MxMIndia

Tag: Tata Consumer Products

  • Paying ode to the rich heritage and culture of Bihar and Jharkhand

    Tata Tea Agni Leaf launches Chhath Festive campaign

    By Our Staff

     

    Paying homage to the culture of Bihar and Jharkhand, Tata Tea Agni Leaf  has introduceed special festive packs and a special musical video celebrating the festivities, in a homage to the culture of Bihar and Jharkhand. Each day of the festival is depicted in a different style of Madhubani Art, the popular art form of the Bihar.

     

    Said Puneet Das, President, Packaged Beverages, Tata Consumer Products: “Chhath occupies a special place in the hearts of people in Bihar and Jharkhand. It is not only a festival but an emotion that people cherish and take pride in. This is why Tata Tea Agni has launched a special Chhath four-pack collection paying ode to the rich cultural heritage by diving deep into the world-renowned Madhubani artform and showcasing each day of the festival in a different style of Madhubani. The music video ‘Aava Mil Ke Chhath Manayi’ is created specially to capture the heart of the festivities- of families coming together and continuing to celebrate their inherited legacy with love and joy. This campaign proudly celebrates the spirit of togetherness and festivities, over a cup of tea!’’

     

    Added Azazul Haque, the Chief Creative Officer, Media Monks: ‘’ This campaign takes hyperlocal to the next level. Also choosing Chhath which is the biggest festival for the region, the idea was to connect with the people as one of them. The theme did just that. Chhath is a Festival of four days and not just one is a fact only someone from Bihar & Jharkhand knows and showcasing that on four packs is an idea that will connect with every person who celebrates this festival. For the video content, we wanted to convey the same and a festive music video conveying this message looked like the best idea. Also the idea is to give the people a new song as Chhath songs are a huge hit amongst the people who celebrate it.”

     

  • Promises healthier communities on World Iodine Deficiency Day

    Tata Salt leads Iodine Fortification efforts

    By Our Staff

     

    Tata Salt unveiled a campaign to fight against iodine deficiency on World Iodine Deficiency Day on October 21. The campaign features actor Rupali Ganguly.

     

    Said Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products: “Iodine deficiency has been a critical global health issue, affecting millions of lives, especially the younger generation. At Tata Salt, we are deeply committed to addressing this challenge head-on. We firmly believe in the power of awareness and education. By highlighting the importance of iodine in brain development, IQ enhancement, and preventing developmental delays, we aim to empower communities to make informed choices about their health.”

     

  • Celebrates with the rich handloom art of the state

    Tata Tea Gold’s ode to WB festivities

    By Our Staff

     

    Tata Tea Gold is celebrating Durga Pujo with the rich handloom art of the state. It has launched 10 festive packs inspired from the handloom styles of the state.

     

    Said Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products: “As one of the most loved tea brands of West Bengal, we take pride in understanding the people and the local culture. As Durga Pujo is celebrated with such exuberance, we decided to pay homage to these festive celebrations through the famous handloom and textile art of West Bengal. We partnered with five well-known master weavers of West Bengal – Mrityunjoy Chakraborty for Kantha, Sahadeb and Shanksha Basak for Jamdani, Amitava Pal for Baluchari, Sukanta Nandy for Batik and Jiban Polisha for Garad to create special festive handloom designs, which served as inspiration for the design of Tata Tea Gold’s festive packs. These limited-edition special packs, steeped in local flavors, mirror the lively spirit of the festival, encapsulating its vibrant hues and energy. The film shows the visual narrative of the Durga Pujo celebration through our packs.”

     

    Added Arnab Chatterjee, Co-founder, Tree Design who conceptualised the design: “To capture the festive spirit of Durga Pujo, we decided to harness the immense beauty and depth of the textile and handloom weaves available in the state. Wearing new clothes on the days of Pujo is a tradition, which is why we decided to leverage the magic of West Bengal’s handlooms. We worked closely with master weavers going across the length and breadth of West Bengal and harnessed the magic of their craft to capture the festive fervour in the Tata Tea Gold Festive series packs.”

