By A Correspondent
Footwear brand Khadim’s has assigned its creative duties to Rediffusion. Said Rittick Roy Burman, Head of Merchandising and New initiative at Khadim’s: “We are glad to join hands with Rediffusion as after reviewing their recent set of work we felt it is a right combination of insightful, youthful, fresh and effective creative communication which tries to stand out in clutter. The team looked confident and capable of handling our brand.”
Added Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion Brand Solutions: “We are very happy to partner Khadim’s in this exciting journey forward from a well-established, legacy brand to a brand that is dynamic, contemporary and has a pan-India appeal. It is clearly a level-next or a step-up for the brand’s ambitions.”