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Tag: Parachute Advansed

  • The TVC will make its debut in Tamil Nadu and Karnataka. With its engaging storyline and relatable characters, the TVC promises to resonate deeply with its intended audience

    Parachute Advansed launches a new TVC

    By Our Staff

     

    Parachute Advansed, the hair oil brand owned by Marico Limited, gas launched a new TVC to announce the brand’s latest innovation in hair care – Parachute Advansed Sampoorna Hair Oil.

     

    Said Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, on the TVC launch: “At Marico, we take immense pride in creating products that truly make a difference in people’s lives. The introduction of Parachute Advansed Sampoorna stands as a significant milestone in our hair care portfolio. In today’s fast-paced lifestyle, hair needs that ‘Extra Care’ to stay beautiful and healthy, and that’s exactly what Parachute Advansed Sampoorna provides by combining the nourishing power of Coconut with five exceptional herbs – Amla, Hibiscus, Aloe vera, Methi, and Curry Leaves. Through the powerful yet emotional narrative in the TVC, we aim to resonate with audiences, encouraging them to experience “Parachute Advansed Sanmpoorna to deliver hair that’s thick & long”.

     

    The TVC will make its debut in Tamil Nadu and Karnataka. With its engaging storyline and relatable characters, the TVC promises to resonate deeply with its intended audience.

     

  • An extension of the ‘Mere Baal, Meri Jaan’ campaign, the new film highlights how a woman’s hair is reflective of her identity

    Parachute Advansed celebrates women…

    By A Correspondent

     

    Marico Limited’s premium Parachute Advansed brand has launched a campaign for Pongal 2021. Showcasing different hair looks that exemplify different forms of expression, Parachute Advansed urges women to express their authentic self.

     

    Conceptualised by VML Y&R, against the backdrop of Pongal, the new TVC depicts various women in their festive looks.

     

    Speaking on the new campaign, Koshy George, Chief Marketing Officer, Marico Limited said: “Parachute Advansed has always been every woman’s ally in her journey of creating a unique identity. With nurturance and authenticity at the core, it has enabled today’s women to express themselves. This year on Pongal, the brand aims to celebrate them through a distinctive campaign that brings to life this unique personification forging a deeper connect.”

     

    Added Venkatagiri Rao, CCO, VMLY&R SEA & India: “For Pongal, we wanted to send out a message that even the most revered traditions only become more rich and alive when people add their own colour and spin to it. The Parachute Advansed campaign invites women to celebrate Pongal by unabashedly celebrating their own identities and hair choices. As a hair care brand, it’s important to support those who don’t have that freedom of self-expression, even in this day and age, by putting the topic out there and leaning into it. Thanks to the unique and robust Tamil style of music that underpins the campaign, a topic as everyday as hairstyles gets infused with unbridled energy and flair that feels very uniquely Tamil, and also gets the spotlight it deserves.”

     

     

  • Initiates #ThankYouNurses campaign

    This Onam, Parachute Advansed Gold salutes nurses

    By A Correspondent

     

    Marico Limited’s hair nourishment brand, Parachute Advansed Gold, has launched a digital campaign, this Onam, honouring the unparalleled spirit of nurses across the country. The #ThankYouNurses campaign, led by a digital film conceptualised by VMLY&R, salutes the brave warriors and provides a platform for all Indians celebrating Onam to come forward and express their gratitude for the nurses through their Pookalams, a popular floor decoration with flowers which is an integral part of Onam celebrations.

     

    Said Koshy George, Chief Marketing Officer, Marico Limited: “As India continues its fight against the pandemic, we wanted to honour the nurturing spirit and tireless efforts of the nurses who have ensured millions of Covid survivors are with their families this festive season. Parachute Advansed Gold stands for care and nurturance and has a deeper connect with the consumer larger than just hair. With this heartwarming ode, Parachute Advansed Gold aims to not only salute them, but also encourages every individual to remember them and dedicate their pookalams to the unparalleled spirit of these warriors”

     

    Added Venkatagiri Rao, CCO VMLY&R India: “As the festive season kicks off, we had to remind everyone that while we’re getting busy returning to our new normal, for nurses on the frontline, nothing has changed. They continue to fight the grim fight, every single day. So, it was important to make this festival about gratitude and remembrance. And who better to channel that gratitude for us than Covid survivors. We made real survivors the voices of Parachute Advansed Gold’s  #ThankYouNurses film. Hopefully, the world will follow their lead. And most importantly, never forget what they owe the brave nurses.”

     

     

  • Garners a massive 10 billion views in the first six days alone

    Parachute’s #ChampiBeats garners great traction on TikTok

    By A Correspondent

     

    Marico Limited’s hair-nourishment brand, Parachute Advansed, has launched #ChampiBeats, a campaign to encourage consumers to use the lockdown time to bond with their loved ones over a musical champi. Roping in TV celebrities and influencers, the brand ran the campaign on TikTok, garnering a massive 10 billion views in the first six days alone.

     

    Speaking about this campaign, Koshy George, Chief Marketing Officer, Marico Limited said: “Parachute Advansed is a brand that stands for care and nurturance, and shares an extremely strong connect with its consumers. During the on-going lockdown, we felt that the brand can help people make the most of their togetherness, while also helping them deal with the stress of the situation. We launched Parachute Advansed #ChampiBeats on TikTok to turn the ‘champi’ from a mere oiling ritual to a fun and memorable shared experience with loved ones. In collaboration with celebrated stars, we wish to connect with our consumers in a unique and playful way, while staying true to the core value of the brand which is providing superior nourishment.”

