Network18 has announced the re-branding of CNN-IBN to CNN-News18. The channel will unveiling a new name and logo, its revamped studio and a new look-and-feel to the news screen at 8pm tonight (April 18). Meanwhile, IBNLive.com, the digital destination of the channel, will also change to to News18.com.
Speaking on the occasion, Adil Zainulbhai, Chairman, Network18 said, “A decade back, CNN-IBN re-invented news by getting to its viewers the benefits of a reputed international news partner CNN, and eventually emerging as the most awarded English general news channel. We are now at a time when breaking news role is taken by social media and there is an oversupply of news sources because of which just breaking news isn’t enough. In this problem of plenty, quality suffers and consumers don’t know what to believe or trust in. Also the insights into an issue keep getting compromised for lack of time and resources. Realizsng this gap, we have decided to take the onus of breaking this clutter by focusing on quality of reporting, in-depth analysis and an all-round view of key issues. We are optimistic about bringing this change wherein we will keep the journalist and the consumer at the centre of our programming, which is the critical need of the hour.â€
Speaking about the re-branding and revamped content, Avinash Kaul, CEO – IBN News Network said, “The refreshed identity of CNN-News18 aims to bring the value of immersive journalism to its viewers. Inspired by our new tagline – ‘On Your Side’, CNN-News18 will strive to make news more objective keeping the viewers at the centre of its content strategy. We will significantly ramp-up our digital presence to ensure that viewers are seamlessly able to interact and engage with our content.â€
Leading commentators including Vir Sanghvi, Swapan Dasgupta, Ayaz Memon and Ajoy Bose will join the channel’s primetime coverage from 8 to 11pm.