By A Correspondent
Saregama has launched its new campaign for Saregama Carvaan with a series of seven films. The series focuses particularly on the product and the magical moments it can create everyday with its music.
Saregama, The Womb and the Director and the lead actor of Badhaai Ho have come together to create this campaign which talks about the different features of the product.
Said Kumar Ajit, Senior VP Sales and Marketing at Saregama: “After its high on emotion campaigns like ‘Aap ke pehle pyaar ke liye, aap ki maa ke liye’, ‘Is diwali aap kya sunnena chahenge shor ya sangeet’, ‘Jinhe aap kabhi keh nahi paaye unhe kahiye Thank You’ it was important to highlight Carvaan and its features in the most simplest manner. This is what our latest campaign is aimed at.”