
Presenting yet another Q&A with ‘Wizard of Words’ Dr Bhaskar Das in Das ka Dum. Provocative questions, Thoughtprovoking responses. If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar…
Q. You’ve grown through the ranks in The Times of India and occupied the highest office there. But the trend now in media companies is to hire B-school educated, FMCG-trained executives for the top deck? Your view on this trend?
A. Times change, markets evolve, contexts alter and imperatives of business get transformed. In a scenario like these, talent scouting is bound to be a challenge. In fact the pace of change of consumers and markets would generally be asymmetrical with corporation. That is expected as corporations have to balance continuity with change. They have to balance the capability and copability of the experienced with the audaciousness of the young.
So it’s nothing about scouting talent from one sector or the other. So long the talent pool is constantly churned to be in sync with the operating environment, it should be fine. In today’s business environment, to remain uncomfortable is the new route to comfort. Hence orthodox approach to rejuvenate the workforce need to be a constant exercise. Ans since there is no one answer to ever evolving business landscape, any deterministic approach is a sure recipe for disaster.