By Our Staff
Roff, a tile adhesive brand from Pidilite Industries, has partnered with the Pro Kabaddi League 2023.
Said Manish Dubey, Chief Marketing Officer, Pidilite: “We’re excited about Roff’s partnership with the Pro Kabaddi League (PKL) 2023 as we find a strong brand connection with PKL. The core brand promise of strong grip (that Roff has on tiles to walls) very well resonates in the game of Kabaddi. This connection made PKL very attractive for us.”
By Our Staff
Actress Nitu Chandra has been appointed Brand Ambassador for ‘Patna Pirates’ the Pro Kabaddi’s flagship franchise.
Speaking on this exciting venture, Nitu Chandra said: “Sports has been an integral part of my life from a very young age, and Patna holds a special place in my heart as my hometown. Joining hands with the Patna Pirates is a dream come true. It couldn’t be a more fitting way to celebrate talent, hard work, and unwavering dedication. The Patna Pirates have consistently demonstrated prowess and resilience in the Pro Kabaddi League. I am thrilled to join this incredible journey as their brand ambassador.”
As the countdown to the tenth season of PKL begins, fans and enthusiasts eagerly await the Kabaddi action that the league is known for. With Nitu Chandra’s association with the Patna Pirates, this season is expected to create history in the arena and the hearts of millions of fans who passionately follow the sport and its remarkable journey.
By Our Staff
Dangal online skill-based gaming platform has announced the launch of ‘Fantasy Kabaddi’ for gaming aficionados ahead of the Pro Kabaddi League. This unified multi gaming platform has managed to carve a niche amongst the Indian gaming community and is accessible across the Android platform.
Said Varun Mahna, Founder & CEO of Dangal Games: “With the launch of Fantasy Kabaddi, we are constantly researching and innovating our platform for making tech enabled gaming experience seamless. By drawing relevance and encouraging a competitive edge amongst the like-minded communities, our endeavour has been to provide a platform that not only entertains but is advanced enough for the physical sport lovers to engage with. Dangal Games has been reporting exponential growth year on year and have gained widened interest through meaningful connections with the users.”
Added Ankit Anand, Business Head at Dangal Games: “We are aiming to reach 10 lakh+ user-base on Dangal Games through Fantasy Sports within six months period and 50Lac+ overall user base in the next 12 months. Fantasy sports as an industry, I think, will continue to grow. Currently there are more than 100 active apps promoting fantasy gaming on their platforms and reassures of the gaining popularity of the segment amongst the tech savvy generation.”
By Our Staff
Mashal Sports has concluded its Media Rights Auction for the five seasons of Pro Kabaddi League (PKL) to be held during 2021-2025. Star India has emerged as the successful bidder following an online auction and has retained the consolidated rights package on offer. The company will be responsible for producing a world-class feed and a strong marketing commitment to the league.
Star India Private Limited was the Media Rights Partner for PKL for the first seven seasons of the League. This was the first time Mashal Sports offered the Media Rights to eligible domestic and global players through an open tender process.
Said Anupam Goswami, CEO – Mashal Sports & League Commissioner of the Pro Kabaddi League: “Kabaddi is a magnificent indigenous sport. Mashal along with its supporters and partners including AKFI, our Players, Franchises and Media Rights partner have been able to create a strong media asset for our beloved fans in the form of the Pro Kabaddi League. The auction process has been guided by an independent Auction Committee, comprising eminent individuals. With this important step now over, we are excited to conduct a stellar PKL Season 8 later this year. Our focus during this rights period will be to further build on the success of PKL and work closely with Star India to offer our fans more and innovative ways to engage with PKL through various mediums including television, digital and gaming.”
Added K Madhavan, President, The Walt Disney Company India and Star India: “Pro Kabaddi League stands out as one of the most popular sporting properties in India and we, at Star India are thrilled to retain the television and digital media rights for the next five seasons. Over the years, we have made significant investments to enhance the aspirational value of PKL, making it the second most-watched sporting league in the country. By delivering an event broadcast of international standards, we have elevated the status of this indigenous sport, reinforcing our commitment towards building a multi-sporting nation. We will continue to work closely with Mashal Sports to take Kabaddi to greater heights.”