MxMIndia

Tag: Bajaj Finserv

  • The public awareness campaign tagline is 'Savdhan Rahein. Safe Rahein'

    Bajaj Finserv launches drive against financial fraud

    By Our Staff

     

    Financial conglomerate Bajaj Finserv has launched its public awareness campaign, ‘Savdhan Rahein. Safe Rahein’, across digital and social media platforms, to educate customers and public at large on financial fraud risks and how to stay protected.

     

    The #SavdhanRaheinSafeRahein public awareness campaign is live on Bajaj Finserv’s digital and social media platforms. The brand has also gone live with the campaign on other infotainment and entertainment apps like Chingari, Josh and Jio Saavn, to effectively reach out to the regional audiences, present on these platforms.

     

    The campaign has been developed, taking into cognizance the actual fraudulent scenarios witnessed by the Fraud Control teams of Bajaj Finance Ltd., Bajaj Allianz Life Insurance Co. Ltd., and Bajaj Allianz General Insurance Co. Ltd.

     

     

  • The WPP company will be the social listening partner of the Sanjiv Bajaj group company

    Mirum to provide social listening to Bajaj Finance

    By A Correspondent

     

    Bajaj Finance Ltd, the lending and deposits arm of Bajaj Finserv, has appointed Mirum, a digital solutions company from the WPP Group, as the social listening partner.

     

    Said Hareesh Tibrewala, Joint CEO, Mirum India: “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in Social Listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless Social Listening solution to Bajaj Finserv.”

     

     

  • Taproot Dentsu was awarded the creative mandate for the campaign following a multi-agency pitch

    Taproot Dentsu’s latest film for Bajaj Finserv spans centuries

    By A Correspondent

     

    Bajaj Finserv has roped in Taproot Dentsu to conceptualise and launch its latest brand campaign, ‘Better Never Stops’.  The agency was awarded the creative mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office.

     

    Said Umesh Shrikhande, CEO, Taproot Dentsu: “Brand ‘Bajaj Finserv’ is a power brand that has grown to a huge leadership position on the back of relentless innovation and a refusal to take no for an answer while finding new value propositions that make a difference to customers. This strong brand belief needed to be communicated in a manner that’s simple yet impactful.  And that’s what we have endeavoured to do.”

     

     

  • Flexible borrowing made simple by the all-new Bajaj Finserv Flexi Personal Loan game

    Bajaj Finserv launches #LoanFlexibleHai campaign

    By A Correspondent

     

    Bajaj Finance Limited has unveiled its latest #LoanFlexibleHai campaign. Highlighting the Flexi Personal Loan offering, the campaign allows consumers to learn more about this industry-first offering by playing an interactive game.

     

    Notes a communique: “Through the campaign’s 15-day window, from December 1- 16, 2019 Bajaj Finance Limited aims to provide customers with an interactive medium that helps showcase visually, how a single, flexible loan can be of assistance during various life stages.”

     

     

  • As the campaign was launched in the month of January, the top reasons for people’s  travel was wedding, bachelorettes, family trips or for shopping

    Bajaj Finserv promotes EMI offerings in new campaign

    By A Correspondent

     

    Bajaj Finserv has launched its travel campaign that promotes its EMI offering.

     

    Notes a communique: “As we were looking to launch this campaign in the month of January, the top reasons for people’s  travel was wedding, bachelorettes, family trips or for shopping in the nearby regions hence the searches boiled down our research to 10 international and 10 national destinations. Some of the names were: Bali, Amsterdam, Spain, Prague, Seychelles, Dubai, Greece. Jaipur, Goa, Ooty, Udaipur.”

     

     

  • Launches third phase of TVC campaign ‘Think it. Done’

    Bajaj Finserv drives awareness around its product suite

    By A Correspondent

     

    Bajaj Finserv has launched a campaign to drive awareness around width of products offered through its lending, life Insurance and general Insurance arm.

     

    Notes a communique: “The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution to convert the thought into reality. It urges consumers to not only aspire for a better lifestyle but also offer means and resources to live a better lifestyle. The TVC reflects the core proposition of the group of making customer’s life hassle-free through its innovative products. “

     

    The campaign rolled out on February 21 and is conceptualised and executed by LEO Burnett.

