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Tag: Nykaa

  • Study developed in partnership with Redseer Strategy Consultants

    Nykaa tables Beauty Trends Report

    Beauty retailer Nykaa tabled its ‘Nykaa Beauty Trends Report’ that spotlights nine trends that are transforming the beauty Industry. This study developed in partnership with Redseer Strategy Consultants explores the key factors driving growth, uncovers emerging trends, and provides actionable insights on how brands can successfully navigate and thrive in the dynamic beauty market.

    Said Anchit Nayar, Executive Director and CEO, of Nykaa Beauty: “As India rapidly ascends to become one of the world’s most influential beauty markets, we at Nykaa are incredibly optimistic about its future. The insights from our Beauty Trends Report clearly show a market poised for extraordinary growth, driven by premiumization, technological advancements, and a new generation of discerning consumers. Nykaa remains committed to leading this transformation by democratizing access to the world’s best beauty brands, fostering innovation, and expanding our reach across both digital and physical channels. We believe that by staying true to our core values of authenticity and customer-centricity, we will not only grow with the market but also play a pivotal role in shaping the future of beauty in India.”

    Added Anil Kumar, Founder, and CEO of Redseer Strategy Consultants: “The Indian Beauty and Personal Care market, valued at USD 21 billion, is on the brink of a transformative journey, projected to grow at a robust 10-11% CAGR over the next five years. This dynamic sector is not merely expanding; it’s rapidly evolving, with e-commerce expected to surge by 25% annually, leading the way. The democratization of beauty expertise through social media, now influencing over 500 million users, is ushering in a new era of informed and empowered consumers. Brands that embrace this evolution, leveraging omnichannel strategies and innovative offerings, will not only thrive but will shape the future of beauty in India. The coming years will be pivotal as we witness a market that doesn’t just grow—it redefines itself.”

    The Nine Major Trends Shaping the Future of Beauty Consumption in India:

    1. Aspirations galore: Rise of premium beauty consumption: The demand for premium beauty products is surging, fuelled by the rise in high-income households and increase in discretionary spending, as consumers seek superior quality, research-driven results, and exclusive brand experiences.
    2. Expanding beauty vocabulary and beauty baskets: ‘Stepification’ & Innovation in Beauty: Consumers are adopting sophisticated, multi-step beauty routines, expanding their beauty baskets with niche and innovative products.
    3. Digital natives, beauty innovators: Decoding Gen Z & Young Millennials: Constituting 28-30% of India’s population, this demographic is redefining beauty by moving forward and prioritizing self-expression, proactive skincare, and embracing bold new trends.
    4. Beauty Beyond Metros: Boom Towns, Easy Access, Growing Aspirations: Cities beyond metros are emerging as significant markets, propelled by rising incomes, growing aspirations and the physical retail presence of beauty brands.
    5. Homegrown Brands: Changing Dynamics and Path to Growth: A vast group of homegrown beauty brands have emerged across price points and categories, also fuelled by VC funding, yet only a few brands have managed to truly stand out and scale. While these successful brands are pioneering change with innovative products and formats, others are exploring partnerships and fresh investments for growth.
    6. Expanding ecosystem: Partners and Platforms: The industry is witnessing brands across the spectrum shifting their spending heavily towards influencer marketing and at the same time new platforms & channels are emerging for engaging with different audiences.
    7. Beyond the label: Demystifying ingredient-focused beauty: Ingredients are becoming pivotal in consumer decision-making, as consumers increasingly seek targeted solutions for specific issues like dry skin, rashes, and other concerns. Trends like ‘skinification’ driving innovation across beauty categories.
    8. Small shifts, seismic impact – The microtrend revolution: Rapidly shifting microtrends, often influenced by celebrities, are reshaping the beauty industry, particularly among younger consumers. Brands are now required to adopt more agile manufacturing processes to quickly produce and capitalize on these fleeting trends.
    9. AI, Personalisation & Beyond: Intersection of beauty and technology: Technology is transforming the beauty landscape through personalisation, specialised long-tail searches, seamless shopping experiences, and efficient supply chain processes, allowing brands to meet consumer needs with greater precision and speed
  • Unites with 90s TV show CID stars

    Nykaa rolls out new campaign

     

    View this post on Instagram

     

    A post shared by Nykaa (@mynykaa)

    Nykaa, beauty and lifestyle destination, has rolled out a new campaign in a nostalgic nod to the popular 90s TV show CID, Nykaa has brought back the iconic characters ACP Pradyuman and Daya in a collaborative video.

