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Tag: Prataap Snacks

  • Comes up with a light-hearted TVC targeted towards kids

    Prataap Snacks launches TVC for ‘Yum Pie’

    By A Correspondent

     

    Prataap Snacks Ltd (PSL), a snack foods company with products spanning across various categories like extruded snacks, chips and namkeen, has entered the category of sweet snacks market through its wholly owned subsidiary with the launch of its new brand ‘Rich Feast’. The first product under the new brand is ‘Yum Pie’, a three-layered treat with sponge cake, flavoured jam and chocolate ad this happens with a new TVC created by WYP (What’s Your Problem).

     

    Speaking on the launch,  Amit Kumat, MD & CEO, Prataap Snacks said: “Our new brand ‘Rich Feast’ marks our entry into sweet snacks category where we see a lot of untapped growth opportunity. With this, we will now get into a bigger macro-snack category from only being a salty snacks player. We intend to grow the Rich Feast brand further with new launches in the coming time.

     

     

  • Yellow Diamond is the brand of Prataap Snacks, which has a diversified portfolio of savoury snacks

    Yellow Diamond unveils new campaign featuring superstar Salman Khan

    By A Correspondent

     

    Yellow Diamond has rolled out a TVC campaign “Dildaar Hai Hum” featuring Indian Bollywood celebrity Salman Khan. Yellow Diamond is the brand of Prataap Snacks, which has a diversified portfolio of savoury snacks which includes extruded snacks, chips and namkeen in varied range of flavours that caters to the Indian taste buds.

     

    The commercials begin with a musical shot which opens with a funky guy sharing a selfie while eating snacks and actor Salman Khan appears and detests his way of sharing. The actor then whistles and a troop of dancers appear, dressed in sportswear. The actor then explains the meaning of sharing by showing his quirky dance moves on “Share karo toh dil se” soundtrack. This soundtrack is the recreation of the song “Selfie le-le re” from Bollywood movie, Bajrangii Bhaijaan.

     

    Said Amit Kumat, MD and CEO, Prataap Snacks: “Through this TVC, we have tried to convey the age old message that ‘Sharing is caring’, with the entire TVC campaign focusing on sharing. With “Dildaar Hai Hum” as our brand philosophy, we aspire to be loved and accepted by our consumers. The TVC concept brings this out in a lively and humorous way. The presence of superstar Salman Khan is the major highlight of the TVC campaign which contributes towards creating a mass appeal for our brand and products.”

     

    Speaking about the conceptualisation, Arun Iyer, Chief Creative Officer, Lowe Lintas said: “The campaign thought of ‘Dildaar hain hum’ is specifically directed towards the youth who are highly influenced by technology today. One trend that the youth are addicted to is sharing and posting activities on social media platforms. The video film urges the youth to drift away from this habit of being obsessed with only digital media and rather focus on sharing other aspects of life that are more meaningful. This is because ‘real sharing digital se nahin, dil se ki jaati hai’. We believe this trait will be well-accepted and adopted by the consumers and will ensure that the Yellow Diamond brand finds its place in the hearts of the consumers.”

     

     

  • The megastar will be the face of the home-grown brand of potato chips, namkeen and extruded snacks

    Salman to endorse Yellow Diamond as Brand Ambassador

    By A Correspondent

     

    Yellow Diamond, from the stable of Prataap Snacks, has signed on actor Salman Khan as their brand ambassador. The megastar will be the face of the homegrown brand of potato chips, namkeen and extruded snacks. Interestingly, Khan also shares his famous on-screen moniker, Chulbul Pandey, with one of the most widely appreciated Yellow Diamond snacks, Chulbule (savoury sticks).

     

    Said Prataap Snacks founders Arvind Mehta, Apoorva Kumat and Amit Kumat: “We are Salman Khan fans – and to have him as our brand ambassador is a dream come true. Salman Khan is the perfect ambassador for us – personifying the vibrancy and pan-India appeal that a brand like Yellow Diamond endeavors to stand for. He is the man for the classes and masses just as Yellow Diamond is a brand for all…  With “DildaarHain Hum” as our brand philosophy, we, like Salman Khan, aspire to be be loved forever.”