MxMIndia

Tag: Asian Games

  • At the 19th Asian Games in China

    Sony Sports Network campaign hits target

    By Our Staff

     

    Sony Sports Network’s campaign hits the target at the 19th Asian Games in China. Its tagline ‘Iss Baar, Sau Paar’ became a reality as India made history and breached the 100 medal mark at the Games.

     

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:  “With ‘Iss Baar, Sau Par’, our aim was singular: to inspire our athletes at the year’s biggest sporting event, the Asian Games. The campaign’s resonance, both nationally and internationally, is a testament to their prowess. Filled with pride, we watched our athletes surpass expectations, shattering records and crossing a historic centenary medal haul. This landmark achievement not only underscores their dedication and capabilities but also positions our nation on the path to becoming a sporting powerhouse.”

     

  • Shines a spotlight on the unsung heroes of Indian sports

    Sony Sports unveils campaign for 19th Asian Games

    By Our Staff

     

    Sony Sports Network launches a campaign to mark the 19th Asian Games Hangzhou 2022.

     

    Recognizing the power of collective ambition, the campaign shines a spotlight on the unsung heroes of Indian sports.

     

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “The Asian Games is one of the grandest stages in the sporting world of Asia and the Indian contingent is training hard to add to our medal count. It’s a moment of national pride as we have stalwarts from every walk of life joining us for the campaign to rally behind our Indian athletes making this the grandest campaign ever for the Asian Games. Adding to that, we have also received great support from our sponsors who will surely benefit from the strategic partnership with Sony Sports Network for the Asian Games.”

     

    Sandeep Mehrotra, Head Ad Sales, Network Channels, Sony Pictures Networks India added:  “Over the years, multi sporting events have attracted significant viewer interest and we have done well to tap into the immense potential of non-cricket sports in India. Brands want to associate with content that is not only culturally relevant but also inspirational and evokes national pride. The 19th Asian Games on Sony Sports Network will provide advertisers the ideal platform to communicate their message to a wide demographic of receptive viewers from across the country through innovative advertising solutions. We are thrilled to witness a tremendous response for the upcoming 19th Asian Games with advertiser interest from across categories like Automobiles, BFSI, Beverage, consumer durables and others.”

     

    Virat Khullar, AVP & Head of Marketing, Hyundai Motor India Ltd. said: “Hyundai’s partnership with Sony Sports Network for the Asian Games signifies a strategic commitment that extends beyond the world of sports in India. Sport serves as a formidable catalyst, fostering performance, personal growth, teamwork, and discipline among our youth. By investing in events like the Asian Games, Hyundai not only promotes youth participation but also ignites their aspirations, encouraging them to dream big and realize their full potential. This initiative is one of many in Hyundai’s sports portfolio, aligned with our overarching mission of enriching vibrant and healthy communities.”