    Notes a communique: “The campaign fuses the world of skincare with the unforgettable catchphrases of CID to educate viewers on the essential Cleanser, Serum, Moisturizer, and Sunscreen (CSMS) skincare routine.”

     

  • For the wedding season

    Nykaa unveils wedding extravaganza in latest campaign

    Nykaa has unveiled its latest campaign, “Nykaa Waali Shaadi” setting the stage for its wedding offerings.

    https://www.youtube.com/watch?v=hty4EGYweiI&t=5s

    Commenting on the new campaign, a Nykaa spokesperson said: “Nykaa Wali Shaadi isn’t just a campaign; it’s a celebration of love, beauty, and the joy of weddings! We were thrilled to bring this vision to life, offering brides and baratis across the country a one-of-a-kind experience filled with glam, style, and expert guidance. From our comprehensive beauty and style guides to the top makeup artists and brands, Nykaa Waali Shaadi was there to make every wedding dream come true.”

    Added Karen Thompson, Brand Director – Mac Cosmetics India: “We at Mac Cosmetics were thrilled to partner with Nykaa for the “Nykaa Wali Shaadi” campaign, leveraging our shared values of diversity, inclusivity, and innovation. The bridal season in India is when beauty and fashion merge, and Nykaa’s unique insights allowed us to tap into this key shopping moment. Our artistry expertise shone through as we created bespoke looks that not only enhanced customer experiences but also highlighted our commitment to innovation in makeup direction. Together, we reached a wider audience and delivered unforgettable beauty experiences tailored to the season. Our collaboration was a success, and we look forward to future partnerships that inspire and elevate our customers’ beauty journeys.”

    Said Zeenia Shroff Bastani, General Manager, Maybelline New York & Nyx, L’Oréal India: “We’re thrilled to partner with Nykaa for this wedding season with Nykaa Wali Shaadi. Maybelline New York, known for leading innovation, longwear makeup and setting makeup trends, has been a favorite for glam wedding makeup by brides and their bride-tribes. This collaboration celebrates the union of two giants in the beauty industry – Maybelline NY, the world’s #1 makeup brand, and Nykaa, the preferred beauty retailer giving our consumers the best of makeup & looks for the most special day in their lives!”

  • Business Today holds Most Powerful Women in Business awards for 2023

    By A Correspondent

     

    Prabha Narasimhan, MD & CEO, Colgate-Palmolive India, Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, Falguni Nayar, Founder & CEO, Nykaa, Nandini Piramal, Chairperson, Piramal Pharma Ltd, Vibha Padalkar, MD & CEO, HDFC Life Insurance, and Zoya Akhtar, Director & Co-Founder, Tiger Baby, were among the women achievers awarded by Securities & Exchange Board of India (SEBI) Chairperson Madhabi Puri Buch at the 20th edition of Business Today’s Most Powerful Women in Business event in Mumbai on Friday.

     

    Six women, who are seven-time winners entered Business Today’s MPW Hall of Fame, making way for new entrants to come in next year. The list of achievers has seven debutantes, four comebacks, and 40 repeat winners from last year. This year’s list also has five global winners – Indians who have made the country proud with their achievements on the world stage.

     

    A special issue of Business Today magazine was unveiled  at the event. Speaking on the occasion, Buch, the first woman chairperson of SEBI, said simply parachuting someone at the top and doing nothing at the bottom will not to work for India. “Don’t do tokenism by putting more women on the board. Let’s see the disclosure on what percentage of your manpower cost goes to women. It will take care of everything,” she said about Indian organisations.

     

    While delivering the vote of thanks, Kalli Purie, Vice-Chairperson, India Today Group, said: “The rise of women power is not just in urban centres and in gatherings such as this, but it has percolated down to rural areas. To me, this churn is the most exciting and interesting that these women are independent, fierce and ambitious. I am really excited at the juncture of history we are in at the moment. What better place to discuss this than at the 20th edition of Business Today’s Most Powerful Women in Business list which honours 56 leaders from across so many fields.”

     

    The evening started with a panel discussion titled ‘A View From The Corner Office’ comprising Ameera Shah, MD, Metropolis Healthcare, Upasana Taku, Co-Founder & COO, MobiKwik, Vinati Saraf Mutreja, MD & CEO, Vinati Organics Ltd, Prabha Narasimhan, MD & CEO, Colgate Palmolive India, and Devita Saraf, Chairperson & CEO, Vu Group. They discussed the challenges and opportunities for women in the world of work.

