MxMIndia

Tag: Piramal

  • It has acquired three digital billboards in Mumbai to catch the attention of locals and social media users

    Piramal Realty innovates with OOH

     

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    A post shared by Piramal Realty (@piramalrealty)

    Piramal Realty, the real estate arm of Piramal Group, has acquired three digital billboards in Mumbai to catch the attention of locals and social media users.

    Said Kyron Dinshaw, Joint Vice President-Marketing & Commercial Leasing at Piramal Realty: “Outdoor media is extensively utilised by the real estate industry. Brands are using the outdoor canvas to further offer consumers an immersive experience with blended reality. Hyper-realistic anamorphic installations are globally trending, and we have witnessed automobile, technology, and footwear brands using 3D OOH advertising. At Piramal Realty, we continually seek new and creative avenues to connect with our customers. Our latest phase Vana, at Piramal Revanta represents a harmonious blend of luxury living and natural serenity. Our campaign, highlighting anamorphic 3D billboards and CGI creatives, aims to captivate audiences and underscore the distinctive features of this phase. Our CGI Billboard has been well received by the real estate industry and our customers. This initiative breaks traditional clutter and aligns with our commitment to redefine the real estate arena by fostering creativity and innovation.”

  • The Piramal-owned skincare brand has unveiled a digital campaign by BBDO India

    BBDO India’s #WFHFace for Lacto Calamine

    By A Correspondent

     

    Piramal’s skincare brand Lacto Calamine has got BBDO India to create a digital campaign around Work From Home skincare hashtagged #WFHFace.

     

    Said a Piramal spokesperson: “Covid-19 has pushed us to look at skin care from a ‘back to basics lens’. Earlier, cosmetics were set to be the market leaders but with work from home becoming the new normal, there is an innate need to groom well but not ‘over do’ it. With our philosophy of “Doing Well and Doing Good” where our aspirations are always backed by purpose, we embarked on our contextual Piramal’s #WFHface Lacto Calamine campaign with our marquee product Lacto calamine for our customers to take better care of their oily skin”.

     

    Added Hemant Shringy, Chief Creative Officer, BBDO India: “The ‘new normal’ has had a great impact on the beauty category. Faces are either behind closed doors or behind masks. But a skin care product like Piramal’s Lacto Calamine is hugely relevant even now. Which is why when Shruthi, (the Senior Creative Director on the brand) shared the idea of ‘WFH Face’ we fell in love with it. It’s so real. And even the execution – every single word of the narrative, the cast, the nuances are refreshingly relatable”