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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Who is the real king, questions Star Sports in latest ad film

The new campaign underlines the face-off between two of cricketâ€™s modern-day greats #KohliOrKane

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By A Correspondent

Star Sports has unveiled a new campaign for Indiaâ€™s tour of New Zealand which has started with the first ODI today. The five ODI and three T20 international matches will bring together two captains â€“ Kane Williamson and Virat Kohli.

Notes a communique: â€œHighlighting this clash, the film conceptualised by Taproot India applauds the class and consistency of New Zealand captain Kane Williamson, who may be a King for fans in New Zealand but for Indian fans, â€œCricket ka ek hi king haiâ€Â â€“ King Kohli.â€

Star Sports will telecast the series live in five languages â€“ English, Hindi, Kannada, Tamil and Telugu and on Star Sports 1/HD, Star Sports 1 Hindi/HD, Star Sports 1 Kannada, Star Sports 1 Tamil and Star Sports 1 Kannada

Kane Williamson STAR Sports Virat Kohli

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Who is the real king, questions Star Sports in latest ad film

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