By Our Staff
Veteran advertising industryperson Sylvester da Cunha has passed away. He passed away in Mumbai on Tuesday evening. He was Chairman of daCunha Communications and better known as the creator of the Amul topical advertisements.
The idea of the Amul ads happened in 1967 when Sylvester Da Cunha and his art director Eustace Fernandes created the ads for hoardings, bus panels and posters in Mumbai. daCunha communication was also associated with several other clients including McDowell’s, Zenith Computers, etc.
Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai
A doyen of Indian advertising industry who was associated with Amul since 1960s. The Amul family joins in mourning this sad loss @RahuldaCunhaॐ Shanti 🙏 pic.twitter.com/cuac1K6FSo
— Jayen Mehta (@Jayen_Mehta) June 21, 2023