     

    Added Venkatagiri Rao, Chief Creative Officer, VMLY&R India & South East Asia: “When you have a unique platform like TikTok, you want to stay true to its nature, rather than treat it as a surrogate platform for airing a commercial message. And #ChampiBeats succeeds in co-opting the language of TikTok seamlessly. It is a digital solution that takes an ancient ritual like the champi and completely reinvents it for the TikTok generation. Creating memorable ‘connected experiences’ and connected brands is what we do at VMLY&R, and this is a very good example of that approach.”

     

     

  • Aims to forge a deeper connect with women…

    Team WPP crafts new ad for Parachute Advansed

    By A Correspondent

     

    Marico’s Parachute Advansed has launched its new campaign  Mere Baal, Meri Jaan. With an aim to forge a deeper connect with women, the campaign captures the importance of hair in every womans life and how it is a reflection of her being.

     

    Conceptualised by Team WPP, the integrated team set up by marketing services conglomerate WPP to service Marico, the TVC builds on modern beauty imagery while using real-life instances where hair is fundamental to the expression of a womans emotions and frame of mind. It goes on to depict women for whom hair symbolizes their resilience, love, freedom, determination, happiness, motivation, hope and optimism.

     

    Said Koshy George, Chief Marketing Officer, Marico Limited: “Parachute Advansed, a brand that stands for care, nurturance and beauty, has over the years build a strong emotional equity amongst todays women. Synonymous with hair care, it truly understands the importance of hair in a womans life and in the expression of her identity, feelings and moods. Through this campaign, it aims to celebrate this symbolism and deepen the love for the brand – Parachute Advansed.”

     

    Added Rohit Devgun, Executive Creative Director and Abhijit Dube, Senior Vice President of WPP: “There is a reason why ‘Bad hair day’ is among the most searched things on the internet. Her hair is at the very heart of her identity for every woman. She loses sleep over the health of her hair. She loses hair too. Hair is her first love. Acknowledging a womans feelings about her hair is the only way we thought we could arrive at something meaningful, something that would connect with her.

     

     

  • VML India will lead the digital and social strategy for the entire portfolio

    VML India named digital creative agency for Marico’s Parachute Advansed hair oil

    By A Correspondent

     

    VML India has been named the digital creative agency of record (AoR) for Marico’s Parachute Advansed hair oil portfolio. The mandate won includes digital activation for the brands in the Parachute Advansed hair oil portfolio.

     

    Said Udit Bhambri, Head of VML India :“To be able to work with a brand like Parachute Advanased is an honour. We very much look forward to partnering the brand with our digital expertise, to drive both consumer share of mind and wallet.”

     

     

  • The campaign is propagated through an ensemble of three TVCs

    Parachute Advansed encourages people to actively invest in their relationships

    By A Correspondent

     

    Parachute Advansed has launched a new campaign called ‘Thoda Love Jatao’, which marks the beginning of a new phase in the brand’s life – to inspire people to invest in the power of love.The campaign is propagated through an ensemble of three TVCs.

     

    Speaking on the launch of the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Although Parachute Advansed has played predominantly in the category of hair oiling, its emotional impact and association has been much larger than just hair. Through this novel campaign, the brand extends its core of nurturance by championing a greater purpose of inspiring people to invest in the power of love. It encourages people to invest in their relationships and express their love to the ones that matter, amidst their busy lives. It transcends the communication from nurturance for hair to nurturance and love for relationships.”

     

    Added Pradyumna Chauhan, NCD McCann Worldgroup: “This campaign for Parachute Advansed expresses the view the brand has on today’s rapidly changing world. The belief is that in many ways life has become drier than it was. The one thing that we can possibly counter that with is love and a great way to express this love is to oil hair with Parachute Advansed. A timeless act of oiling, that is even more relevant in today’s drier times. Love expressed across families, new relationships and even for one self is how we could possibly reclaim a life that is not dry, but the one that continuously grows with love.”

     

  • Parachute Advansed Hot Oil is a product made of coconut oil and enriched with ayurvedic warming oils

    Parachute Advansed launches new campaign to promote Hot Oil variant

    By A Correspondent

     

    Parachute Advansed has launched a new campaign for its Hot Oil – #MagicOfWarmth. The film draws parallels between the functional ‘dry hair’ problem to ‘dry relationships’ in life, which too can be easily repaired with the healing power of warmth. The mother brand Parachute Advansed, having been very strongly associated with its benefits on hair, makes it easier for the narrative to stay true to the concept – #MagicOfWarmth.

     

    Commenting on the launch of the campaign,Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “Parachute Advansed Hot Oil is a self-warming oil that works on intense dryness – a phenomenon that maximises in winters. The communication narrative was inspired by the fact that relationships, just as the case with hair, are filled with moments of dryness and strain which can be fixed with a little bit of warmth. Thus, through this campaign, the brand aims to build emotional resonance and establish its functional relevance amongst the consumers.”

     

    Added Pradyumna Chauhan, National Creative Director, McCann Worldgroup: “The task for us was to create an emotional bond with viewers and draw relevance for the brand. Our script achieved just that by putting the endearing act of hair oiling in winter with ‘Hot Oil’ right at the center of it. The sibling relationship was the other thing that made the narrative beautiful. Directed well, and backed by a powerful score, we are glad it is already making a great impact.”