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Tag: Vidya Balan

  • For the second phase of Federal Bank News 18's Flagship programme

    Vidya Balan to raise awareness for cancer

    Federal Bank Hormis Memorial Foundation and News 18 Network have appointed Vidya Balan as the national ambassador for the second phase of the ‘Sanjeevani: United Against Cancer’ programme with Tata Trusts as knowledge partners.

    Said MVS Murthy, Chief Marketing Officer, Federal Bank:  “At Federal Bank, we work on building deep relationships with our customers. These relationships are further strengthened by our active participation in long-term initiatives to improve the quality of living. Sanjeevani is Federal Hormis Memorial Foundation’s flagship initiative, that has strapped itself with multiple partners for an uphill climb. We believe that constant stoking of knowledge leads to action, periodic action to an individual’s betterment and a collective of individuals uplifts the society to deservingly lead a good quality a life. The Foundation works at various levels including patient support, encouraging early testing, corporate and residential programs to enable screening, and, awareness building initiatives. The onus is on us to test regularly, detect early and push back the inevitability, just in case.”

    Added Deepshikha Goel Surendran, Head of Brand and Marketing Communications, Tata Trusts:  “As pioneers in cancer care, it has been our endeavor to encourage early detection through regular screening and to empower patients and caregivers. We are optimistic that this message of #TimeNikaaleinScreenKarein will resonate with both rural and urban audiences, not only positively impacting but also potentially saving lives.”

    Said Sidharth Saini, COO, News 18 Studios: “With a growing population and the rising number of cancer cases, the need for regular screenings has never been more urgent and important. We are grateful to have Vidya Balan as the brand ambassador for the campaign. With her presence and intervention, we aim to make conversations around cancer screening personal, heartfelt and stigma free, like a caring nudge from someone you trust. It’s not just information, but relatable advice that speaks to everyday people, making it easy to connect with and act on.

  • To raise awareness against Fake Customs Fee and Sextortion

    Vidya Balan ties with Matrimony.com to fight online fraud

    By Our Staff

     

    Matrimony.com, the matchmaking service, has launched a ‘Safe Matrimony’ campaign aimed at increasing awareness among people about the modus operandi used by frauds in the online world to extract money.  Actor Vidya Balan will be the face of the campaign.

     

    Speaking about the need to launch the safe matrimony campaign, Murugavel Janakiraman, Chairman and Managing Director, Matrimony.com said: “The digital economy is growing, and so have online frauds. While millions of people have benefited from online matrimony services a very small fraction of the population has experienced fraudulent activity. While we at matrimony.com take multiple steps to ensure our platform remains free of such fraudsters. It is important members exercise caution and remain vigilant. While we have been running Safe Matrimony awareness programs for a while now, it’s important that we further amplify it to ensure our members or for that matter anyone using any matrimonial service have a safe and pleasant online experience.”

     

     

  • Aims to kick start a 'Saree Revolution'

    Vidya Balan backs Shobitam ethnic wear

    By Our Staff

     

    Shobitam, an ethnic wear brand, launched its latest campaign featuring Brand Ambassador Vidya Balan.

     

    Talking about the brand campaign, Aparna Thyagarajan, Co-founder and Chief Product Officer at Shobitam said: “We are thrilled to launch our latest campaign with our beautiful brand ambassador Vidya Balan. Through our new brand film, we hope to kick start the global “Saree Revolution” that thrives on emotional connection with the audiences through our beautiful creations. And, Vidya’s charismatic aura and her love for sarees just make her the perfect voice to helm this movement across India and the World. We do hope that audiences see Shobitam as a purveyor of traditional and handcrafted weaves and a reservoir of the timeless heritage of India. Our goal is to make Shobitam synonymous with the word Saree as a verb, where “If it’s a saree, it is a Shobitam!.”

     

  • Speakers include Vidya Balan, Santosh Desai, Ranveer Brar, Anupama Chopra, Nandita Das and more

    IAA to host gender sensitisation summit

    By Our Staff

     

    The International Advertising Association (IAA), India chapter is hosting a summit on Gender Sensitisation In Media on July 29 in Mumbai. The theme is Gender Portrayal across the creative spectrum from a 30-second TVC to a three-hour film.

     

    Said Megha Tata, President IAA India: “IAA has always brought forward initiatives that are meaningful and Gender sensitive, on and off screen and has also been the one who has always taken the lead on this issue in the industry. We felt that it is time for all of us to come together and be the voice of change. We want to address the dialogue of gender discrimination across the media spectrum and hope we will collectively bring much needed change in the system.”

