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Tag: Kulfi Collective

  • For the launch campaign of their new brand CMF

    Kulfi Collective partners with Nothing

    London-based consumer electronics manufacturer Nothing has tasked Kulfi Collective with the mandate to craft the campaign for their highly anticipated CMF Phone 1.

    Said Ryan Latham., Senior Director Global Brand & Creative, Nothing: “We are immensely proud to introduce CMF Phone 1 to the world, and our collaboration with Kulfi Collective has been an integral part of this journey. Their creative competence and storytelling capability perfectly suited this launch. The positive consumer response is testament to our  brand and our global campaign.”

    Added Akshat Gupt, Co-founder and Chief Creative Officer at Kulfi Collective: “Absolutely thrilled to partner with Nothing to launch CMF! The campaign reflects our commitment to creating design-led, innovative content that resonates with both global and local audiences. Working with the team at Nothing has been an incredible journey, and we are excited to see CMF inspire and delight consumers worldwide.”

  • Conceptualised and produced by Kulfi Collective

    Crocs launches monsoon campaign

    Crocs footwear has unveiled its new campaign, ‘Splash Your Style. It is conceptualised and produced by Kulfi Collective.

    Commenting on the new campaign, Yann Le Bozec – Crocs EMEA/ LATAM/India and Hey Dude International Marketing Vice President said: “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honor this lively season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”

    Added Mitali Sharma, VP Production at Kulfi Collective: “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.”

  • To help the ‘right governance frameworks’

    Kulfi Collective appoints Divya Karani as Chairperson and ED of its Board

    Kulfi Collective has announced the appointment of senior adperson Divya Karani as Chairperson and Executive Director of its Board. Most recently, Karni was the CEO of Dentsu Media, South Asia, where she led the agency for over 12 years.

    Kulfi Collective, through its three divisions, Supari Studios, Post Office and Keeda Media, has partnered leading brands and platforms such as Spotify, Red Bull, Netflix, Lego, Flipkart and Zomato to deliver content, experiences and IPs that shape culture.

    Said Advait Gupt, Co-Founder & CEO of Kulfi Collective:”Divya joining the board will help us build the right governance frameworks as we scale globally. Further, her deep expertise will help us build upstream capabilities to bring brands closer to communities and subcultures in music, sports, gaming, entertainment and lifestyle.”

  • Supari Studio is the content studio owned by Kulfi Collective

    Supari Studios creates End of Year campaign for Netflix

    By Our Staff

     

    Supari Studios, the Kulfi Collective content studio, has partnered Netflix India to bring the  End Of The Year 2023 campaign to life.

     

    Akshat Gupt
    Akshat Gupt

    Said Akshat Gupt, Co-Founder and Chief Creative Officer, Supari Studios: “We are thrilled to have partnered with Netflix India to bring forth the Netflix End of Year 2023 campaign. Our aim was to transcend conventional storytelling, infusing the essence of pop culture seamlessly into Netflix’s iconic moments. With a narrative that surprises, delights, and pays homage to the year’s most memorable moments, the campaign effectively encapsulates the essence of 2023 in a remarkably entertaining manner.”

     

    Parikshit Vivekanand
    Parikshit Vivekanand

    Added Parikshit Vivekanand, Senior Creative Director, Supari Studios: “The Netflix team was incredible to work with. They approached us with a great brief and gave us the liberty to exercise our creative muscles to bring the campaign to life. The result is a fun, engaging video that reflects the amazing year that was! This campaign is a testament to our relentless pursuit of crafting captivating narratives that resonate deeply while pushing the boundaries of creativity in storytelling”

     

     

     

  • Campaign ropes in Ileana D’Cruz to highlight its skincare range

    Supari Studios promotes Mcaffeine Coffee Face Wash

    By Our Staff

     

    Supari Studios, the branded content vertical of new media network Kulfi Collective, has collaborated with Mcaffeine, a caffeinated D2C personal care brand. The content studio has crafted a digital film with actor Ileana D’Cruz as the face of Mcaffeine’s skincare category, and features the brand’s Coffee Face Wash.

     

    Commenting on the effort, Sakshi Bhasin, Creative Lead of Supari Studios said: “We were quite excited when Mcaffeine approached us to make a film for their coffee face wash, because they are a young, yet established brand willing to break away from the archetypal styles of a face wash commercials. Since Coffee is such a key ingredient in the product, we decided to draw parallels between the feeling you get after you have your first cup of coffee and washing your face with Mcaffeine Coffee face wash, to get that freshened up look and feeling. Having Ileana on board as the face of our campaign just made our jobs easier to achieve the tonality and aesthetic appeal we were gunning for.”

