By A Correspondent
Zee Marathi launched its HD channel, Zee Marathi HD on Sunday (Nov 20). Having been in the business for 17 years, the channel has evolved with changing times and has aspired to represent the changing mindsets and ideology.
The channel will feature simulcast content with an enhanced viewing experience on HD. launch campaign is based on an HD experience that the viewers will go through while watching their favorite shows on Zee Marathi HD. The launch is supported by a focused television, print, DTH and outdoor campaign.
Said Sharada Sunder, Cluster Head:  “Offering HD channels to our viewers is a part of our ‘future ready’ vision. ZEEL has started its regional HD offering with the launch of Zee Talkies HD last month. We are happy to launch the HD versions of our popular brands Zee Marathi and Zee Bangla. Zee Marathi has always inspired and entertained with great content offering and I am confident that the viewers will love the superlative viewing experience on HD as wellâ€.
Added Nilesh Mayekar, Business Head-Zee Marathi: “This is a proud moment for all of us. Our shows have essentially preserved and depicted family relations in a manner that is relatable, inspirational, and connects emotionally with the audience. We believe that we play an by Advertise” href=”#66377277″> important
role in the evolution of the consumer and treat the same with a great degree of responsibility. As the consumer evolves and moves up in life we ought to give them the experience that they rightly deserve and this is the way forward for technology in broadcast.â€