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Nykaa, beauty and lifestyle destination, has rolled out a new campaign in a nostalgic nod to the popular 90s TV show CID, Nykaa has brought back the iconic characters ACP Pradyuman and Daya in a collaborative video.
Notes a communique: “The campaign fuses the world of skincare with the unforgettable catchphrases of CID to educate viewers on the essential Cleanser, Serum, Moisturizer, and Sunscreen (CSMS) skincare routine.”