JSW Paints, part of the US$ 23 billion JSW Group, has unveiled its new ‘Think Beautiful’ digital campaign. It champions that real beauty resides in our thoughts and actions, notes a communique.
Said AS Sundaresan, Joint MD, and CEO of JSW Paints: “Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today’s younger generation’s thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”
Added Govind Pandey, CEO, TBWA\India: “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”
Said Russell Barrett, CCExpO, TBWA\India: “Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.”