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Tag: Publicis Worldwide India

  • Highlights ease of investing in MF through a SIP

    Publicis Worldwide conceptualises ad film for HDFC MF

    Publicis Worldwide India has conceptualised an ad film titled ‘Seekh,’ for HDFC Mutual Fund. This film is an extension of the ‘Zindagi Ke Liye SIP’ campaign launched last year.

    Speaking about the film, Oindrila Roy, Managing Director, Publicis Worldwide India, said: “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”

    Added Srijan Shukla and Pratheeb Ravi, Executive Creative Directors at Publicis Worldwide India: “We, as a society, believe that starting something early is very important and a prerequisite for success.  It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest.”

  • To boost business

    Publicis WW bags Pramerica Life mandate

    By Our Staff

     

    Publicis Worldwide India has bagged the integrated creative mandate for Pramerica Life Insurance.

     

    Commenting on the partnership, Oindrila Roy, Managing Director at Publicis Worldwide India, said: “We are thrilled to be partnering Pramerica Life Insurance. It is a highly respected brand with a strong commitment to providing innovative and customer centric life insurance solutions. We are confident that our deep understanding of the category coupled with our creative expertise will help Pramerica exceed its business goals in India.”

     

    Added Amaresh Jena, Chief Marketing Officer at Pramerica Life Insurance: “This is my climb is not just a campaign; it’s a manifestation of our brand’s aspirations and goes beyond storytelling, embodying Pramerica Life Insurance’s core goals. Our objective is to imbue each life we touch with a profound sense of security and empowerment, echoing our vision. Aligned with our mission to be a trusted friend, guiding individuals to informed insurance choices, the campaign aims to provide support during life’s challenges and inspire enduring confidence.”

     

    Said Srijan Shukla and Pratheeb Ravi, ECDs at Publicis Worldwide India: “The campaign is conceptualised around a simple truth that there are challenges and struggles in everyone’s life. But it is these climbs and struggles beyond which lie real success. These climbs might seem very ordinary but are in fact tough on the individuals who actually face them. Pramerica Life wanted to be a partner in these extraordinary climbs of ordinary people. The films focus on the lives of ordinary people and celebrate the moment when they decide to take up the climb. We wanted to keep the stories honest and authentic so that the audience resonates with them.

     

     

  • Created by Publicis Worldwide India

    Pramerica Life launches new campaign

    By Our Staff

     

    Pramerica Life Insurance has launched a new brand campaign featuring two short films created by Publicis Worldwide India.

     

    Said Pankaj Gupta, MD & CEO of Pramerica Life Insurance: “Just as every climb presents unique challenges and requires unwavering determination, so does the journey of life,” “Through ‘This is My Climb’ campaign, we celebrate the different facets of purpose, commitment, and responsibility that each individual embodies. We want to be a rock-solid partner in our customers’ lives, the bedrock that they can rely on. Every climb, big or small, deserves a sturdy companion and we are committed to being that for all our stakeholders.”

     

  • She will operate from the agency's Mumbai office and report to Snehasis Bose, Chief Strategy Officer

    Nidhi Sinha joins Publicis WW as VP, Planning & Strat

    By Our Staff

     

    Publicis Worldwide India has appointed Nidhi Sinha as Vice President (VP) of Planning and Strategy. She will operate from the agency’s Mumbai office and report to Snehasis Bose, Chief Strategy Officer.

     

    Commenting on the appointment, Snehasis Bose, Chief Strategy Officer, said: “Nidhi’s multidisciplinary experience and deep sense of ownership is what sets her apart from the traditional, dyed-in-advertising planners. At a time, when advertising itself is going through churn/evolution, hers is the kind of experience we need to navigate and deliver impactfully on the Publicis Worldwide promise of Creativity To Drive Brand Value.”

     

  • Conceptualised by Publicis Worldwide India

    Axis Bank launches ‘Sirf Aapke Liye’ campaign

    By Our Staff

     

    Axis Bank has joined forces with Publicis Worldwide India to unveil its largest-ever and fully integrated campaign, Sirf Aapke Liye.

     

    Said Oindrila Roy, Managing Director, Publicis Worldwide India: “This campaign marks an important juncture in the journey of Axis Bank. The brand is making a pivot to being a digital-first bank and the campaign is designed to communicate the same. When entrusted with this campaign, the strategy was to help Axis Bank make this transition while remaining true to its DNA and the legacy that it has created over the years. The campaign positions ‘open by Axis Bank’ app as a liberator that seeks to free customers from the everyday banking inefficiencies and transform banking into an effortless and enjoyable experience.”

