MxMIndia

Tag: PVR-INOX

  • Across 30 cinemas in 16 cities

    PVR Inox to broadcast R-Day Parade, with Aaj Tak

    By Our Staff

     

    PVR Inox, the multiplex chain, will present the live screening of the Republic Day parade thanks to an alliance with Aaj Tak.

     

    PVR Inox will be broadcasting this grand event live with Aaj Tak across its 30 cinemas in 16 cities. The parade will be screened live across PVR Inox’s marquee cinemas in UP, Delhi, Gujarat, Maharashtra, Rajasthan, Haryana, Chandigarh, Punjab and Kerala. The live screening of the Republic Day parade is scheduled from 9 am onwards. Tickets can be booked through the PVR Inox app or website and other platforms making it accessible to a wide audience eager to witness the historic event on the big screens.

     

    Said Gautam Dutta, Co-CEO of PVR Inox Ltd: “The Republic Day Parade is the best possible depiction of India’s military might, diverse culture, and unity in diversity. It is therefore a matter of immense pride to be able to screen this ceremonial parade on India’s 75th Republic Day at our PVR INOX cinemas across 9 states and UTs. The marching regiments of the Indian defence forces and their equipment driving down the Kartavya Path will be a sight to behold. The visuals of the colourful tableaux of various States will add grandeur to the occasion. Our commitment to providing a memorable and immersive cinematic experience extends beyond entertainment, and we look forward to sharing this historic moment with our patrons.”

     

    Added Dinesh Bhatia, Group CEO of India Today Group: “At Aaj Tak, our unwavering commitment to capturing the essence of India’s defining moments stands resolute. We deliver news and live events that hold significance, establishing ourselves as the choice for credibility and trust. The alliance with PVR Inox elevates our mission, uniting millions across India during national events, such as the momentous occasion of India’s 75th Republic Day.”

     

  • This will be across 160-plus cinemas in over 70 Indian cities.

    PVR Inox to air Aaj Tak live coverage of Ram Mandir inauguration

    Ram Mandir PVR Inox collatboration with Aaj TakBy Our Staff

    Leading multiplex chain PVR Inox has announced that it has tied up with Aaj Tak to bring the live screening of historic Ram Mandir inauguration to its cinema screens on January 22, 2024. This will be across 160-plus cinemas in over 70 Indian cities. The live screening will happen from 11 am to 1 pm. Tickets can be booked through the PVR Inox App or website and other platforms at a flat price of Rs. 100 which includes a beverage and popcorn combo.

    Said Gautam Dutta, Co-CEO, PVR Inox Ltd: “Grand and historic occasions like this have to be experienced in a grand manner. The cinema screens will bring to life the emotions of a collective celebration across the country. It will be a privilege for us to be able to connect the devotees with this celebration in a truly unique manner. We hope that we will be able to recreate the buzz of the temple, the auspicious chants and the breath-taking visuals and bring alive the magic of the most awaited moment in India’s contemporary history. Our commitment to providing a memorable and immersive cinematic experience extends beyond entertainment, and we look forward to sharing this historic moment with our patrons”

    Added Dinesh Bhatia, Group CEO India Today Group: “At Aaj Tak, our commitment to being at the forefront of historic moments remains unwavering. With unparalleled clarity and depth, we deliver news that matters, seen by all as the permanent choice for credibility and trust. The collaboration with PVR Inox takes our mission to new heights, connecting millions in India during significant events like this. Whether it’s the Pran Pratistha in Ayodhya or other crucial moments, Aaj Tak continues to be the beacon for those seeking reliable coverage and a sense of togetherness”

    For more information and to book tickets for the live screening, visit the official PVR INOX website – https://www.pvrcinemas.com/

  • To personalise birthday songs on the big screen in theatres

    PVR Inox partners with Mondelez

    By Our Staff

     

    PVR Inox has joined hands with Mondelez India’s Cadbury Celebrations brand to introduce its campaign #MyBirthdaySong, which leverages a new-to-market tech to personalise birthday songs.

     

    Speaking about the partnership, Gautam Dutta, Co-CEO, PVR Inox said: “At PVR Inox, we are constantly exploring ways to elevate the moviegoing experience for our patrons. Our partnership with Cadbury Celebrations is a testament to the power of data and technology which we have been using effectively to scale data-driven marketing and build hyper-personalized experiences for our consumers. It is further a step forward in bringing about evolution in cinematic experience and we believe that this will usher in a new era of personalized and immersive experiences for customers and make every visit to PVR INOX cinemas an unforgettable one.”