     

    Added Vaishali Gupta, Co-founder and Head of Marketing at Mcaffeine: “It was an enthralling experience working on our new Coffee Face Wash campaign with Supari Studios. What made it even better was the collaboration with Ileana D’cruz. Everything from celebrity onboarding to the final execution of the campaign was completed in a record time of 4 weeks. As a brand mCaffeine resonates with younger audiences and their emotional connect with Coffee. We needed an agency that could help us come up with a campaign that would do justice to our brand tonality and Supari Studios lived up to that expectation.”

     

  • Launches digital campaign for its online multiplayer battle royale game

    Krafton unveils Battlegrounds Mobile India esports 2022

    By Our Staff

     

    Supari Studios, the content studio vertical of new-media network Kulfi Collective, has collaborated with South Korean video game developer, Krafton, for a digital campaign for its online multiplayer battle royale game, Battlegrounds Mobile India (BGMI). This collaboration saw Supari Studios conceptualize and create two TV ads revolving around BGMI.

     

    Said Parikshit Vivekanand – Creative Director – Supari Studios: “Through the two films, we aimed to show that there exists a gamer within everyone, and BGMI is the perfect destination to discover that calling. While the first film attempts to desensitize the stereotypes existing in the gaming community, the second one explores the duality in the lives of gamers when they unleash their true self in BGMI versus their behaviour in a formal setting.”

     

    Commenting on the collaboration, Advait Gupt – Co-founder & CEO – Kulfi Collective said: “We’re thrilled to have collaborated with Krafton Inc for this campaign. The gaming ecosystem is growing exponentially in India, and BGMI and its awesome community of mobile gamers lie at the center of this growth. BGMI as a game is shaping culture as we know it, and through this campaign, we were keen  to craft a distinct voice for the brand by celebrating the passion and uniqueness of its community. We’re just scratching the surface with the gaming universe and are excited to tell many more stories in this space in the coming months.”

     

  • Create awareness video for Tata Motors' 'Road Safety Initiative' in Bangladesh

    Ogilvy & Post Office Studios tie up for Tata Motors

    By Our Staff

     

    Mumbai-based new media tech studio – Post Office Studios – a 2D animation and motion graphics vertical at Kulfi Collective has collaborated with Ogilvy for an animated video released during Tata Motors’ ‘Road Safety Initiative’ in Bangladesh. While the anthem – No Second Chance – was conceptualised and composed by the Ogilvy team, the creative animated video for the same was developed by a dynamic collective of designers of the Post Office Studios.

     

    Said Akshat Gupt, Co-Founder and CCO at Kulfi Collective: “While talking about critical issues like road safety, it was important to not sound preachy or rigid or talk down to vehicle drivers, and the catchy anthem does a great job of addressing the issue. For us the mandate clearly then was to bring the same approachable fun tonality and vibrancy of the anthem in the visuals.”

     

    Added Vibha Lad, and Joydeep Chowdhury, Post Office Studios, who co-directed the project: “Road safety is a serious subject, so to address it effectively, our team developed a concept where the visual language was light-hearted to strike a perfect balance. Our objective was to keep it grounded but ensure that the audience could relate to the anthem’s lyrics effortlessly.”

     

     

  • With collaboration of Supari Studios, Post Office Studios and Keeda Media

    Kulfi Collective digital media network formed

    By Our Staff

     

    Mumbai-based content studio, Supari Studios, alongside its sister companies Post Office and Keeda Media, have come together as ‘Kulfi Collective’, a modern media network that brings together talent and technology to produce meaningful content that is shaping the cultural landscape for Gen Y and Gen Z audiences.

     

    The three verticals have now consolidated their strengths and insights from the past decade to create a parent entity known as Kulfi Collective that aims at operating and building brands and studios that function at the intersection of content, commerce and culture for an open, decentralised web 3.0.

     

    Advait Gupt & Akshat Gupt

    Embarking on this new journey, Advait Gupt – Co-founder & CEO – Kulfi Collective, said:“We’ve always believed that storytelling is a powerful tool to shape culture and through Kulfi Collective, we’re on a mission to make the world (wide web) a brighter place, one awesome story at a time. We are committed to building ideas that become a part of our cultural identities and telling stories that serve as a marker of our times.”

     

    Added Akshat Gupt – Co-founder & CCO – Kulfi Collective: “Our focus has always been to create meaningful, digital-first content for curious, passionate young audiences. With our three verticals coming together under a single umbrella, we are re-imagining the media landscape by building a community of creators who are leveraging technology to produce content that is both distinctive & relatable, across a range of formats and platforms.”