By A Correspondent
Concept Business Intelligence Unit (BIU) has announced the launch of its mobile app for iOS and Android. The app will allow the users to track and manage news coverage on the go. A reputation management tool, Concept BIU monitors news on a company, its competitiors and the industry across several platforms.
Said Ankoor Choudharri, Senior Vice President, Concept BIU: “We believe in customer-centric innovations and the BIU apps are a logical extension of the changing media habits of our clients. With growing concern for reputation management, consumption of news on-the-go and sharing across multiple platrosm is an important edge our clients will get with this app.â€
According to a communique, the Concept BIU app offers value added services that include press release impact reports and flagging of negative news on a priority basis to enable the clients to plan and take timely, informed decisions. It also provides interactive media dossiers shared at the end of every month highlighting critical parameters like top stories, key journalists, quantitative analysis, as well as the entire month’s compilation of company, competition and industry specific articles.
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