By A Correspondent
Network18 has announced a new musical anthem for its ‘India Hoga Clean’ campaign. Raghu Dixit, who is known for presenting Indian folk fusion with rock music, will render the song.
The initiative was started with a series of on-air episodes which highlighted the spirit of good samaritans, who proactively came forward and took up the responsibility to maintain hygiene in their respective cities. With their stories being highlighted, they began to get social media traction and could further leverage their reach to take the cause forward and reach out to people from different areas in their city. Under the ‘India Hoga Clean’ campaign, cleanliness drives were conducted in schools of Mumbai by these Good Samaritans in their respective cities. The campaign will culminate on March 23 in Mumbai.