MxMIndia

Tag: TCL

  • To drive sales of 4K, QLED, and Mini LED TV range

    TCL launches campaign to celebrate I-Day and Onam

    By Our Staff

     

    TCL consumer electronics brand has launched a campaign – ‘Celebrate Greatness’ to celebrate the spirit of 76th Independence Day and Onam. The TV giant aims to reach out to people of different geographies and demographics with offers on its 4K QLED HD Smart TV range.

     

    The newly launched campaign will also drive the “Celebrate Greatness Sale” through influencer collaborations across the country. Each collaboration will be targeted at demonstrating TCL’s stunning design for the latest home interiors, showcasing various TV models, demonstrating the ways to style TCL TV into home décor, etc.

     

    Philip Xia, CEO of TCL India said: “Independence Day and Onam are both significant occasions that celebrate the diversity and greatness of India. Our campaign talks about the greatness of the different aspects of India as a nation, thus localizing the entire campaign and promoting the awareness about TCL’s technological capabilities at a global level that makes a perfect match for a viewer’s entertainment experience.”

     

  • Aims at strengthening market position of TCL in the TV industry

    TCL launches campaign with Sunrisers Hyderabad

    By Our Staff

     

    TCL, a consumer electronics and TV brand, has launched a brand campaign as part of its collaboration with Sunrisers Hyderabad (SRH). The campaign is aimed at creating greater awareness for TCL among cricket enthusiasts.

     

    The campaign started with a digital video launch featuring SRH team members including Bhuveneshwar Kumar, Washington Sundar and Umran Malik.

     

    Commenting on the campaign, Philip Xia, CEO, TCL India said: “The cricket league started a month ago and the time frame of the campaign was perfect to meet our campaign’s objective. We believe the pioneering products of TCL in tandem with a trophy-winning cricket team of SRH were recognized as a potentially powerful combination to bring high-end technology to cricketing fans nationwide.”

     

    As part of the campaign, a ‘Meet and Greet’ with fans was also organized with the players of SRH, which included Aiden Markram, Abhishek Sharma, Mayank Agarwal, and Glen Phillip. The event was aimed at creating a platform where the audiences could meet players while being acquainted with TCL.