  • The TVC focuses on how the loans bring flexibility to the lives of the customers

    Bajaj Finserv promotes Flexi Loan offering with ‘Think it. Done’

    By A Correspondent

     

    Bajaj Finserv, through its lending arm Bajaj Finance Ltd., has launched a TVC campaign to drive awareness on its flagship product – Flexi Loan. The ad has been conceptualised and executed by Leo Burnett, Mumbai.

     

    The new TVC on Flexi Loan reflects the core proposition of the company which is – making life hassle-free through its innovative products, notes a communique.

     

    Flexi Loan allow customers to use any amount within the assigned limit and pay interest only on the amount withdrawn. By choosing it, one pays up to 45% lower EMIs every month, tackle unpredictable expenses in a convenient manner, pays the actual amount and interest is payable on the amount of the line of credit actually used by the person and not the entire amount.

     

     

  • Enjoy a hassle-free, quick, easy and smarter way to pay for all you buy – big or small

    Bajaj Finserv’s ‘Think it. Done’ campaign

     

     

    Bajaj Finserv, through its lending arm Bajaj Finance Litd, is currently running a campaign ’titled Think it. Done’. The campaign aims at offering consumers an opportunity to celebrate the festive season by availing hassle-free shopping through the EMI Network. Further, it focuses on the consumer benefits and the widest range of products one can buy through Bajaj Finserv’s EMI network,

     

    ‘Think it. Done’ is an expression of the brand’s proposition to make customers’ life pursuits seamless with the Bajaj Finserv EMI Network, notes a communique adding that the TVC concept summarises the core thought of how Bajaj Finserv is creating new possibilities and redefining paradigms for its users, notes a communique.

     

     

  • Translates its core philosophy of ‘go for great’ to the external world

    Bajaj Finserv banks on ‘Go for great’ for first ever TVC

    By A Correspondent

     

    Leading financial services group Bajaj Finserv Ltd has unveiled its first ever TVC, conveying its brand philosophy of ‘go for great’ to its customers. While the group has been known for its nimble footed business approach and innovative products, it has never before communicated this directly to the external world.

     

    Bajaj Finserv, which has interest in lending, insurance, investment and advisory, has always believed in continuously improving its processes, by challenging the status quo and breaking its own benchmarks. For example its lending business, Bajaj Finance Ltd is not only a market leader in consumer durable loans, but also reduced the approval time for these loans from industry accepted 3 days to 3 minutes through its operational efficiency and further reduced it to 3 secs through its innovative EMI Card for its existing customers. On the insurance side, Bajaj Allianz General Insurance is known for one of the highest claim settlement ratios in the industry.

     

    In the new TVC conceptualised and developed by Ogilvy and Mather Mumbai, the communication brings out the core belief of the brand, ‘Let’s go for great’. It features veteran actor, Naseeruddin Shah to narrate this belief and has been directed by Abhinay Deo.

     

    Sanjiv Bajaj – MD, Bajaj Finserv Ltd. said, “We established our financial services businesses with a pre-existing legacy of greatness. As we grow in size and stature, the pursuit for greatness has always been the core belief around which the group has shaped up. We believe that Bajaj Finserv is a partner and enabler in the lifestyle of its customers and will only provide the best financial solutions at various stages of the customer’s life. Our first ever TVC mirrors this brand vision and intends to establish what Bajaj Finserv stands for.”

     

    Manish Jain – Group Marketing Head, Bajaj Finserv Ltd. said, “We at Bajaj Finserv have always been focused on pursuing the brand philosophy in everything we do, as clearly displayed by the series of innovative products and industry firsts. While we were very clear about the strong brand beliefs internally, it was essential we convey the same to the external world. This desire lead us create the brand’s first external communication campaign in partnership with Ogilvy Mumbai.”

     

    Abhijit Avasthi – National Creative Director, Ogilvy and Mather said, “Bajaj Finserv is a successful financial services brand that does not rest on its laurels. It reminds us that success is just the start of another journey and this journey to greatness is endless. The launch film captures this essence.”