     

  • Desh Ki Chai celebrates Desh Ka Garv- Handlooms of India

    Tata Tea pays homage to handloom legacy this I-Day

    By Our Staff

     

    On this Independence Day, Tata Tea premium pays homage to India’s handloom legacy this with its ‘desh ke dhaage’ campaign. Tata Tea Premium has collaborated with Okhai, an online clothing and accessories store, for the purpose.

     

    The story of the offerings have been knitted together in a TVC conceptualised by Mullen Lintas that celebrates India’s vibrant handloom legacy.

     

    Commenting on the initiative, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, said: “As we embark on this remarkable journey on the eve of Independence Day with the ‘Desh Ka Garv’ initiative, Tata Tea Premium celebrates the collective pride of our nation’s talented craftsmen, paying homage to their dedication, craftsmanship and their irreplaceable contribution to our cultural heritage. Through our heartwarming campaign, we hope to inspire every Indian to embrace and celebrate the legacy of our diverse regional handlooms, cherishing the threads that weave our nation’s pride. Each sip of Tata Tea Premium brings not just the taste of excellence but also the essence of ‘Desh ki Chai’, a cup that knits all of us together in a tapestry of love, unity, and pride.”

     

    Commenting on the campaign, Hari Krishnan, CEO of Mullen Lintas added: “It was exciting to work on something so unique. You rarely see a brand redoing their packaging as a tribute to an art form. The brief was simple, to celebrate India’s one of the most unique artforms of handlooms, through handloom-inspired limited-edition packs on Independence Day. The idea was right there, if you look at it, these threads are what form the fabric of the nation, they portray unique stories from across India through motifs embroidered on to their weaves. The way the film portrays these unique stories and inspiration behind each of these fabrics, through a mix of eye-catching animation and playful sing-song narration, makes for a delightful watch, while landing the communication in an effective manner.”

     

  • For ready-to-eat and ready-to-cook products

    Tata Sampann Yumside launches new campaign

    By Our Staff

     

    Tata Consumer Product launches a new campaign for Tata Sampann Yumside’s range of ready-to-eat and ready-to-cook products. The campaign “Aap Prem se khaiye, Duniya rukegi” is more than just a celebration of the new range. It is an invitation to savour the joy of eating, and to embrace the happiness that comes with every delicious meal.

     

    Commenting on the launch of the new campaign, Deepika Bhan, President – Packaged Foods, Tata Consumer Products, said, “At Tata Consumer Products, we understand the needs of our consumers for convenient meal options that do not compromise on taste or quality. With Tata Sampann Yumside, we are proud to offer an innovative range of delicious and easy-to-prepare meals for those who seek convenience. Our new campaign ‘Aap Prem se khaiye, Duniya rukegi’ encourages everyone to cherish the happiness that comes with every delicious meal and take a moment to enjoy their food, no matter how busy, or in the case of the film adventurous their day may be- indicating that the world can wait! Tata Sampann Yumside represents a significant opportunity for Indian consumers who are seeking convenient and tasty meal solutions. The Yumside range complements our core portfolio of offerings in the foods category and opens up newer opportunities in this fast-growing segment. We are confident that the Tata Sampann brand will help amplify the differentiation and quality credentials of the products. This will help us synergize the foods portfolio better and take the new TATA Sampann Yumside range to the next level of growth, strengthening our presence in the RTE and RTC categories.”

     

  • The musical film directed by Shwetabh Varma has been scripted by Expresso

    Tata Salt Unveils stresses importance of iodine in campaign

    By Our Staff

     

    Tata iodised Salt has unveiled a campaign titled: ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’, which aligns with the brand’s core theme of ‘Desh Ki Sehat, Desh Ka Namak’. This campaign emphasises the crucial role of normal mental growth in children and highlights the significance of providing them with adequate iodine—a key micronutrient vital for cognitive development.

