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Tag: L&K Saatchi & Saatchi India

  • Chooses L&K Saatchi & Saatchi India as advertising partner

    Lauritz Knudsen Electrical and Automation unveils new campaign

    Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has unveiled a  campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020.

    Directed by filmmaker Ashim Ahluwalia and featuring an anthem by Shankar Mahadevan, the film opens with a shot of L&T Switchgear’s original signage.

    Said Rajat Abbi, VP-Global Marketing, CMO, Schneider Electric India: “Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, boasts a remarkable 70+ year legacy in powering the electrical industry and resonating with the heartbeat of the nation. Despite the name change, our core identity remains unchanged – it’s only the trust of our customers and partners that now carries a new name. Collaborating with L&K Saatchi & Saatchi, we’re happy that the team aligned with our values and helped us bring our vision to life. Effective storytelling is pivotal to any campaign, and our new brand film weaves together our entire journey and our key offering, beautifully. We eagerly anticipate the creativity that L&K Saatchi & Saatchi will bring to the table next.”

    Added Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi: “One doesn’t often get to work with a musical genius, a renowned filmmaker and a voice that has moved millions, all in one TVC! That’s precisely what Lauritz Knudsen offered us in terms of an opportunity. The film has really been the icing on the cake after a toughly contested pitch. The challenge was to not just establish the new name and identity strongly but also tell the story of L&T Switchgear and its journey in building India. The result is a seamless piece of storytelling, weaving all practices in one symphony.”

    Said Atin Wahal, Executive Director, L&K Saatchi & Saatchi: “It is our privilege to partner with Lauritz Knudsen Electrical & Automation, a brand with a rich 70-year legacy in India, at this pivotal stage of their rebranding journey. At L&K Saatchi & Saatchi, we prioritise understanding our client’s business and delivering impactful results. This campaign underscores the brand’s legacy of trust while highlighting its continuous evolution towards a brighter future. The campaign is reassuring, uplifting and beautifully integrates the core values of both the brands.”

  • Unveils their first integrated campaign for college guidance

    L&K S&S collaborates with CollegeDekho

    L&K Saatchi & Saatchi India has launched the first integrated brand campaign for education start-up CollegeDekho. The campaign titled ‘Banayenge India ka Kal,’ across television, OTT, and digital mediums, highlights a story of a father, who has always provided the best for his son, now turning to CollegeDekho for college guidance.

    Said Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi India: “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”

    Added Abhinav Upadhyay, Chief Marketing Officer, CollegeDekho: “We’ve chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.”

  • In new film for Zee Sarthak

    L&K Saatchi & Saatchi challenges menstrual discrimination

    L&K Saatchi & Saatchi has unveiled a thought-provoking film to celebrate the ‘Naali Bindu’ (Red Dot) initiative by Zee Sarthak, the Odia general entertainment channel.

    Said Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi India: “Our association with Zee Sarthak and Nali Bindu is something we hold very dear. Every year, the entire team including our client puts on their thinking caps a month or so before Raja Parba to create a piece of communication that endears, cuts through and most importantly undoes a social knot. This year we are super proud of a creative output that not only seeks to highlight a social prejudice but revives a traditional art form as well.”

    Added Pratik Seal, Chief Channel Officer, Zee Sarthak: “As a channel deeply rooted in cultural contexts, we understand the importance of addressing and challenging regressive norms. Our Naali Bindu initiative is an effort to eradicate menstrual discrimination and promote dignity and respect for young girls. By using Rabana Chhaya, we not only bring attention to a critical issue but also honour a traditional art form, thus driving impact and cultural significance.”

    https://www.youtube.com/watch?v=Ctq762n4so0

  • The account will be handled by the agency's Mumbai office

    L&K S&S bags Big Muscles Nutrition mandate

    By A Correspondent

     

    BigMuscles Nutrition has appointed L&K Saatchi & Saatchi as its creative agency on record (AOR). The agency will be responsible for creating their launch and sustenance communication and will have their creative mandate. The account will be handled by the agency’s Mumbai office.

     

    Charles Victor

    About the association, Charles Victor – Executive Director – L&K Saatchi & Saatchi India, said: “BigMuscles Nutrition is at a stage where they want to take the brand to the next level and be known as a serious contender in the Nutritional supplement category. We are very excited to partner with them to chart out the next chapter in fitness among India’s youth.”

     

     

    Suhel Vats

    Commenting on the association, Suhel Vats – Director, BigMuscles Nutrition added: “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. L&K Saatchi & Saatchi demonstrated some robust creative work stemming from strong consumer insights. We believe their experience in working with brands globally will help BigMuscles Nutrition compete with imported brands and resonate strongly with audiences across markets. We have faith in their ability to do justice to the mandate.”

     

  • The step may be the next step towards L&K S&S being a wholly owned Publicis Groupe company

    Anil Nair in Saatchi global leadership team

     

    By A Correspondent

     

    Anil S Nair, CEO and Managing Partner of L&K Saatchi & Saatchi India, has been inducted into the global leadership team of Saatchi & Saatchi. The team, under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi, is looking at building  the future of the Saatchi brand and its business.

     

    The new  global leadership team represents Saatchi & Saatchi’s major offices and clients, all within the Publicis Groupe’s crucial path of transformation under the  Publicis Communications (PubCom) umbrella.

     

    Praveen Kenneth

    It may be recalled that the Publicis Groupe had acquired the then independent Law & Kenneth in early 2014 and merged it with the Indian operations of Saatchi & Saatchi. As part of the merger process, the management of the new entity was that of the old L&K team, even though it was part of the Saatchi & Saatchi and hence Publicis Groupe. The step may be the next step towards L&K S&S being a wholly owned Publicis Groupe company. The earn-out period for Praveen Kenneth,  Co-Owner, Chairman and Managing Director L&K Saatchi & Saatchi is due to end later this year.

     

    Said Kenneth in a statement: “[I] am extremely pleased and proud of  L&K Saatchi & Saatchi being among the Top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil Nair on the global leadership team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil Nair will be the worthy flagbearer going forward,  of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future. He is also an integral part of PubCom India.”

     

    Magnus Djaba

    Commenting on this appointment, Djaba said: “The Indian market is crucial to our business and Anil represents the next generation of leadership for our network. I’m really looking forward to working more closely with him”

     

    Reacting to his appointment, Nair added: “For me this invitation is a huge validation and recognition of the team at L&K Saatchi & Saatchi India and their hard work. It’s an honour to be a part of the leadership team that shapes the future of an iconic network like Saatchi & Saatchi.

     

  • Saatchi & Saatchi China’s successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency

    L&K Saatchi & Saatchi bags creative mandate for Mondelez Gum & Candy Brands

    By A Correspondent

     

    Following APAC regional alignment, L&K Saatchi & Saatchi has come on-board as a lead agency for strategy and creative work for Mondelez Gum and Candy brands in India.

     

    Saatchi & Saatchi China’s successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency. Saatchi & Saatchi will take charge of all gum & candy business for whole APAC region with key markets like China, Japan, Thailand and India and others, effective immediately.

     

    Commenting on this win, Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India said, “Choclairs and Halls are iconic brands in India and we look forward to building a winning partnership with Mondelez in India. We are all very excited with the opportunity to create excellent work and together we hope to grow the brands and our clients’ business in India”

     

    Commenting on new partnership, Amit Shah, Associate Director – Marketing – Gum, Candy & Powdered Beverages from Mondelez India said, “We look forward to creative excellence and work that will help grow and strengthen our brands. Saatchi & Saatchi has delivered impressive work in APAC region and we hope to see the same in India.”