Swiggy Dineout recently launched its latest campaign, Sharma Ji Ki Beti, aimed at “revolutionizing” the dining out experience for Indian consumers. The campaign was conceptualised by Toaster India.
Said Aparna Giridhar, VP, Marketing, Swiggy: “This creative route plays up a new social validation of using Swiggy Dineout before stepping out as the right way to eat out, especially during our biggest annual festival. By humorously portraying this, we encourage users to emulate ‘Sharma ji ki Beti’ for seeking the best dining benefits in town. Building on our core mission of providing unparalleled convenience to consumers, this campaign highlights Swiggy Dineout’s proposition of seamless & joyful dining with maximum savings.”
Added Ira G Chief Creative Officer, Toaster India: “Swiggy Dineout is a dream client for any creative team and we’re so kicked we got to collaborate and create a campaign with them. Humour and a strong insight are given with a brief like this and we hope to do a lot more with Sharmaji ki beti as a character.”