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Tag: SBI General Insurance

  • To strengthen its position

    SBI General Insurance launches a new brand campaign

    By Our Staff

     

    SBI General Insurance has unveiled a series of three brand films to boost awareness about insurance by portraying relatable real-life situations.

     

    Commenting on the brand film launch, Rathin Lahiri, Head Marketing and CSR, SBI General Insurance said: “Insurance is a complex category with low consumer penetration. Our brand communication aims to own the category benefits of protection and trust which are the key benefits that the consumer is seeking from leading brands in this category. The insight behind the film is that unexpected situations can arise at any moment, and being prepared with the right insurance plan from a trusted brand can help you live your life with confidence. SBI General Insurance provides you ‘Suraksha aur Bharosa’ which lets you lead your life with confidence.”

     

  • To spotlight on newly launched 'Super Health Insurance'

    SBI General Insurance unveils digital campaign

    By Our Staff

     

    SBI General Insurance has announced the launch of #JoBhiHoHumDekhLenge campaign, aimed at spreading awareness around Health Insurance and its benefits. The campaign entails a series of three engaging digital films highlighting the bond shared between a father and son duo. The films shine a spotlight on the features of the newly launched health insurance product ‘Super Health Insurance’.

     

    Said Rathin Lahiri, Head Marketing and CSR, SBI General Insurance: “Given the rising hospitalization and medical costs health insurance is an absolute necessity today to deal with medical emergencies for us and our families. With this campaign #JoBhiHoHumDekhLenge, we aim to connect deeper with our customers. The central theme of the campaign is to convey ‘bharosa’, a value that SBI General Insurance brand personifies. We want consumers to choose their insurance coverage carefully so that they remain protected, and live worry-free.”

     

  • Supports CanKids to provide Cancer Care for children

    SBI General observes World Cancer Day

    By Our Staff

     

    On World Cancer Day, SBI General, announced that it has joined hands with CanKids, the National Society for Change for Childhood Cancer in India, an NGO working across the entire spectrum of childhood cancer care. This partnership will help the children suffering from cancer with medical facilities.

     

    According to the Indian Cancer Society, more than 50,000 new childhood cancer cases are added every year in India. SBI General recognises that many families have limited economic resources to access quality healthcare and treatment for children suffering from cancer.

     

    Said PC Kandpal, MD & CEO, SBI General Insurance: “At SBI General, we are committed to contribute to the society at large, and will continue our strategic associations with organisations that drive a positive impact. As an organisation, ‘health’ is one of our key focus areas even under CSR efforts, and our association with CanKids allows us to support underprivileged children and families battling cancer by helping them avail the right treatment.”

     

  • A campaign to educate audience about saving tax under Health Insurance

    SBI General launches awareness initiative

    By Our Staff

     

    SBI General Insurance has launched an awareness campaign on Save Tax with Health Insurance. Titled “#BahaneChhodoTaxBachao” the campaign will also underline the other benefits of opting for health insurance.

     

    Commenting on the campaign, Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said: “At SBI General, we are cognizant of the fact that while there is an increase in the awareness level for health insurance, but a major part of the population is still underinsured. Additionally, there is a lack of awareness that health insurance can also help save tax under section 80 D of Income Tax laws of India. This was the core brief for the new #SaveTax Campaign launched by SBI General riding on #BahaneChhodoTaxBachao.”

     

  • SBI General’s radio campaign

    By Our Staff

     

    SBI General Insurance has launched a health insurance campaign on radio with the objective of educating consumers that: ‘With health insurance, medical emergency will not turn into financial emergency’.

     

    Said Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance: “Relating to the season and the current times, our radio campaign message nails the need of the hour. This campaign also has a perfect blend of media planning to ensure an amplified impact of the campaign in the given markets.”

     

  • Designed to convey SBIG’s brand presence

    SBI General Insurance launches its musical logo

    By Our Staff

     

    SBI General Insurance (SBIG) has launched its signature tune, thereby establishing its sonic brand identity. This sonic tune is a celebration of SBIG’s new brand identity which was launched last year.

     

    Said Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance: “Sound has great power and can connect with people at a deeper level. Our musical logo is designed to succinctly convey and resonate SBIG’s brand presence and underline the brand promise of “Suraksha Aur Bharosa Dono”. The sonic derived and launched is vibrant and energetic, indicating that SBI General as progressive.”

     

  • Fosters inclusion with #BringingWomenBackToWork

    SBI General Insurance campaigns for women

    By Our Staff

    SBI General Insurance has launched the #BringingWomenBackToWork initiative to encourage and hire women looking to rebuild and resume their careers after a break.

