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Tag: Ankoor Choudharri

  • For faster and sharper Journalist Relationship Management

    Concept BIU launches JournoLIST software

    By Our Staff

     

    Concept BIU, from the Concept PR group, has announced the launch of JournoLIST, an offering that will allow both corporate communication and PR folks to do reach out to 7000-plus journalists.

    Said Ankoor Choudharri, CEO, Concept BIU: “Brand Relationship across stakeholders and target audiences has become a science and requires intelligent technology intervention. For the world of PR and Corporate Communications, journalists across media platforms are very important target audiences.  JournoLIST will make the lives of PR and communication professionals easier and help them keep abreast with fast changing media Industry. Concept BIU has always believed in customer-centric innovations and JournoLIST is yet another testimony to our client commitment.”

  • This is Concept BIU’s second acquisition this fiscal

    Concept BIU acquires the business of Bluebytes

    By A Correspondent

     

    Concept Business Intelligence Unit (Concept BIU) has acquired the business of Comniscient Group’s Bluebytes News. With this acquisition, a press release notes that Concept BIU will be servicing around 550 clients and becoming the “largest media monitoring and analytics service provider in India”.

     

    Said Ankoor Choudharri, CEO, Concept BIU: “We are proud to acquire the business of Bluebytes and we are happy to welcome their 120 plus clients onboard. The new clients will have access to Concept BIU’s service experience which offers an array of analytic tools, consultative client relations; mobile application based services and more allied services offered by us.”

     

    Added N Chandramouli, CEO, Bluebytes News on the acquisition:  “It was a strategic initiative for our group, Bluebytes will be acquired by Concept BIU, a competition we came to admire over time for their large and satisfied clients. While the parting of Bluebytes from our group is an emotional one considering we birthed and raised it, we are happy that the clients are in safe hands with Concept BIU. That said, the next decade for the Comniscient Group looks exciting due to growth in public relations and in brand analytics through our companies, Blue Lotus Communications and TRA Research.”

     

     

  • This acquisition will help the new clients to get access to Concept BIU’s digital media monitoring platform

    Concept BIU acquires Indian Press Clearing

    By A Correspondent

     

    Concept Business Intelligence Unit (Concept BIU) has acquired the business of Indian Press Clearing (IPC), one of India’s oldest media tracking agency. Concept BIU has onboarded 90 plus clients of IPC taking its total clients tally close to 400.

     

    Commenting on the acquisition, Ankoor Choudharri, Head, Concept BIU, said: “It’s a proud moment for Concept BIU to acquire one of India’s oldest tracking agency. We welcome aboard our new clients and we are excited to serve them with the vast range of digital services that BIU offers. With the dynamic media industry media tracking business holds big potential, Concept BIU would continue to evaluate organic and inorganic route to strengthen its service and clientele.”

     

     

  • Concept BIU's introduction of smartphone app will enable companies to view scanned print media articles in the app

    Concept BIU introduces smartphone apps for media tracking and analysis

    By A Correspondent

     

    Concept Business Intelligence Unit (BIU) has announced the launch of its mobile app for iOS and Android. The app will allow the users to  track and manage news coverage on the go. A reputation management tool, Concept BIU monitors news on a company, its competitiors and the industry across several platforms.

     

    Said Ankoor Choudharri, Senior Vice President, Concept BIU: “We believe in customer-centric innovations and the BIU apps are a logical extension of the changing media habits of our clients. With growing concern for reputation management, consumption of news on-the-go and sharing across multiple platrosm is an important edge our clients will get with this app.”

     

    According to a communique, the Concept BIU app offers value added services that include press release impact reports and flagging of negative news on a priority basis to enable the clients to plan and take timely, informed decisions. It also provides interactive media dossiers shared at the end of every month highlighting critical parameters like top stories, key journalists, quantitative analysis, as well as the entire month’s compilation of company, competition and industry specific articles.

     

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