     

    Added Anoop Manohar, Chief Marketing Officer, Axis Bank: “This is a significant milestone in Axis Bank’s journey. As we continue to grow and adapt to the digital future, our core value of being ‘Dil Se Open’ will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect.”

  • Bhattacharya will be responsible for developing brand solutions

    Sumant Bhattacharya joins Publicis Worldwide as EVP of Strategy

    By Our Staff

     

    Sumant Bhattacharya
    Sumant Bhattacharya

    Publicis Worldwide India (PWW) has appointed Sumant Bhattacharya as its Executive Vice President, Strategy.  In his new role at Publicis Worldwide, Bhattacharya will be responsible for developing brand solutions, and he will report to Snehasis Bose, Chief Strategy Officer at Publicis Worldwide India, L&K Saatchi & Saatchi, and Saatchi & Saatchi Propagate. In addition to his responsibilities at Publicis Worldwide India, Bhattacharya will also oversee the planning for Propagate businesses.

     

    Prior to joining Publicis Worldwide India, Bhattacharya served as the National Head for Communications Planning at Motivator. He has also held positions at agencies such as Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.

     

    Said Bose: “Sumant’s diverse experience across the spectrum of communications makes him a unique professional to work with. Looking at the intersection of culture, technology, sales, marketing, and media, his lens and therefore solutions are new and fresh. I am looking forward to partnering with him in offering our clients outstanding business growth solutions and delivering on Publicis Worldwide’s mission of ‘Creativity To Drive Brand Value.”

     

    Added Bhattacharya: “In today’s business landscape, brands must leverage all available means to amplify their voice. Publicis Worldwide’s philosophy of strategic creative ideas, backed by data and technology resonated with me the most. The agency’s leadership and the entire team embody this philosophy energetically and passionately. I am eager to contribute to the creation of brand-out, demand-generating strategies combined with conversion-oriented, demand-harvesting approaches. In short, I am committed to delivering work that upholds strategic rigour and delivers exceptional results.”

     

  • He will report to Oindrila Roy, Managing Director, Publicis Worldwide India

    Publicis WW appoints Nitin Sharma as Senior VP & Head of Client Services

    By Our Staff

     

    Nitin Sharma
    Nitin Sharma

    Publicis Worldwide India, part of the Publicis Groupe network in India, has strengthened its leadership team and announced the appointment of Nitin Sharma as Senior Vice President and Head of Client Services. Sharma will be based out of Mumbai and report to Oindrila Roy, Managing Director, Publicis Worldwide India.

     

    Before joining Publicis Worldwide, he was heading marketing strategy for UAE Exchange (now Unimoni). Welcoming Sharma to the agency, Paritosh Srivastava, CEO, Publicis Worldwide, India said: “While we reinvent ourselves to cater to the evolving marketing landscape, it is imperative to have the sound backing of a team that will drive this momentum forward for us. Towards that goal, we are glad to have someone of the calibre of Nitin Sharma who comes on board with domain expertise that is rich and pragmatic. His strong ability to direct and lead brands to a reputable position in the marketplace while possessing qualitative and admirable leadership skills bode well for our momentum in the long run.”

     

  • Will work towards fostering rapid growth and benchmarking the creative agency

    Publicis Worldwide appoints Oindrila Roy as MD

    By Our Staff

     

    Oindrila Roy
    Oindrila Roy

    Oindrila Roy marketing has been appointed Managing Director at Publicis Worldwide India.

     

    Paritosh Srivastava
    Paritosh Srivastava

    Welcoming Roy to the agency, Paritosh Srivastava, who also helms PWW operations, said: “Publicis Worldwide is the flagship agency network for the Groupe and India is a very critical market. Finding the right leader for PWW was quite a task. Oindrila is just the right person for the role for many reasons. She is that rare breed who has solid traditional brand management experience along with a keen sense of where the future lies. Oindrila has a rich and varied exposure to creative agencies, media and data, which our wonderful brands and clients can benefit from. Having worked in the Groupe before, she is familiar with the philosophy of ‘Power of One’ and the magic it can create for our client partners.”

