By A Correspondent
MxM India asked Chrome Data, specialists in connectivity research, to give a report on the availability of Republic TV.
And this is what Pankaj Krishna, Founder & CEO, Chrome DM said: “Arnab’s comeback is being eagerly awaited by the Industry. Their bold, high-decibel marketing & PR blitz has grabbed all the right eyeballs, and the channel itself has not shied away from making its stand on burning issues known. Be it a Reddit AMA (Ask me Anything), probably a first for a senior editor, or the tongue-in-cheek hoardings, Arnab has made sure that the launch of Republic remains on everybody’s mind.â€
Specifically on the availability of the channels across the country, Krishna said: “Currently, on an average, an English News Channels has an availability of 45.1% among Urban Homes in India. With its soft launch, Republic has 18.4% Urban India availability (as per Chrome OTS or Opportunity to See, 3rd May 2017). In Mega Cities, Republic is currently available in 32% of the Households.†Pankaj Krishna, Founder & CEO, Chrome DM.â€
OTS is the actual census-based, percentage connectivity of a channel spread across 81 million homes, reported by Chrome Data Analytics & Media, spread across Analog cable, Digital Cable and DTH. The same is updated and reported to 350+ channels on a daily basis in Chrome Track 2.0
We will try and bring you a similar report a week or two later.