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Piramal Realty, the real estate arm of Piramal Group, has acquired three digital billboards in Mumbai to catch the attention of locals and social media users.
Said Kyron Dinshaw, Joint Vice President-Marketing & Commercial Leasing at Piramal Realty: “Outdoor media is extensively utilised by the real estate industry. Brands are using the outdoor canvas to further offer consumers an immersive experience with blended reality. Hyper-realistic anamorphic installations are globally trending, and we have witnessed automobile, technology, and footwear brands using 3D OOH advertising. At Piramal Realty, we continually seek new and creative avenues to connect with our customers. Our latest phase Vana, at Piramal Revanta represents a harmonious blend of luxury living and natural serenity. Our campaign, highlighting anamorphic 3D billboards and CGI creatives, aims to captivate audiences and underscore the distinctive features of this phase. Our CGI Billboard has been well received by the real estate industry and our customers. This initiative breaks traditional clutter and aligns with our commitment to redefine the real estate arena by fostering creativity and innovation.”