kanchan join Bacardi India’s leadership team,” said Vinay Golikeri, Managing Director, Bacardi India & Neighboring Countries, adding: “His strategic expertise and proven ability to drive brand growth align with Bacardi’s vision for the Indian market. With India’s alcobev market continuing to grow into one of the largest globally across categories, we will look to his expertise and guidance to lead our strategic marketing in a direction that meaningfully connects and resonates with our audiences across the country.”