     

    It continued with  discussions with Ashima Goyal, Member, RBI’s Monetary Policy Committee, Padmaja Chunduru, MD & CEO, National Securities Depository Ltd, Rekha M. Menon, Former Chairperson & Senior Managing Director, Accenture in India, Arundhati Bhattacharya, Chairperson & CEO, Salesforce India, Zia Mody, Co–Founder & Managing Partner, AZB & Partners and Kalpana Morparia, Former Chairman, J. P. Morgan, South and Southeast Asia, and other senior business leaders. Nandini Piramal, Chairperson, Piramal Pharma, spoke on ‘Journey Through Leadership & Innovation’, and Zoya Akhtar, filmmaker & co-founder, Tiger Baby, spoke on ‘Creativity Through The Female Lens’.

     

     

  • Directed by Prasoon Pandey

    Nykaa rolls out a new campaign

    By Our Staff

     

    Nykaa, the beauty and lifestyle retailer, has rolled out a new campaign of four films. They are directed by Prasoon Pandey and conceptualised by The Script Room.

     

    Speaking about the campaign, Nykaa’s Founder and CEO Falguni Nayar said: “At the heart of Nykaa resides an idea of beauty that is uninhibited and original to everyone who wants to express themselves. Over the years we have celebrated this idea through unique stories of inspiration, empowerment and human connections. Our new campaign once again presents a differentiated perspective, inviting each one of us to appreciate the extraordinary beauty in everyday relationships- our own ‘Kya Khoob Lagte Ho’ moments. We are delighted to present this thought via four new films and hope these will resonate far beyond Nykaa’s vast universe of beauty customers.”

     

    Added Ayyappan Raj, Founder, The Scriptroom: “There have been interesting perspectives and POVs on beauty that has been explored in advertising and it’s a challenge to find a take that is both simple and insightful. Our idea for Nykaa is founded on the belief that beauty is a very personal thing. When a person acts a particular way, at a particular moment in a particular context you find them beautiful, captured by the expression ‘Kya Khoobh Lagte Ho’.We had written a bunch of charming and insightful stories. And it was a delight when Prasoon came on board and brought them alive in a superb way that only he can. We are sure that this campaign will help brand Nykaa strengthen its position as a lovable leader in the beauty and lifestyle category.”

     

  • On the purchase of 5L Gold Winner jar

    Kaleesuwari Refinery campaign offers Nykaa vouchers

    By Our Staff

     

    Kaleesuwari Refinery Private Limited has released a 25-second TV commercial in Kannada and Tamil offering its customers a Rs 300 worth Nykaa Voucher on the purchase of 5L Gold Winner jar. The video, which features a mother-daughter duo explains the unique offer while purchasing a 5L Gold Winner Jar.

     

    Elaborating on the offer, Tyron Doll, Vice President – Marketing, Kaleesuwari Refinery Private Limited said: “Gold Winner is happy to announce this value-addition offer. The relationship of Gold Winner, a mother-daughter duo engaging in a candid conversation brings about the essence of a deep bond that the duo share. We at the house of Kaleesuwari also aim at developing a long-lasting bond with consumers. Now with Nykaa’s association, I’m very sure that every household would opt for this exclusive offer.”

     

  • According to a communique, this investment underscores Nykaa’s belief in the power of rich and unique content to catalyse consumer engagement, notes a communique

    Nykaa to acquire LBB

    By Our Staff

     

    Everyone’s favourite online lifestyle platform LBB has been acquired by hyperactive fashion and beauty major Nykaa. This reportedly aligns with “Nykaa’s fundamental content-first approach to engaging with its loyal consumer base”.

     

    Said Nykaa spokesperson Nihir Parikh: “At Nykaa, we are committed to offering the best to our consumers and make their shopping experience delightful. We are excited about the strong synergies we share with LBB, because much like Nykaa, they have sharply focused on driving discovery and spotlighting promising homegrown brands across their channels since day one. We welcome their like-minded leadership into the Nykaa family and look forward to helping them scale, as together we better serve our audience base.”

     

    Added Suchita Salwan, Co-Founder and CEO, LBB: “Through this partnership with Nykaa, we’re excited to scale to even greater heights. Together, we want to drive value to Nykaa and LBB’s shared goals to build discovery for India’s emerging brands through content, community and a discovery-first approach. LBB’s robust content creation capabilities and creator network will be leveraged within Nykaa’s platforms to drive consumer engagement and retention, further scaling reach and engagement for our brand partners.”