     

  • Will lead the strategy mandate for the New Delhi office

    Publicis Worldwide India appoints Radhika Burman as VP – Strategic Planning

    By Our Staff

     

    Radhika Burman
    Radhika Burman

    Publicis Worldwide India has announced the appointment of Radhika Burman as Vice President – Strategic Planning. She will be based out of New Delhi and will report into Sanjay Sharma, MD & Chief Strategy Officer, BBH-Publicis Worldwide India.

     

    In her role, Burman will lead the strategy mandate for the New Delhi office, spearheading the strategic planning function for existing clients as well as driving growth through new business for the region. She will play a crucial role in the agency’s growth ambitions with an objective to deliver solutions driven by a well-rounded view on consumer insights that can be translated into powerful and actionable brand insights.

     

    Sanjay Sharma
    Sanjay Sharma

    Said Sanjay Sharma: “In today’s complex and fast changing world, our clients need strong strategic partnerships more than ever. Radhika is an exceptional strategic mind who has the experience, expertise and energy to partner our clients in providing the right solutions for today’s challenges. In the coming days I see her playing a pivotal role in driving the growth and creative agenda for Publicis Worldwide in New Delhi.”

     

    Added Burman: “I am excited to be part of this new phase at Publicis, and very thrilled at the opportunity to work cohesively on an integrated communications approach to deliver growth and success for our partners. The focus will be to create seamless and consistent experiences for the brands we work on, across multiple channels and touch points. Given the challenging times we are in, the need to deliver unified marketing & messaging strategies has never been stronger. Our efforts will be to give our partners just that”.

     

  • Publicis Worldwide has today that Srija Chatterjee, Managing Director, Publicis Worldwide India will be moving on from the organisation.

    Publicis confirms Srija Chatterjee’s exit, dissolves role

    By A Correspondent

     

    Publicis Worldwide has today that Srija Chatterjee, Managing Director, Publicis Worldwide India will be moving on from the organisation. But there will be no further additions to the PWW leadership team with this movement, a communique informed. The agency network recently announced the integration of BBH and a joint leadership team of Subhash Kamath and Russell Barrett to oversee BBH-PWW.

     

    Commenting on Chatterjee’s move, Subhash Kamath, CEO, BBH-PWW  said: “We thank Srija for all her contribution to PWW and wish her all the very best in her future endeavours. Publicis Worldwide stands at an important growth juncture and with very talented teams and a robust brand portfolio already in place, we will continue to build on the momentum. Srija will be missed.”

     

     

  • Four other Zeenetwork channels & TV, Zee Marathi, Zee Punjabi and Zee Yuva also re-started daily new episodes on July 13

    Zee says #BanegiBaatSaathSaath in partnership with marquee CPG brands

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) announced its content comeback via a partnership with leading CPG brands. Zee collaborated with leading brands – Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for its daily content comeback on Zee TV on July 13. Four other HSM channels –  & TV(HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) – also made their daily content comeback on the same day.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “With the resumption of production, we are excited to bring fresh content for our consumers. The last three months have caused a significant stir amongst the mood of the nation. People are increasingly investing time in entertainment to cope with the uncertainty prevailing around. TV has been the greatest common unifier and respite in this lockdown and as content creators, we acknowledge that it is a huge responsibility we carry. For us, understanding the pulse of our consumers and customers and delivering delight is an obsession, which is what we are attempting to do both with this campaign and in crafting all our stories for the second half 2020. The stories we bring will aim to uplift the mood of the nation and provide our viewers respite through all that they are going through. Zee has and will always stand by its viewers and all its partners and is looking forward to holding hands and turning on the light at the end of this tunnel and are confident that we will once again provide valuable experiences to our partners and viewers.”

     

    Added Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises Ltd (ZEEL): “With the resurgence of fresh dose of content, we would like to celebrate the spirit of camaraderie with all our stakeholders – cherished viewers & advertisers – to brighten and cheer up with engaging content. Brands will once again have the opportunity to resonate and pave their way into the minds of their consumers in this new environment. At Zee, we have not only seamlessly weaved stories for brands with relevant influencers and have been at the forefront in creating an integrated platform agnostic solution for our advertisers/ brands but ensured that they are part of our communication as well. This has led us to partner with our brands in unique ways and create value for them and #13kitaiyyari is another testimony to the power of partnerships, more importantly brand partners are integral part of the communication when we are reconnecting with our consumer.”