     

    This musical film directed by Shwetabh Varma has been scripted by Expresso and brought to fruition by the brand’s creative strategy and execution partners, NorthSide Brand Works Pvt. Ltd. and Prime Focus Technologies Ltd.

     

    Speaking about the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Tata Salt is unwavering in its commitment as a guardian of the nation’s health. We understand that the right amount of iodine is essential for a child’s mental development and strive to provide this in each and every bag of Tata Salt .. aakhir ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’..”

     

  • A range of teas to honour the distinct flavours inspired by the streets of India

    Tata Tea Premium – Street Chais of India launched

    By Our Staff

     

    Tata Consumer Products Limited launched Tata Tea Premium – Street Chais of India, a range of teas that honour the distinct flavours inspired by the streets of India. The launch ceremony was held at Versova Metro station. The range includes four iconic variants inspired by the signature flavours from the streets of India – Kolkata Street Chai, Mumbai Cutting Chai, Purani Dilli ki Mithai Chai, and Hyderabadi Irani Chai. Rapper and songwriter Aarya Jadhao performed at the launch.

     

    Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “The Tata Tea Premium Street Chais of India is a unique tea collection that aims to replicate the authentic flavours of the street chai available throughout India. Mumbai boasts a strong tea culture, with many roadside tea stalls and popular tea houses serving a variety of delicious, aromatic teas. The Mumbai Cutting Chai from Tata Tea Premium Street Chais of India is an effort to bring alive the same street chai culture of Mumbai. We are joined by rapper Arya Jadhao, who has crafted a rap that vividly captures life in Mumbai’s bustling metropolis. Our goal with Tata Tea Premium Street Chais of India is to provide a flavourful experience that transports you on a journey through the bustling streets of Mumbai with every sip.”

     

  • To encourage kids to ask questions for the nation

    Tata Salt launches Republic Day campaign

    By Our Staff

     

    Tata Salt has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with a one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.

     

    Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Children can really reframe our thinking! They question what we are willing to accept as the status quo and that challenge forces change. Desh Ke Liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brands, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”

     

    Speaking on the idea, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “This is a very powerful platform that empowers the Children, the future of our country to ask relevant questions that will truly define the future of our country. This is an idea that not only interacts but gives voice to the children by hoisting their questions on the front page of leading national newspapers, so the whole country can see it. We believe that this idea will help children from across India voice their questions, hoist their questions and help shape a better tomorrow.”

     

  • It's titled #JaiseNatureNeBanaya

    Tata Sampann campaign with Manoj Bajpayee

    By Our Staff

     

    Tata Sampann, the brand offering unpolished dals, staples and spices, has announced the launch of its latest campaign #JaiseNatureNeBanaya. The ads feature actor Manoj Bajpayee.

     

    Commenting on the campaign, Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, said: “Our commitment is to bring high quality nutrition to Indian homes. This commitment inspires us to work towards mindful processing, allowing for food to retain its full nutrient potential. The constant obsession for retaining natural goodness is why our products are high quality, high sensorial value – so they taste great. Tata Sampann is Sarvagun Sampann.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to present Manoj Bajpayee not just as an actor but as a discerning food lover who loves to cook. In this light-hearted campaign he shares with us some simple yet effective tips on how to elevate even the most basic dishes with Tata Sampann dals and haldi.”