     

    Added Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee & Head – Hindi and Kids TV Network, Viacom18 Media Pvt. Ltd: “Over the last decade, women have broken stereotypes in this industry both behind the scenes and on the screen. It’s time we tell more of those stories and break biases. Through this change summit, the IAA brings prominent industry voices to communicate, converge and be the Voices Of Change that we need to empower the narrative.”

     

    The summit shall see leading industry bodies such as ASCI, UNICEF, Tata Institute Of Social Sciences, Unstereotype Alliance and Akshara Centre as partners. Prominent voices like Poonam Mahajan, Vidya Balan, Deepika Warrier, Monika Shergill, Anupama Chopra, Santosh Desai, Nandita Das, Ranveer Brar, Tista Sen, Anuradha Sengupta and others will be in attendance.

     

  • To deepen customer engagement

    Vidya Balan to endorse Bharti AXA Life

    By Our Staff

     

    Bharti AXA Life Insurance has roped in Vidya Balan as its brand ambassador. The actor will help deepen the narrative of #DoTheSmartThing championed by the brand.

     

    Commenting on the announcement, Parag Raja, MD & CEO, Bharti AXA Life Insurance said, “Vidya Balan has been a challenger in her field, expressing herself authentically and has always questioned stereotypes. She has excelled in bringing compelling and unique narratives to life on screen and is self-made, reliant, and audacious- values that strongly resonate with Bharti AXA Life as a brand. We believe in long-term relationships and are excited to bring Vidya on board to further our goal of broadening life insurance penetration across India.”

     

  • Vidya Balan and Pankaj Tripathi to feature in campaign

    LinkedIn launches ads for Hindi platform

    By Our Staff

     

    LinkedIn has launched a new brand campaign to support the launch of Hindi language on the platform. The creative, conceptualised by The Glitch, celebrates Hindi being used in the professional context – bringing to life a breadth of workplace scenarios in warm, emotive ways. The campaign is conceptualised and executed by The Glitch. Actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi.

     

    Said Sivaram Parameswaran, Head of Brand Marketing, Asia Pacific, LinkedIn: “Hindi is spoken by nearly 44% of the Indian population today, and with the introduction of the language on LinkedIn, we hope to foster an even deeper sense of belonging for Hindi speaking professionals in the workplace. With the launch of Hindi, our goal is to bring down language barriers for Hindi speaking professionals on LinkedIn, so more professionals and customers can unlock greater value from the platform through content, jobs, and networking, and express themselves in a language that they are comfortable with.”

     

    Added Lucille Pereira, Creative Director, The Glitch: “Hindi is a milestone launch in LinkedIn’s journey of becoming more accessible and equitable for Hindi speaking professionals. And to celebrate this landmark moment, we wanted to create a campaign that would build a strong audio and visual association between the Hindi alphabet and workplace scenarios. Ergo, we chose key visual mediums to help people see these Hindi words representing cultural & professional scenarios, and key audio channels with high-profile voiceovers that would help them hear these words – a collective of which helps us effectively land the message that LinkedIn is now available in Hindi as well.”

     

  • Starting in the third week of March, Balan will be on air five days a week on the recently refreshed 92.7 Big FM

    Vidya Balan turns radio jockey in real life with Big FM

    By A Correspondent

     

    Swapneel Naidu (Sr. VP & BH) Consumer Healthcare_ Asheesh Chatterjee CFO, BIG FM, Sunil Kumaran, Country Head, Thwink, RBN_ Vidya Balan_ Abe Thomas, CEO, RBN_ Sujesh Vasudevan (President, India Formulations, ME&A)

    Remember the endearing RJ in Lage Raho Munna Bhai and the slightly eccentric on in Tumhari Sallu… well, Vidya Balan will be on air five days a week on the recently refreshed 92.7 Big FM.

     

    The show titled- ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ already has sponsors on board in the form of Muthoot Fincorp and VWash by Glenmark. The programme, notes a communique, aims to give impetus to positive conversations on relevant social topics and aptly features path-breaking star Vidya Balan as the radio show host for the very first time. Slated to launch in the third week of  March, the show will air every weekday evening from 7 to 9pm, with repeats on Saturday and Sunday.

