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Tag: Saregama Carvaan

  • On the occasion of Father’s day, Saregama pledges to donate Carvaan to old age homes

    Saregama hymns tunes of hope for old age homes

    By A Correspondent

     

    After the launch of its recent Ghar Le Aayein campaign, Saregama takes a step further to help the elderly find companionship and withstand challenging times through the power of music and pledges to donate Saregama Carvaan to old-age homes on the occasion of Father’s Day.

     

    Commenting on this gesture, Vikram Mehra, Managing Director, Saregama India, said: “These are tough times and it’s important to be empathetic and sensitive to the emotional needs as much as health needs of the elderly in the society. We have pledged to donate Carvaan to the old age homes, hoping it will help them cope with their loneliness and boredom through the therapeutic power of music.”

     

     

  • The slice of life campaign captures the daily banter of an old couple in a quirky way

    Saregama Carvaan launches new ad film, #KyaHaiIsme

    By A Correspondent

     

    Saregama has launched its new campaign for Saregama Carvaan with a series of seven films. The series focuses particularly on the product and the magical moments it can create everyday with its music.

     

    Saregama, The Womb and the Director and the lead actor of Badhaai Ho have come together to create this campaign which talks about the different features of the product.

     

    Said Kumar Ajit, Senior VP Sales and Marketing at Saregama: “After its high on emotion campaigns like ‘Aap ke pehle pyaar ke liye, aap ki maa ke liye’, ‘Is diwali aap kya sunnena chahenge shor ya sangeet’, ‘Jinhe aap kabhi keh nahi paaye unhe kahiye Thank You’ it was important to highlight Carvaan and its features in the most simplest manner. This is what our latest campaign is aimed at.”

     

     

  • The film emotionally connects with the viewers with its tear-jerking moments

    Saregama Carvaan renders another emotional ad film

    By A Correspondent

     

    Chrome Pictures and The Womb recently released their latest ad for Saregama Carvaan.

     

    Said Kumar Ajit, Vice President, Saregama India: “As awareness of Carvaan as a product grows, we now wanted to build in a compelling emotional motive for all young Indians to express their gratitude towards the people who have made some impact in their life. #ThankYou is the simplest expression but most often than not a difficult one to express. With Saregama Carvaan, we want to bridge this gap between the generations. We urge people to say #ThankYou to the people who matter, who have made difference in their lives. The time is right to gift Carvaan not just for its 5000 songs and other great features, but also for the emotional heft it carries”

     

    Adding to that, Navin Talreja, Founding Partner, The Womb said: “We felt Saregama Carvaan could be the perfect carrier of such an expression for the young generation. We want to make Carvaan as synonymous with saying ‘thank you’, as a red rose is for love. The launch film is the first in a series of communication and activation initiatives we will take to seep the message deep into Indian psyche. We’ve started off with a typical and traditional Indian father-son relationship – filled with respect and distance. And how Carvaan can help in a small way to bridge such relationship gaps”

     

    Said Amit Sharma, Director, Chrome Pictures: “A lot of Indians are not verbal about their feelings towards their parents especially towards fathers even though they love them. Small gestures that children express onto their parents are magical moments that fill their hearts with joy. Being appreciated by your child when not expecting is the best gift a parent can ever receive and as a father myself I can vouch for this. Therefore, when the Saregama Carvaan brief was narrated to me I was very moved by it and was extremely excited to take the project forward. I hope my latest creation for the Saregama Caravaan brings both parents and children closer.”

     

     

  • The digital film went on air on the 18th of November

    The Womb conceptualises inaugural campaign for Carvaan

    By A Correspondent

     

    Saregama has launched its first ever digital and TV film for its new product – portable digital audio player with in-built stereo speakers – Saregama Carvaan.

     

    The film showcases the couple as they move through life and how a song is an integral part of their relationship. It is the husband’s stress buster, it is his solace, his happiness and joy. Until one day, the wife passes on and the song ceases to exist. Enter the son who has been observing the song and its role in the relationship of the couple and how troubled the dad is once the wife has passed on and the song no longer exists. He brings along Carvaan as a gift which may never replace the mother but most surely bring the song and associated memories back to life.

     

    A 5-minute digital video, adapted to a 60-second television spot are the lead executions in this campaign.