     

    Added Nitin Saini, Vice President, Marketing, Mondelez India: “Our partnership with PVR Inox will add yet another leg to personalize the birthday experience for every consumer. It seamlessly aligns with our brand proposition of making every occasion special, and with #MyBirthdaySong we will be able to do that throughout the year. We hope this partnership will help our consumers to elevate birthday celebrations and make the surprise larger than life. We are super excited to see how this turns out.”

     

  • Produced by The Titus Upputuru Company

    PVR INOX promotes horror genre with campaign

    By Our Staff

     

    PVR-Inox Ltd has rolled out a marketing campaign to promote the movies in the horror genre. The film has been produced by The Titus Upputuru Company, and we received the release published in one of our favourite fonts: Baskerville.

     

    Speaking about the campaign, the director of the film, Titus Upputuru said: “It is one thing to watch a horror film on a small screen at home. It is quite another to watch it on a big screen, alone! It was great fun shooting the film. The task was not just to capture the protagonist’s feelings and emotions but to manifest what was going on in his mind. That was the big challenge. There were several elements that we used to create the atmosphere of fear. The colours, the mirrors, the lonely top shots, the red apparition, the creepy hands, the sounds, and the edit, all went into making the experience both real and surreal.”

     

    Added Shony Panjikaran – General Manager & Head, Sony Pictures Releasing International, India: “We embarked on a thrilling journey with PVR INOX, creating a captivating tale to unveil the final chapter of Insidious. This horror-filled promotion explores the consequences when one dares to venture into the chilling world of fear, alone at a cinema. From an Instagram contest that sparked an overwhelming response, Vicky emerged as the brave victor who stepped into the darkness, only to have his senses tested to the limit. Insidious: The Red Door delivers an unforgettable cinematic experience which needs to be witnessed on the big screen, like the grandest screens at PVR INOX.

     

  • And with so much going on), 2023 is unlikely to be short of excitement, writes Shailesh Kapoor

    The Year of Moving On… from the Pandemic

     

     

     

    By Shailesh Kapoor

     

    Shailesh KapoorWe are nearing the end of 2022. It was a year when a lot seemed to be going on, in the Indian entertainment business, but not always towards any lasting impact. Mostly then, it was the year of recovery, which saw a semblance of normalcy for the first time since 2019, in audience behaviour and sales figures across domains. It was also a year of mergers and acquisitions, with some big-ticket agreements (Zee-Sony, PVR-INOX, Adani-NDTV, ShareChat-MX Takatak) making the headlines. Such deals can be seen as an indirect outcome of the pandemic, which has fundamentally altered business models of all shapes and forms.

     

    On the content front, there was less to speak about. Theatres reopened and 2022 will end up being the second-highest grossing year ever at the Indian box-office. But except the highly imaginative RRR and Kantara, the box-office came from the usual franchise-led cinema that’s driving theatrical footfalls globally now.

     

    The linear television industry has been devoid of surprises on the content front for a while, and 2022 was no different. Some of the better content, then, came in the streaming space, which entered a settled phase post the windfall gains from the pandemic. To begin with, there was more genre variety on offer, with many stories going beyond the staple action-suspense-thriller box. A list of some of the defining shows and direct-to-OTT films of 2022 deserves a piece of its own, in the coming week or two.

     

    But the streaming industry has its task cut out. Our recently-released OTT audience sizing report reveals that the bigger markets have reached saturation levels on OTT penetration and SVOD subscriptions. The average OTT penetration in the top 20 cities in India stands at a high 72%. While more than half of these are still watching only ‘free’ content, the finding that should set alarm bells ringing is: Among SVOD subscribers, the average number of subscriptions taken has remained exactly the same as last year (2.4 subscriptions per paying subscriber).

     

    Expecting the (relatively) early adopters to keep subscribing to more apps is, hence, a wishful proposition. The next level of growth for pay platforms can, therefore, come from converting free (AVOD) audiences into SVOD, especially outside the top 6 metros. And this is easier said than done, because neither the content being churned out, nor the audience’s willingness to pay for their entertainment, are aligned to this growth path.

     

    Streaming platforms have managed to bail out the Hindi film industry for much of 2020-22. As they face growth pressure themselves in 2023, ripples will be felt in the theatrical business too. Early signs of this could be felt this year, when we saw several small films release theatrically, only to legitimize their OTT licensing deals.

     

    With so much going on (and I haven’t even mentioned sports and news in this round-up), 2023 is unlikely to be short of excitement. Hope the quality of content measures up to all the action on the business front.