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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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In run-up to 2019, India Today TV launches Political Stock Exchange

The show will hosted by leading anchors and editors Rajdeep Sardesai and Rahul Kanwal

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By A Correspondent

With 2019 general elections looming, India Today TV has launched Political Stock Exchange, a show hosted by its leading anchors and editors Rajdeep Sardesai and Rahul Kanwal. Notes a communique: â€œThe show is a next generation innovation that will revolutionise election analysis,â€ adding: â€œPolitical Stock Exchange will air every week, with Rajdeep and Rahul cracking the political divide, tracking the political worth of each party and evaluating their leadership.â€

India Today TV Rahul Kanwal Rajdeep Sardesai

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