     

    On the Banegi Baat Saath Saath campaign, Sagar Kapoor, CCO, Lowe Lintas said: “We want to reinforce the power of unity and remind everyone that if we come together we can conquer any barrier. The film made for Banegi Baat Saath Saath is a tribute to the industry’s resilience and its commitment to entertain the vast audience it caters to. The message we want to reverberate is that of hope in sight and encourages everyone to rally together to craft a better second half as we come back from the very short interval!”

     

    Added Srija Chatterjee, Managing Director, Publicis Worldwide India: “While we were preparing for the big come back Zee TV campaign, we had this germ of an idea, it was all about bringing multiple brands together to co-create cheer and tremendous excitement, as we know that our dear Zee TV viewers are indeed eagerly waiting for their favourite shows to come back with fresh episodes. We developed #13thKiTayyari and this was a testament of true collaboration between the Zee team who got in touch with the brands and the Publicis team who delivered this campaign from start to finish in a matter of just 3 days. This is probably the first time that so many brands were coming together in one campaign. We are elated over the chatter on this campaign… goes to show that we achieved what we set out to do – Go ahead and tune in on 13th of July to enjoy Naye Kisse – naye Episodes of their favourite shows on Zee TV.”

     

    Said Atul Shrivastava, CEO, Laqshya: “We are thrilled to partner with Zee for their comeback announcement. The power of the outdoor medium with the might of the partner brands and the Zee network created tremendous buzz on ground around the campaign. The message of solidarity from Zee resonates with the partners and viewers alike and we look forward to more fruitful associations through the coming half of the year”

     

     

  • He will takes over the reins from Paritosh Srivastava, who has been elevated to the role of MD, L&K Saatchi & Saatchi

    Sanju Menon is COO – Publicis Ambience & Beehive

    By A Correspondent

     

    Sanju Menon

    Publicis Worldwide India has announced the appointment of Sanju Menon as Chief Operating Officer of Publicis Ambience and Publicis Beehive. Menon takes over the reins from Paritosh Srivastava, who recently was elevated to the role of Managing Director of L&K Saatchi & Saatchi. Menon will be responsible for driving the growth agenda while also providing fresh thinking and impetus to a host of brands under Publicis Ambience and Publicis Beehive. He has already assumed charge from January 2, 2020 and will report to Srija Chatterjee, MD, Publicis Worldwide, India.

     

    Menon joins Publicis Worldwide from sibling Leo Burnett India where his last role was as Executive Vice President managing the entire Bajaj portfolio for the agency. Apart from Bajaj, he was also associated with brands across the Publicis Groupe including Jeep, Viacom, Bridgestone, Sketchers, Abbott Nutrition and Cholayil among others.

     

    Srija Chatterjee

    Commenting on the appointment, Chatterjee said: “It’s been an emotional ride these past few days as one of our most dependable faces departs to take on a larger role at the Groupe level. But that’s an exciting journey to undertake and Paritosh deserves every bit of the success that has come his way. I’d like to thank Paritosh for setting up steady and solid-looking agencies under Publicis Ambience & Publicis Beehive. At the same time, I’d like to welcome Sanju to the Publicis Worldwide family and can vouch for his credibility as one of the most exciting talents to watch out for. His credentials in driving growth and strategy and his team-bonding skills make him a prized asset to possess. I look forward to partnering him and carving out an upward trajectory for several brands under the Publicis stable.”

     

    Paritosh-Srivastava

    Added Srivastava: “Leaving is always tough, especially when it’s been a deep emotional relationship of over eight years. Publicis Worldwide will always be close to my heart and will root for its success and glory. However, the silver lining is that no one better than Sanju Menon could have taken the mantle. He’s a fantastic human being and an incredible professional who will add amazing value to our wonderful clients. I’m certain that he will take the agency to greater heights. My heartfelt wishes to Sanju, Srija, Ajay, Neeraj, Suraj, Sridhar and the entire PWW team for a great ride into the future.”

     

    On joining Publicis Worldwide India, Menon said: “The last five years at Leo Burnett have been very rewarding. I will cherish the association I have had with the various teams I have worked with. With LB’s rich history of innovation, these years have been of great learning too, and I hope to take every bit of it with me to Publicis Worldwide. From the outside, I have seen that Publicis Worldwide has fantastic talents and long-standing relationships with brands that are trusted, loved, and have enormous potential. Equipped with the Publicis Groupe’s ‘Power of One’ philosophy and with the trust of our partners, I look forward to working with Srija and her talented team on building effective and innovative solutions that will make Publicis Worldwide more agile, and a powerhouse within the group. I’m looking forward to being a part of this exciting new journey.”