By Our Staff
Fino Payments Bank Limited (FPBL) has signed actor Pankaj Tripathi as its brand ambassador.
Said Rishi Gupta, MD & CEO, Fino Payments Bank: “This is Fino’s first ever opportunity to have a brand ambassador, a milestone in itself. We are extremely pleased to have Pankaj Tripathi, a celebrated artist, as our brand ambassador. Pankaj’s personality resonates our brand values and we believe the association will go a long way in not only achieving the desired top of the mind brand recall but also in bringing about a paradigm shift in consumer behaviour towards the adoption of digital banking.”