L&K Saatchi & Saatchi India has launched the first integrated brand campaign for education start-up CollegeDekho. The campaign titled ‘Banayenge India ka Kal,’ across television, OTT, and digital mediums, highlights a story of a father, who has always provided the best for his son, now turning to CollegeDekho for college guidance.
Said Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi India: “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”
Added Abhinav Upadhyay, Chief Marketing Officer, CollegeDekho: “We’ve chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.”