     

    Talking about the show, Abraham Thomas, CEO, BIG FM said: “In these demanding times, people are expecting more and more from media brands such as ours. There is an expectation to bring purpose in to brands. In keeping with this expectation, we are moving from ‘mere entertainment to entertainment with a purpose.’ Our purpose is to influence people’s thinking. ‘Dhun Badal Ke Toh Dekho’ is Big FM’s endeavour to inspire people’s thoughts for a better tomorrow.”

     

    Added Sunil Kumaran, Country Head, Thwink Big, Big FM : “Big FM believes that as a brand it can ‘Inspire Thinking’ and through its line of ‘Dhun Badalke Toh Dekho’ we want to urge people to look at life from various perspectives and not be rigid in their approach. The show with Vidya Balan will bring out this philosophy in a never seen before format going across the country on the Big FM radio network and on digital. The show picks up wide ranging topics right from serious to light-hearted ones with a promise that it will stimulate conversations. Driven by Vidya, the show will also have experts and other celebrities discussing these topics. The show starts by the third week of March on 92.7 Big FM.”

     

     

  • Senco Gold & Diamonds, the jewellery brand from Calcutta, has appointed actor Vidya Balan to star in its advertising

    Vidya Balan stars in Senco’s latest campaign

    By A Correspondent

     

    Senco Gold & Diamonds, the jewellery brand from Calcutta, has appointed actor Vidya Balan to star in its advertising.

     

    Said Suvankar Sen, Executive Director, Senco Gold & Diamonds: “At Senco Gold, karigars are one of the pillars of strength. Each time a client praises our intricate designs, it is a credit to these craftsmen. We are fortunate to have them associated with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands as well as to the Indian women who are karigars of life”,

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy: The task was to take Senco’s brand of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t overpromise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.”

     

     

  • The underlying credo for the campaign is Empowering Human Ambition

    Muthoot evangelises ‘Blue Soch’ via its campaign with Vidya Balan

    By A Correspondent

     

    The Muthoot Pappachan Group, aka Blue Muthoot, has launched its new campaign #KahaaniBlueSochki with brand ambassador Vidya Balan. The key message that the campaign aims to drive is that the Muthoot Pappachan Group supports people with the Blue Soch and thus, empowers human ambition.

     

    The films have been conceptualised by L&K Saatchi and Saatchi. Said Anil S Nair, CEO and Managing Partner of L&K Saatchi and Saatchi: “Unlike most financial services brands, who want to project themselves as the messiah of the underprivileged, Muthoot Pappachan Group respects the spirit and determination of the customers in their pursuit of success against all odds. The communication focuses on this belief that their customers are determined people with bigger dreams and we are happy to partner them in that journey. Interestingly, all the four TV scripts are inspired by true Muthoot Pappachan Group Customers’ stories, which is what makes it so endearing and our job so meaningful.”

     

    Added Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group:: “By offering easily accessible & simple financial products & services to people who are not so well-off, but have the grit and gumption to achieve their aspirations, Muthoot Blue acts as a catalyst to their Blue Soch. Helping them to rise above their circumstances and build a brightertomorrow for themselves. To talk to this audience, we found the perfect match in Vidya Balan. The national award-winning actor is a well-known humanitarian who has a genuine interest in driving societal change and has time and again demonstrated the same.”The films have been directed by Nikhil Rao of Jamic Films.

     

     

  • VidyaBalan, the protagonist of the TVC plays the role of an intelligent wife, who makes her foodie husband cater to her wishes

    Vidya Balan explains why there is no match for Catch Spices

    By A Correspondent

     

    Catch Spices has rolled out a new TVC with its brand ambassador, Vidya Balan. Repositioned with the tagline, ‘Catch ka koi match nahin. 100%’, the communication is developed around the core product attribute of unmatched quality and innovation.

     

    Commenting on the campaign, O P Khanduja, Business Head, DS Spiceco Pvt. Ltd, said: “Catch Salts & Spices’ never-ending quest for quality, the low temperature grinding and no fillers policy guarantee that the flavours and aromas of the spices remain intact, giving them high potency needed to create delectable dishes.With the tagline ‘Catch ka koi match nahin. 100%’, we further reinforce the unmatched value and attributes of the brand to the consumers. The new TVC is a light-hearted take on how the wives use delicious home-cooked food to get their way.”

