By Our Staff
CoinDCX, the cryptocurrency exchange, has signed on as title sponsor for the upcoming T20 series between India and Sri Lanka. It will be the first ever crypto brand to come onboard as a global cricket sponsor.
Said Ramalingam Subramaniam, Head of Brand & Communication, CoinDCX: “The CoinDCX team is very excited to be the Official Sponsor of Team Sri Lanka for the upcoming Sri Lanka vs India T20I series. With its vision to make crypto easily accessible to Indians, CoinDCX has been a pioneering player in the crypto space in India. The sponsorship of Team Sri Lanka is a significant push by CoinDCX towards creating awareness and educating retail investors around the country about new age assets. In addition, targeting young cricket fans in India will help position our brand strategically to grow further”.