    Said Shharad Dhakkate, CHRO, SBI General Insurance: “It has always been our endeavor to provide the right opportunities to deserving talent. At SBI General, we believe that our talent pool is the backbone of the Company. With #BringingWomenBackToWork initiative, we aim to provide women a platform to facilitate their journey towards their career goals which they may have put on hold for various reasons. We believe that, this initiative will create opportunities as well as enable us to augment our workforce and grow from strength to strength.”

     

     

  • The video features SBIG employees resonate and connect with the audience

    SBI General Insurance rolls out #SaveTax campaign

    By our Staff

     

    SBI General Insurance has rolled out a rap song on #SaveTax. The video is the third edition intending to educate people on how to save tax with health insurance.

     

    Said Shefali Khalsa, Head – Brand and Communication, SBI General Insurance: “Under this campaign, we have created a light-hearted rap song route to convey the message of saving tax with health insurance, which literally means securing health & savings both, this is transpired in the campaign as secure Sehat Aur Bachat Dono. The campaign thought is also in line with the newly launched tagline Suraksha Aur Bharosa Dono.”

     

     

  • The mandate includes managing SBIG’s social media presence.The account will be handled from BC Web Wise’s Mumbai office

    BC Web Wise wins social mandate for SBI Gen Ins

    By A Correspondent

     

    BC Web Wise has won the social media mandate for SBI General Insurance Company Limited.

     

    As per the mandate, the agency will be focusing on providing a new look to their social media. Additionally, the agency will create content strategies that are highly relatable & engaging to its audience. This will take the digital community for the brand up a notch!

     

    Commenting on the win, Chaaya Baradhwaaj, Founder & MD, BC Web Wise said: “SBI General Insurance is a very prestigious account for us. We are of course excited, and also to work with Shefali who is a very savvy digital marketer. What we are looking forward to is  being able to develop strategic communication that connects with audience at every phase of their journey where social media has a role to play. Essential optimising the full-funnel marketing relevant within social.”

     

    Added Shefali Khalsa – Head Brand, Corporate Communications and Online Sales of SBI General Insurance Company: “We are glad to onboard BC Web Wise to manage the social media strategy. With the strong domain of digital marketing, BC Web Wise will bring-in newer approach and innovations to elevate SBI General’s social media presence”.

     

    Further Ms. Khalsa added, “In today’s extra-ordinary times, digital space has become very important platform for brands, to capture audience attention. Funneling to which, social media has become the face that reflects a brand’s persona.”

     

     

  • The unit represents digitised and future-ready services and the new tagline is Suraksha aur bharosa dono

    SBI General Insurance has a new identity

    By A Correspondent

     

    SBI General Insurance has unveiled its new corporate brand identity with redesigned logo and a tagline. The identity change comes at a time when the company has completed a decade of operations and is upgrading its service offerings to suit all customers. It may be recalled Rediffusion Brand Solutions had recently bagged the creative mandate for SBI General Insurance.

     

    Said Pushan Mahapatra, MD & CEO, SBI General Insurance: “We take pride in having the parentage of SBI, and indeed, it is our privilege to carry forward the strong legacy of trust and security.

     

    The insurance category in India is riddled with fear and insecurity. To address this well and live up to our brand that resonates with “trust”, we have derived the tagline – Security and Trust, both which in Hindi reads as – Suraksha and Bharosa, Dono.”

     

    Added Shefali Khalsa, Head – Brand & Corporate Communications, SBI General Insurance: “SBI General as a brand has immense affinity and resonance to trust. Last Dec’19, SBIG completed a decade of catering this trust and insurance solutions to its customers. This new identity launch is the new avatar of SBIG, so to say SBIG 2.0 Version. The new brand identity and the ‘swipe’ in the logo as element resonates the new digital approach. While retaining the legacy of our brand’s parentage, the new look and feel of the brand are to convey our progress and readiness in this digital age. An identity change is an important milestone, especially as SBI General Insurance completed a decade of operations recently” added Khalsa.

     

     

  • The account will be handled by Rediffusion’s Mumbai office

    SBI General Insurance awards mandate to Rediff

    By A Correspondent

     

    SBI General Insurance has assigned its creative duties to Rediffusion.

     

    Shefali Khalsa

    Said Shefali Khalsa, Head- Brand, Corporate Communication & Website Sales, SBI General Insurance: “The brand affinity for SBI General is high amongst Indians. Completing a decade of operations in the industry, we believe it is the right time to re-focus on the brand identity and align with our digital focused infrastructure & outlook. Basis a defined brief, backed by detailed research, Rediffusion came up with a beautiful concept that resonated with our brand and was the  best, of a good lot of pitch presentations. We are glad to have  such an expert team onboard, backed by strong leadership, to manage this brand exercise from planning to execution.”

