MxMIndia

Tag: Mahesh Kanchan

  • …for India and Neighbouring Countries

    Bacardi announces Mahesh Kanchan as Marketing Director

    Bacardi India Private Limited has announced the appointment of  Mahesh Kanchan as the company’s new Marketing Director, Bacardi India & neighboring countries. He was earlier CEO of Del Monte Foods India.

    “We are thrilled to have Mr. Mahesh Kanchan join Bacardi India’s leadership team,” said  Vinay Golikeri, Managing Director, Bacardi India & Neighboring Countries, adding: “His strategic expertise and proven ability to drive brand growth align with Bacardi’s vision for the Indian market. With India’s alcobev market continuing to grow into one of the largest globally across categories, we will look to his expertise and guidance to lead our strategic marketing in a direction that meaningfully connects and resonates with our audiences across the country.”

  • The agency already handles duties for the Roca group, with their brands Parryware & Roca

    Dentsu Impact wins social media mandate of Carlsberg

    By A Correspondent

     

    Dentsu Impact has expanded its digital division by adding Carlsberg India’s social mandate to its folio. The agency had recently launched Dentsu Impact Digital, expanding the range of services offered by the agency to its clients. The agency already handles duties for the Roca group and its brands Parryware and Roca.

     

    Commenting about the partnership, Mahesh Kanchan, VP –Marketing, Carlsberg India said: “At Carlsberg, we see a huge role for new age media to drive conversations and engagement with our audience. What better partner to help us do this other than a long-time partner like Dentsu Impact, who has been helping us build the brand in India for a few years now. So, when the agency expanded its services to include digital solutions, the decision to work with them was an easy one for us. We are excited and positive that this association will help take our brand to the next level.”

     

    Speaking about the decision to foray into digital, Amit Wadhwa – President, Dentsu Impact, said: “At Dentsu Impact, we believe that one needs to constantly keep evolving with the times and do whatever is required to bring the best solutions to our clients. We always felt that managing brand synergies becomes challenging when creative and digital duties rest with different partners. And thus, we wanted to offer a holistic solution so we could help brands speak the same language across all mediums.”

     

     

  • Rahul Kishore gets up, close and very personal with Mahesh Kanchan, Director – Marketing at Carlsberg

    Selfie with RK: Week #3 | Mahesh Kanchan, Marketing Director @ Carlsberg

    By Rahul Kishore

     

    The one thing that strikes you about Mahesh Kanchan, Director – Marketing at Carlsberg is his approachability and warmth. He thinks before he answers and pretty much sizes every googly you might throw at him. In his office in Gurugram , I began by asking him:

     

    What’s your biggest strength?

    Turning around ailing brands into powerful ones and ensuring that I kick the backside of the Number 1 brand.  Take on a Number 3 brand and propel it to Number 1.  Hershey’s took on Cadbury, Calsberg took on Kingfisher… stuff like that!

    Biggest weakness?
    I just cannot deal with failure. I never change for the sake of changing. If it ain’t broke don’t fix it.

    Hardwork or luck?
    99% perspiration.  Your bosses are good to you if you work hard. In Unilever most people stay for a two-year tenure, so it’s easy to have a boss who’s good to you.

    Favourite CEO?
    Ratan Tata, he has a large conglomerate in India and he was the first CEO to acquire marquee companies globally like a JLR.

    How would you like to live your life again?
    No regrets I would want to do exactly what I did this time around.

    If a movie was to be made about your life who would you want to play you?
    He instantly replies Irrfan Khan. I ask why? No façade. He doesn’t play irrfan… he gets into the character. What you see is what you get. There is no Irrfan Khan style like all the other Khans, he moulds himself into the character.

    On a  scale of 1-10, how weird are you?
    Five-ish, I’m normal. I could be weird around my friends and family though

    What didn’t you get a chance to include in your CV?
    Heading a  company at a young age and global exposure.

    Describe yourself in four words?
    Approachable, risk-taking, action… no debate, team player.

    What’s your superpower?
    Being calm in the most high pressure situations.

    How often do you destress?
    Every weekend with my kids aged 6 and 10. With them and their friends as well. The kids drive the agenda, I  follow. He plays with them, watches movies and ofcourse there is always a chilled glass of Carlsberg at hand, he says with a smile.

    Something that has never worked for you?
    Entrepreneurship. I think about it, but haven’t attempted  it as yet!

    Dream job?
    Unilever CEO in India

    Rate me as an interviewer
    Well, 8, since you managed to get so much out of me in such a short time.