     

  • Offering an online and retail shopping experience

    Nykaa launches film for flagship ‘Pink Friday’ Sale

    By Our Staff

     

    Nykaa has announced its annual shopping event, The Pink Friday Sale 2021 from Nov 24 to 28. As India’s leading lifestyle destination, Nykaa invites consumers to ‘Pink it up’ offering an online and retail shopping experience.

     

    Said Group Chief Marketing Officer Shalini Raghavan: “Nothing quite says it is the party season like an epic sale event that lets you spoil yourself with cool, coveted brands that allow you to express yourself in style. Our Pink Friday sale is easily one of the most anticipated annual shopping celebrations for our consumers and each year we look forward to bringing them irresistible deals, curations and shopping experiences. This year’s sale is going to be our biggest ever yet with beauty and fashion both on offer and we invite everyone to ‘Pink it up’ in style with Nykaa.”

     

  • Will be helping build brand through specific research solutions

    Nykaa appoints Shilpa Jain as AVP, consumer & market insights

    By Our Staff

     

    Shilpa Jain
    Shilpa Jain

    Beauty e-commerce store Nykaa has appointed Shilpa Jain as its AVP, Consumer & Market Insights. Previously, Shilpa has worked as the Consumer & Marketing Specialist at Google for around 2 years.

     

    Notes a communique: “At Nykaa, Shilpa will be responsible for driving Consumer and Market Insights, providing relevant insight-based solutions to address specific branding and marketing issues and will be helping the brand to build relevance among the ‘consumer’ through specific research solutions.”

     

  • Features existing brand ambassador Janhvi Kapoor

    Sideways Consulting films new campaign of Nykaa

    By Our Staff

     

    Nykaa Cosmetics and Fashion has released a new campaign with its brand ambassador, actor Janhvi Kapoor. The campaign will debut on Nykaa’s social channels and will be further amplified across digital and mainline media.

     

    Commenting on the campaign launch, Shalini Raghavan, Group CMO, Nykaa, said: “At Nykaa, a shared love for beauty has underpinned our relationship with consumers. By listening to them closely and consistently bringing their beauty desires to their doorstep, we have become a much-loved part of their lives and we greatly value this position. With our All that you love campaign we want to acknowledge their emotional connection with us and invite many more women to experience the joy of discovering Nykaa’s limitless world of beauty that cuts across categories and choices.”

     

    Added Abhijit Avasthi, Co-Founder Sideways: “Sideways has conceptualised and brought to life the All that you love campaign keeping in mind that there is something for everyone at Nykaa; where the girl-next-door can play, explore and experiment, looking and feeling beautiful, in a safe judgement free environment.”

     

  • The film was helmed by Konkana Sen Sharma and features model and actor Tara Sharma

    Nykaa celebrates strides made by Indian women in latest brand campaign

    By A Correspondent

     

    Multi-brand online beauty retailer Nykaa has launched its maiden campaign conceptualised by Mullen Lintas. The campaign is a celebration of confident and successful strides made by women in different walks of life. The film was helmed by Konkana Sen Sharma and features model and actor Tara Sharma.

     

    Speaking about the campaign, Virat Tandon, CEO – Mullen Lintas said: “It’s a great time to be woman. They are challenging stereotypes, dismissing the status quo. There is a definite and positive shift in the way women are embracing power and success. And it’s exactly this unapologetic assertiveness that we are applauding in our campaign for Nykaa.com. We are really proud to partner them in their maiden campaign ”

     

    Added Falguni Nayar, Founder & CEO, Nykaa.com: “At Nykaa we believe things are improving for women in terms of greater opportunities to participate and achieve in diverse field of work. Traditional stereotypes of what roles were suitable for women are being broken – we have a woman as a Defence Minister, earlier as Commerce Minister, we have women as pilots, we have actresses being able to embrace motherhood, and women are achieving greater heights in sports. We believe these are good times for women, a time to celebrate how women have embraced multiple and diverse roles – they believe in themselves and dream for themselves. Women want to be the primary actor of their life. We partnered with Mullen Lintas with their great reputation for helping brands deliver their message on traditional as well as new mediums and we are really happy to have none other than Konkana Sen Sharma’s artistry to bring the message to life.”