By Our Staff
Parachute Advansed, the hair oil brand owned by Marico Limited, gas launched a new TVC to announce the brand’s latest innovation in hair care – Parachute Advansed Sampoorna Hair Oil.
Said Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, on the TVC launch: “At Marico, we take immense pride in creating products that truly make a difference in people’s lives. The introduction of Parachute Advansed Sampoorna stands as a significant milestone in our hair care portfolio. In today’s fast-paced lifestyle, hair needs that ‘Extra Care’ to stay beautiful and healthy, and that’s exactly what Parachute Advansed Sampoorna provides by combining the nourishing power of Coconut with five exceptional herbs – Amla, Hibiscus, Aloe vera, Methi, and Curry Leaves. Through the powerful yet emotional narrative in the TVC, we aim to resonate with audiences, encouraging them to experience “Parachute Advansed Sanmpoorna to deliver hair that’s thick & long”.
The TVC will make its debut in Tamil Nadu and Karnataka. With its engaging storyline and relatable characters, the TVC promises to resonate deeply with its intended audience.