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Tag: Zee Marathi

  • Joshi was until recently Business Head, Sun Marathi

    Aniket Joshi is as Business Head, Colors Marathi

    By Our Staff

     

    Aniket Joshi
    Aniket Joshi

    Viacom18 has announced the appointment of Aniket Joshi as Business Head for Colors Marathi. He will be responsible for managing the channel’s overall business strategy and operations, and will be reporting to Ravish Kumar, Head – Regional Entertainment (Kannada and Marathi Clusters), Viacom18. Joshi was until recently Business Head, Sun Marathi. He has also worked with Zee Marathi and Mindshare.

     

    Welcoming Joshi to Colors Marathi, Ravish Kumar said: “Marathi broadcast entertainment has been on an upward journey across the board – be it fiction, non-fiction and even films. We at Colors Marathi have been on an exhilarating journey so far, strengthening our position amongst audiences and advertisers. Aniket has a strong background in planning and strategy and we are glad to have him on board, as Colors Marathi moves on to the next phase of growth.”

     

    Added Joshi: “The Marathi television ecosystem is rapidly evolving to create a unique confluence of entertainment that caters to both urban and rural Maharashtra. Colors Marathi is one of the market leaders that has ably balanced the content expectations of its viewers with the outreach opportunities for advertisers. I look forward to dial up the footprint of the brand across both these target audiences.”

     

  • Launches 7 new shows

    Zee Marathi unveils new look

    By Our Staff

     

    Zee Marathi has announced its new positioning with the tagline ‘Navya natyanchya bandhu gaathi… Mi Marathi, Zee Marathi’ on its 22nd anniversary. The channel unveiled its new look along with the tagline as also seven new shows.

     

    Nilesh Mayekar
    Nilesh Mayekar

    Speaking about the new positioning, Nilesh Mayekar, Business Head, Zee Marathi said: “Zee Marathi has been setting new benchmarks in the industry from the past two decades. With a new Zee Marathi, we are creating a new world of entertainment for our viewers across the nation – offering a diverse range of characters and unconventional stories that will spark a new conversation in society.”

     

    Commenting on the journey of the channel and its new look, Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Ltd added: “With its rich legacy of 22 years, Zee Marathi has built an affinity and captured the hearts of consumer segments across generations. Our sharp customer centric approach has enabled us to consistently craft new and engaging storylines featuring progressive themes. This right mix of content has resonated with our viewers across the urban and rural regions, making Zee Marathi a household name across Maharashtra. With its new look and positioning, the channel brings a perfect blend of fresh and renowned faces to our viewers’ screens which will definitely keep our audience engaged. The vibrant packaging will further help us in winning new consumers and forming a deep bond with them in line with our brand promise of Navya natyanchya bandhu gaathi – me Marathi, Zee Marathi.

     

  • Maharashtra gears up for a true identity & status upgrade

    Zee Marathi now available on HD platform

    By A Correspondent

     

    Zee Marathi launched its HD channel, Zee Marathi HD on Sunday (Nov 20). Having been in the business for 17 years, the channel has evolved with changing times and has aspired to represent the changing mindsets and ideology.

     

    The channel will feature simulcast content with an enhanced viewing experience on HD. launch campaign is based on an HD experience that the viewers will go through while watching their favorite shows on Zee Marathi HD. The launch is supported by a focused television, print, DTH and outdoor campaign.

     

    Said Sharada Sunder, Cluster Head:  “Offering HD channels to our viewers is a part of our ‘future ready’ vision.  ZEEL has started its regional HD offering with the launch of Zee Talkies HD last month. We are happy to launch the HD versions of our popular brands Zee Marathi and Zee Bangla. Zee Marathi has always inspired and entertained with great content offering and I am confident that the viewers will love the superlative viewing experience on HD as well”.

     

    Added Nilesh Mayekar, Business Head-Zee Marathi: “This is a proud moment for all of us. Our shows have essentially preserved and depicted family relations in a manner that is relatable, inspirational, and connects emotionally with the audience. We believe that we play an by Advertise” href=”#66377277″> important role in the evolution of the consumer and treat the same with a great degree of responsibility. As the consumer evolves and moves up in life we ought to give them the experience that they rightly deserve and this is the way forward for technology in broadcast.”

     

  • Chawla will continue to be Business Head of Essel Vision Productions Limited/Zee Studios

    Akash Chawla to be Biz Head of Zee TV, Deepak Rajadhyaksha is Dy Biz Head

    By A Correspondent

     

    Akash Chawla

    Zee Entertainment Enterprises Ltd has announced the appointment of Akash Chawla and Deepak Rajadhyaksha as Business Head and Deputy Business Head respectively of flagship channel Zee TV.

     

    In the new structure, Akash Chawla, in addition to his current portfolio as Business Head- Essel Vision Productions Limited/Zee Studios for content creation on films, television and digital will now also take charge as Business Head of Zee TV.  In his earlier broadcasting stint, Chawla has spearheaded the marketing function for the flagship and national channels like ZeeTV, Zee Cinema and Zee Classic. He has also played a key role in the launch of channels like &pictures, Zee Anmol and Zindagi. All the functions of Zee TV like marketing, research and PR will align with Chawla going forward.

     

    Deepak Rajadhyaksha, who has been Business Head of  Zee Marathi will now take charge as the Deputy Business Head, Zee TV. The entire programming, OAP and Operations team would align and report to Rajadhyaksha and he will report to Akash Chawla. Both will work closely with ZEEL – MD & CEO, Punit Goenka.