     

    Added Rahul Jauhari, Chief Creative Officer, Everest Brand Solutions: “We chose a humorous theme for the TVC with which the audience could identify easily. The film highlights the tagline which emphasizes on the brand ethos. Vidya Balan with her impeccable acting skills has helped spread the message effectively, while maintaining the brand image and essence.  We are sure the campaign would click well with our target audience.

     

     

  • Scripted in Bengali, the ad has been conceptualised by BBH and produced by Studio Eeksaurus

    New Nihar Naturals ad debunks hairstyle stereotypes

    By A Correspondent

     

    Nihar Naturals has launched a new ad campaign that addresses gender stereotyping in the forefront. Starring VidyaBalan, who has been consistent in her positioning with the brand, the campaign depicts the societal perception of women in stereotypical scenarios such as a housewife in the kitchen, an airhostess on a flight deck and a manager in an office space. As women stereotypes have been prevalent for long, the brand decided to use this mind-set, which still exists today, as a core idea of the content.

     

    Commenting on the campaign, Suresh Eriyat, Studio Eeksaurus said “When I had structured the ad in my head, I felt we had a huge scope of bringing interesting art and humour to make the already interesting premise memorable. The kind of enthusiasm Vidya has shown in her consistent battle towards gender stereotypes has been healthy with the brand. Of course working with her is always a joy considering her ease in delivering diverse performances and also the way she stretches herself to help achieve a director’s vision. I am happy the way the film has turned out and it is the result of brilliantly coordinated team work especially between the departments of art, camera, hair and make-up, production.”

     

    Beginning in various different sequences, the brand ambassador questions ‘dakhochooldekhe log kikibhabteshurukore’ (Read: look how people start judging you by your hairstyle) in a rhetorical enthusiasm. The ad smartly uses creative sets and props propelled by an ingeniously modified machine to mechanically synchronise the background scenarios to match with Vidya’s hairstyles and the photographer’s perceptions attached to it. It has been scripted in Bengali, which is a widely-spoken regional language, thus enhancing the scope of understanding to an urban and regional audience.

     

  • The campaign features brand ambassador Vidya Balan

    Nihar questions culture of beauty stereotyping in campaign

     

     

    Nihar Naturals Coconut Hair Oil has launched its latest campaign challenging the culture of beauty stereotyping ingrained in society.

     

    Women are often subjected to perceptions of being ‘more capable’ or ‘less capable’ based on their physical appearance and their choice of hairstyle. Nihar Naturals has always been at the forefront of challenging stereotypes. In 2015, Nihar partnered with Neilson to launch a nationwide study #IAMCapable, to build awareness amongst women about this culture of beauty stereotyping. The report drew attention to the biases faced by Indian women today – 64 per cent of Indian women have agreed that judgments passed on them have affected their ability to reach their true potential.

     

    Leveraging the platform further, BBH has conceptualised and executed the latest campaign, which reiterates Nihar Natural’s brand purpose and takes the conversation a notch higher. Featuring long-term brand ambassador Vidya Balan, the campaign drives a strong message that a woman’s capability should not be judged based on the choice of her hair style.

     

    Speaking on the campaign, Anuradha Aggarwal, Chief Marketing Officer at Marico Limited said: “Over the years Nihar Naturals through its various campaigns has communicated that a woman’s hair cannot be a parameter of judging her or her capability in anyway. In each campaign, the brand has talked about a new aspect in which women are judged. This year’s campaign talks about how beautiful hair is not a sign of a woman’s capability, it is only a sign of a potent hair oil.’”

     

    Said Subhash Kamath, CEO & Managing Partner, BBH India:  “Nihar Naturals is one of Marico’s most successful and fastest growing brands and we’ve been proud to be partners on its journey. The hair care category is a very competitive and cluttered one. So it’s quite a challenge to create a differentiated brand idea. Happily, we’ve been able to do that for Nihar. It’s not just a hair oil but a tongue-in-cheek social commentator too, a strategy that’s worked very well for the past 6 years.”

     

    Added Rajesh Mani, Executive Creative Director, BBH India: “Nihar Naturals has, over the years, taken a humorous dig at societal judgements on women’s hair and equating it with their capability. So the TVC is like a playful theatre of the absurd. The photo studio and the changing of backgrounds according to a woman’s hair style bring about the subconscious judgements that people make about women. And our brand ambassador Vidya Balan has essayed a wonderful role to bring the idea alive. All credit to the director E Suresh of Eeksaurus for a superbly art directed film. His craft took the film to the next level.”