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Tag: Rediffusion Brand Solutions

  • The new 'Give Me Red' cult campaign has been created by Rediffusion Kolkata.

    Eveready goes red again in new campaign

    By Our Staff

     

    Eveready Battery has released a new commercial with its signature tagline ‘Give Me Red’. The tagline symbolises both hi- octane energy and exhilaration. The new Give Me Red commercial has been created by Rediffusion Kolkata, led by creative director Aritra Bhattacharya and strategic support by Navonil Chatterjee.

     

    Said Anil Bajaj, Business Head for Battery and Torch Business: “Eveready has always stood for the younger generation breaking traditional moulds of thinking. The latest Eveready commercial is fun. It is a bit of surprise and incredulity. Yet it has so much of endearment and brand proximity. The energy, enthusiasm & drive of the youth to be NOT just Ready, but Eveready for everything is captured in this campaign.”

     

    Added Dr Sandeep Goyal, Managing Director, Rediffusion Brand Solutions: “Give Me Red is a cult campaign. We at Rediffusion are delighted to have remained part of the 30 years journey of the Give Me Red creative thought. The skydiving bride is the new shero. She is spunky. She is the new consumer – expressive and outwardly directed while being immensely self-confident and self-willed.”

     

  • The business was won following a multi-agency pitch

    Rediff bags mandate for JJ Valaya

    By Our Staff

     

    JJ Valaya
    JJ Valaya

    Rediffusion has announced bagging of the mandate for fashion brand JJ Valaya. The business was won following a multi-agency pitch.

     

    Speaking on the partnership, Valaya said: “There is immense substance to the fact that both Rediffusion and JJ Valaya are legacy brands with over 78 years of excellence and endurance between us. What unfolds out of this intrinsic experience based knowledge of value creation combined with a progressive modern approach to strategy is something that I am truly looking forward to.”

     

    Sandeep Goyal
    Sandeep Goyal

    Added Dr Sandeep Goyal, Managing Director, Rediffusion Brand Solutions: “It’s a moment of pride for all of us at Rediffusion to partner with one of India’s most flamboyant couturiers and fashion icons. JJV’s admirable journey of 28 years in the world of luxury fashion and lifestyle is truly inspiring, and we are excited to take the brand to the next level.”

     

    Kalyani Srivastava
    Kalyani Srivastava

    Said Kalyani Srivastava, Executive Vice President of Rediffusion who will be leading the relationship: “JJ Valaya has all our creative team so excited. The visual extravagance of Valaya, the royal texture and weave of his fabrics, the dreamy creation of his apparels makes JJ Valaya a dream for any creative person to work on and communicate. Our digital team too is looking forward to amplifying the JJ Valaya brand on social media: there is much anticipation around all the new launches that are in the pipeline.”

     

  • It is a new term to describe consumer emotions during pandemic

    Rediffusion files trademark for ‘Postalgia’

    By Our Staff

     

    Sandeep Goyal is at the helm and it’s raining communiques and announcements. The Rediffusion Consumer Lab (Red Lab) has coined a new word, Postalgia, or nostalgia in the future tense or ‘post-nostalgia’. It has filed a trademark on the usage of the word.

     

    Said Navonil Chatterjee, Head of Red Lab and the person who coined the term: “Postalgia is a new pandemic-driven twist to the traditional concept of nostalgia. We at Red Lab observed this trend of consumers today wanting the future to reflect their pandemic-freepast, and came up with the term postalgia to describe it. If nostalgia is for the past or the ‘pre’, postalgia is all about the future or the ‘post’. Hence the coinage.”

     

    Added Goyal, who is Managing Director of Rediffusion Brand Solutions: “Trademarking of ‘postalgia’ is just to ensure that Rediffusion and Red Lab are credited for the coinage. We will otherwise encourage its widespread media usage, and its usage by brands. Red Lab is dedicated to greater understanding of consumer behaviour, and to sharing key insights with our clients and peers.”

     

  • Initially the films have been released on the digital platform

    Rediffusion crafts 3 quirky films for SBI Debit Card

    By A Correspondent

     

    Rediffusion has announced the release of the #KhushiyanOnEMI campaign to promote the EMI through SBI’s debit card facility.

     

    Speaking about the film, Pramod Sharma, ECD & Mumbai Creative Head, Rediffusion Brand Solutions said: “What happens when you have the power of EMIs on your Debit Card? Buying things for loved ones becomes easier than ever. Through three quirky films we have tried to established this fact. SBI is a client that gives your creativity a broad canvas. You have to just paint your best picture. As an agency we have tried our best to do that.”

     

    Initially the films have been released on the digital platform but soon these will be taken to the television to ensure greater reach amongst the intended target group.

