By A Correspondent
Prataap Snacks Ltd (PSL), a snack foods company with products spanning across various categories like extruded snacks, chips and namkeen, has entered the category of sweet snacks market through its wholly owned subsidiary with the launch of its new brand ‘Rich Feast’. The first product under the new brand is ‘Yum Pie’, a three-layered treat with sponge cake, flavoured jam and chocolate ad this happens with a new TVC created by WYP (What’s Your Problem).
Speaking on the launch, Amit Kumat, MD & CEO, Prataap Snacks said: “Our new brand ‘Rich Feast’ marks our entry into sweet snacks category where we see a lot of untapped growth opportunity. With this, we will now get into a bigger macro-snack category from only being a salty snacks player. We intend to grow the Rich Feast brand further with new launches in the coming time.