     

    Navonil Chatterjee

    Added Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion Brand Solutions on the appointment: “Winning SBI General Insurance is a triple treat for us! Firstly, General Insurance is a severely under-penetrated category in India, which makes it a planner’s delight. The barriers to adoption are many and it is something that is sold and not bought. Eventually when one buys, it is still a grudge purchase. It’s perceived as a waste of hard-earned money that is going to go needlessly down the drain, because nothing bad will ever happen to me and my valuable things! We not only have the challenging task of building the brand, but also the formidable onus of growing the category.

     

    Rahul Jauhari

    And this is what Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion Brand Solutions said on the appointment: “”SBI General Insurance combines the maturity and wisdom of SBI with the agility and energy of a young industry player. Their passion is infectious and we look forward to working with them in this exciting space.”

     

     

  • Hanmer MSL chosen by History, NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications briefs

    Eight new wins for Hanmer MSL India

    By A Correspondent

     

    Hanmer MSL, part of MSLGROUP, Publicis Groupe’s flagship speciality communications, Public Relations and events network and one ofIndia’s leading communications agencies on Thursday announced seven new clients.

     

    The new client wins include HISTORY (A+E Networks & TV18 JV), NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications assignments, reaffirming the agency’s reputation as one ofIndia’s leading speciality communications firms.

     

    Hanmer MSL will provide strategic communications consultancy programmes to help these clients in the areas of brand building, corporate reputation management, corporate responsibility and crisis and issues management.

     

    Hanmer MSL will also draw on expertise and capabilities within MSLGROUP to support these national and multi-national companies expansion withinIndiathrough its extensiveIndianetwork of eight offices in eight key cities and an additional 29 network offices which focus on tier 1, tier 2 and tier 3 cities.

     

    Commenting on the new business wins, Jaideep Shergill, CEO, Hanmer MSL said: “As an agency we have always focused on enhancing and improving our capabilities, providing our clients the best of our services. As part of this commitment, we are thrilled to be working together with brands that are considered to be some of the industry’s most respected professionals.”

     

    Hanmer MSL’s media and entertainment portfolio has expanded further with the History and NEO Sports wins. Hanmer MSL’s ability to execute holistic campaigns has positioned the agency at the forefront of media and entertainment speciality communications.

     

    History, in itsIndiaedition, is part of a joint venture between TV18 and A+E Networks. Hanmer MSL has the responsibility of handling the strategic communications assignment of History inIndia. Hanmer MSL will provide strategic counsel to create maximum exposure for the brand amongst target audiences and key stakeholders. Hanmer MSL will also work with the channel towards expanding the genre and ensuring that it is not perceived as a niche channel.

     

    Neo Sports Broadcasting has appointed Hanmer MSL to support the premier programmes on its two channels, Neo Sports and Neo Cricket, and highlight popular and potentially popular sporting events and series to help the company achieve its key business priorities of growing viewership and market share.

     

    Established in 1978, Biocon isIndia’s first bio technology company. From its inception, Biocon has worked towards developing cost-effective drug development capabilities and significant manufacturing capacity. Hanmer MSL will join hands with Biocon to leverage and add media worth and value to their diabetology campaign and help grow this campaign into a successful venture. Hanmer will also handle the corporate mandate of Biocon as well as help Biocon launch and build on its online presence.

     

    The Confederation of Real Estate Developers’ Associations of India (CREDAI) Bengaluru has safeguarded the interests of real estate developers and builders while protecting the rights of buyers and home owners around the state of Karnataka. Hanmer MSL will work towards developing CREDAI as a thought leader and help in ensuring quality media mileage for all their ventures, events and business developments. Hanmer MSL will be working with specific focus on creating the right image of the real estate sector.

     

    BOC India Limited (BOCI), a member of The Linde Group, provides a one-stop solution to all businesses for gas supply and related equipment and services. The company manufactures cryogenic and non-cryogenic vessels and also designs and commission projects. Hanmer MSL has been entrusted with the mandate to communicate the brand transition and change management process and establish and elevate the profile of Linde Group in Kolkata, Mumbai,Delhiand Chennai.

     

    HTC Corporation (HTC), one of the fastest growing companies in the mobile phone industry, creates innovative devices that better serve the lives and needs of individuals. Hanmer MSL will have the responsibility of executing corporate as well as product PR for HTC.

     

    Hanmer MSL will be in charge of SBI General Insurance Company Limited’s corporate PR and product PR, including product launches. The company is a joint venture between the State Bank ofIndiaand Insurance Australia Group (IAG),Australia’s leading general insurance provider.