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Tag: Fino Payments Bank

  • Will promote its products and services

    Pankaj Tripathi is brand ambassador of Fino Bank

    By Our Staff

     

    Fino Payments Bank Limited (FPBL) has signed actor Pankaj Tripathi as its brand ambassador.

     

    Said Rishi Gupta, MD & CEO, Fino Payments Bank: “This is Fino’s first ever opportunity to have a brand ambassador, a milestone in itself. We are extremely pleased to have Pankaj Tripathi, a celebrated artist, as our brand ambassador. Pankaj’s personality resonates our brand values and we believe the association will go a long way in not only achieving the desired top of the mind brand recall but also in bringing about a paradigm shift in consumer behaviour towards the adoption of digital banking.”

     

  • The collaboration will focus on increasing brand awareness for the bank and audience targeting across digital platforms

    IdeateLabs awarded digital mandate for Fino Payments Bank

    By A Correspondent

     

    IdeateLabs has won the digital mandate for Fino Payments Bank, the newly launched bank of Fino Paytech, a payments technology company. The account was won following a multi-agency pitch.

     

    Christopher Higgins

    Said Christopher Higgins, Business Head, IdeateLabs comments on the win: “We are excited to be associated with Fino Payments Bank. We will be aggressively executing the planned strategy to help them target the right market and achieve their growth plan of 3-4 million customers in the first year.”

     

     

     

    Shailesh Pandey

    Added Shailesh Pandey, Executive VP & Head – Strategy & Marketing, Fino Payments Bank: “Our customers are spread across segments and with the increased penetration of smart devices, reaching out to those present on the digital spectrum has become critical to create top of the mind recall. Having designed some of the most innovative digital campaigns in the country, we believe IdeateLabs will help us expand our digital footprint. We look forward to having a strong digital presence through clutter-breaking buzz in the digital world and increased brand awareness that drives business growth.”