By Our Staff
Leading youth entertainment brand, MTV, from Viacom18, has launched a new culture-defining youth campaigntitle ‘MTV Question Marks’. As a part of the initiative, MTV organised a ‘mindset reorientation workshop for parents’ to reduce academic pressure on today’s youth.
Speaking on announcing its latest campaign, Anshul Ailawadi, Head – Youth, Music, and English Entertainment, Viacom18, said, “MTV has never shied away from shining the light on themes that matter to young Indians. Our latest campaign, MTV Question Marks, is a clarion call for change. With this initiative, we hope to bring a mindset-shift amongst parents, to move beyond traditional academic benchmarks, and believe in the capability of young minds to define success on their own terms.” To expand the campaign’s reach, MTV has forged strategic partnerships.