     

  • The regional film celebrates the eclectic sounds of Pongal celebrations in Tamil Nadu

    Lowe Lintas celebrates Pongal with Tata Coffee Grand

    By Our Staff

     

    Tata Coffee Grand, the coffee brand from the house of Tata Consumer Products, has released a festive film celebrating the various sounds that reflect the unique spirit of Pongal with the ‘Sounds of Tamil Nadu campaign’.  It celebrates the unique sounds of the harvest festivity this Pongal along with its ‘Shik Shik Shik’ campaign

     

    Talking about the film, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “Our campaign of Tata Coffee Grand launched last year, synonymizes the word ‘Coffee’ with the sound i.e. Shik-Shik-Shik – which represents the sound heard when the Tata Coffee Grand jar or pack is shaken! We have gone a step ahead this year and have extended the ‘shik shik shik’ proposition to the sound of the Pongal festivities, to capture the excitement of the festival along with the emotions of drinking coffee. These festivities are not just reflected in the visuals but also in the unique sounds that reverberate throughout the harvest season. In highlighting this, we are happy to launch our new film which doubles up as a feast to the senses and has a distinct sound design that celebrates the festive taste of Tamil Nadu”.

     

    Commenting on the campaign idea, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas South added: “Pongal is a festival that the people of Tamil Nadu hold very close to their hearts, resulting in a joyous tapestry of celebratory sights and sounds. What’s striking is that many of the authentic sounds of Pongal are expressed as triplets. This is exactly the same aural mnemonic we have used to bring our product USP to life: the ‘Shik Shik Shik’ of the packet representing the Tata Coffee Grand crystals. The wonderful interplay of musical triplets, the rich festive hues, and the catchy sound of the pack, all come together seamlessly. To create a film that is as aurally arresting as it is visually resplendent.”

     

  • To be incharge of consolidated media duties of media planning and buying

    Wavemaker wins media mandate for Tata Consumer Products

    By Our Staff

     

    Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata group under one umbrella, has awarded its consolidated media duties of media planning and buying for its India business to Wavemaker India.

     

    Said Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products: “We have been working with Wavemaker on the packaged beverages business and are now delighted to extend our partnership with Wavemaker for our media mandate of the TCP India packaged foods and packaged beverages business. We look forward to a continued strong partnership and unlocking synergies with the consolidation of the TCP India brands under Wavemaker India”.

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are ecstatic to bag the consolidated mandate of Tata Consumer Products in India. To partner with one of the most trusted brands in the country is an honour and huge responsibility at the same time. We are glad to partner with TCP in their ambition to become a leading FMCG player in the country.”

     

    Commenting on the win, M K Machaiah, Chief Client Officer & Head – South, Wavemaker India, said: “We are delighted to be appointed by Tata Consumer Products as their media partners for India. I believe our positive provocative framework compliments the brand’s aggressive growth plans. With the help of our expertise across data, media, content, technology, we are confident of landing business goals for various brands of TCP.”

     

  • Echoes the ‘Ghanam’ outlook of people of AP & Telangana

    Mullen Lintas films for Tata Tea Chakra Gold

    By Our Staff

     

    As part of its latest restage campaign, Tata Tea Chakra Gold has launched a new film continuing its series of hyperlocal campaigns. The campaign is conceived by Mullen Lintas Bangalore.

     

    Talking about the launch, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “Following our recent restage strategy on Chakra Gold, which saw a refreshed packaging highlighting Telugu pride elements, we are happy to launch the new AP and Telangana – specific film celebrating the ‘Ghanam’ way of life. The campaign brings alive the true spirit of the region and its people as part of our hyperlocal strategy aiming to engage consumers with local cultural insights. Just as people from AP & Telangana prefer everything to be lived fully loaded in their quintessential magnum opus way, their choice of tea too reflects a fully loaded, strong and punchy taste that Chakra Gold promises.”

     

    Added Garima Khandelwal, CCO, Mullen Lintas: “Every facet of Telugu states is celebrated with a larger than life attitude to make every moment fully-loaded with emotions, people and made with all the good things of life. Whether it’s the opulent movies or the lavish feasts of Telugu states; they are awe-inspiring and have set a record in themselves. We wanted our commercials to highlight the insight and we used a colloquial word which encapsulates this – outlook via ‘Ghanam’.  And then we went to town to bring out different life events and occasions that bring out the liveliness and the scale of the events and of course, everything was Ghanam. Just like how Chakra Gold’s strong taste that makes it a Ghanam tea”.