     

     

  • The account will be handled by Rediffusion’s Mumbai office

    SBI General Insurance awards mandate to Rediff

    By A Correspondent

     

    SBI General Insurance has assigned its creative duties to Rediffusion.

     

    Shefali Khalsa

    Said Shefali Khalsa, Head- Brand, Corporate Communication & Website Sales, SBI General Insurance: “The brand affinity for SBI General is high amongst Indians. Completing a decade of operations in the industry, we believe it is the right time to re-focus on the brand identity and align with our digital focused infrastructure & outlook. Basis a defined brief, backed by detailed research, Rediffusion came up with a beautiful concept that resonated with our brand and was the  best, of a good lot of pitch presentations. We are glad to have  such an expert team onboard, backed by strong leadership, to manage this brand exercise from planning to execution.”

     

    Navonil Chatterjee

    Added Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion Brand Solutions on the appointment: “Winning SBI General Insurance is a triple treat for us! Firstly, General Insurance is a severely under-penetrated category in India, which makes it a planner’s delight. The barriers to adoption are many and it is something that is sold and not bought. Eventually when one buys, it is still a grudge purchase. It’s perceived as a waste of hard-earned money that is going to go needlessly down the drain, because nothing bad will ever happen to me and my valuable things! We not only have the challenging task of building the brand, but also the formidable onus of growing the category.

     

    Rahul Jauhari

    And this is what Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion Brand Solutions said on the appointment: “”SBI General Insurance combines the maturity and wisdom of SBI with the agility and energy of a young industry player. Their passion is infectious and we look forward to working with them in this exciting space.”

     

     

  • The campaign is conceptualised by Rediffusion Brand Solutions

    PGIM India launches its first campaign in India

    By A Correspondent

     

    PGIM, the global investment management brand of US-based Prudential Financial, Inc. (PFI), has launched its new brand in the Indian market called, PGIM India Mutual Fund.

     

    Said Sakshi Dalela, Head-Marketing PGIM India Mutual Fund: “The campaign insight came from close group one-on-one discussions with millennials across metros and mini-metros to understand their values, priorities, attitude towards money and their outlook towards life. Most of them realize the importance of intelligently planning their finances to have an edge in life. While most millennials aspire to travel the world, earn high salaries and establish a good work-life balance, almost all of them were also passionate about making a positive impact on society. We found our insight in this millennial behavior – If they can plan their finances well, either on their own or with expert guidance, they will not need to think twice before acting on their wishes – be it to travel the world, enjoy experiences or for that matter give back to society”

     

    Added Rahul Jauhari, Joint President and Chief Creative Officer, Rediffusion Brand Solutions:  “There is a visible urge amongst young people to connect with and make a positive impact on their surroundings. When your finances are better planned, the urge can translate into action a lot more easily. And the young actively seek credible sources of wisdom and guidance when it comes to financial planning. We connected the two – the campaign brings out the ease with which the youth can follow their heart, without worrying too much about the financial aspect. A little planning and smarter investments help along the way.”

     

     

  • The agency won the mandate following a rigorously contested pitch

    Khadim’s assigns creative mandate to Rediffusion

    By A Correspondent

     

    Rittick Roy Burman

    Footwear brand Khadim’s has assigned its creative duties to Rediffusion. Said Rittick Roy Burman, Head of Merchandising and New initiative at Khadim’s: “We are glad to join hands with Rediffusion as after reviewing  their recent set of work we felt it is a right combination  of insightful, youthful, fresh and effective creative communication  which tries to stand out in clutter. The team looked confident and capable of handling our brand.”

     

    Navonil Chatterjee

    Added Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion Brand Solutions: “We are very happy to partner Khadim’s in this exciting journey forward from a well-established, legacy brand to a brand that is dynamic, contemporary and has a pan-India appeal. It is clearly a level-next or a step-up for the brand’s ambitions.”

     

     

  • It is a play on bright yellow and purple and is new-age in its approach

    Rediffusion unveils new brand identity

    By A Correspondent

     

    Rediffusion has unveiled its new brand identity that is a play on bright yellow and purple and is new-age in its approach.

     

    Said Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion Brand Solutions: “Our belief is that Creativity needs to be amplified to the power of technology to arrive at break-through solutions for brands. And when Creativity meets Technology, the result is Connections, Conversations and Conversions. That’s the future of brand building and that’s what this new Rediffusion is poised to deliver on.”

     

    Added Rahul Jauhari, Jt.President & Chief Creative Officer, Rediffusion Brand Solutions: “The need to build powerful brands has never gone. What has changed is the toolset to do so and the environment in which we operate. Brand building is what we have done for decades now. It’s in our blood. In this world of data, analytics and never ending stream of possible specialist partners, the new Rediffusion aims to be that one partner who will hold our clients’ hand as they build their brand in this mad new world of marketing,”