MxMIndia

Tag: Rahul Gupta

  • The campaign showcases how Syska is a pioneer in the LED industry and has today turned into a household name

    Syska unveils new ad campaign with Irrfan Khan

    By A Correspondent

     

    Syska LED has launched its latest ad campaign starring actor Irrfan Khan. Commenting on the launch, Amit Sethiya, Chief Marketing Officer, SYSKA Group said: “Our latest TVC has been conceptualised keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

     

    Said Rahul Gupta, Chief Creative Officer, IBD India: “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”

     

     

  • Introduces a revolutionary new fabric ‘NICE’ that is Sweat-Free and Moisture-Absorbent

    Only Vimal highlights innovative features of new fabric in latest campaign by IBD

    By A Correspondent

     

    Percept agency IBD, which won the strategic and creative mandate for Only Vimal, the textile brand of Reliance after a competitive pitch last year, has released two awaited TVCs across electronic media pan India.

     

    Said Vivek Mehta, Head – Marketing, Reliance Industries Limited (Textiles) said: “The brand Only Vimal always stood for ‘fashion for the young trendsetter’. The youth in India are challenging ‘the status quo’, with a mindset of new possibilities, risk taking and a can do attitude. And they are doing all this in style. Only Vimal reflects their values by offering, ‘fabric and apparel which is not only technologically advanced and innovative but also stylish and world class in design values’.”

     

    Commenting on the new Vimal TVCs, Rahul Gupta, Managing Director, IBD said: “Last year saw us disrupting the category, with a strong and relevant positioning of “Superior Technology Fabric”, which lead to many other brands trying to do the same. This year we wanted to deepen our positioning by bringing in more differentiated products that are performance enhancers, which further facilitates in ranking Only Vimal as a truly Tech Forward brand.”

     

  • IBD India will be responsible for revitalising the brand image of KC Milk

    IBD wins KC Milk creative mandate in multi-agency pitch

    By A Correspondent

     

    IBD India, a Percept – Hakuhodo company, has won the creative account of KC Milk, the flagship pasteurised milk brand of KC Diary Products. It was a multi-agency pitch held in Chennai, and the account is estimated at Rs 14 crore. IBD India will be responsible for revitalising the brand image of KC Milk.

     

    Said S Kannan, Chief Marketing Officer, KC Diary Products: “We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.”

     

    Rahul Gupta

    Added Rahul Gupta, Managing Director, IBD: “We are consistently winning business of diverse nature and it gives us a sense of satisfaction to be able to cater to diverse industry businesses. Our deep understanding of consumers and our ability to create a long-term vision for ‘KC’ with excellent creative execution were the key factors for this win. We are very excited to have bagged this mandate to work with one of the strong and upcoming brands in the country.”

     

  • Grauer & Weil India Ltd. has retained IBD as its communication agency for managing the integrated communications portfolio for Growel's101

    IBD retains 360 degree mandate for Grauer & Weil

    By A Correspondent

     

    IBD India, a Percept Company, has retained the integrated communications mandate of Grauer & Weil India Ltd.   Grauer & Weil India Ltd. has retained IBD as its communication agency for managing the integrated communications portfolio for Growel’s101.

     

    IBD’s scope of work encompasses developing a holistic marcomm plan in tune with the vision and marketing objectives for Growels. This includes brand campaigns across ATL and BTL mediums, B2B campaigns targeting the ATL and associated media, tactical campaigns to increase footfalls and trading density, environmental graphics and designs within the mall, print campaigns, brand campaigns and trade centric (B2B) campaign redefining the imagery of the brand and event identity communication andcollaterals throughout the year.

     

    Commenting on the account win, Rahul Gupta, Managing Director, IBD said, “Grauer & Weil India Ltd, is one of our most prestigious associations and we take great pride in being the agency of choice for the fourth consecutive year. This comes with a lot of responsibility and we are committed to do good work that creates more value for the brand.”

     

  • Actor Irrfan Khan roped in as brand ambassador

    Jivi Mobiles hands over creative mandate to IBD

    By A Correspondent

     

    IBD has won the strategic and creative mandate of a feature phone brand from Jivi Mobiles  which has ambitious plans for India. The account was won after a multi-agency pitch.

     

    Jivi Mobiles, a brand of Magicon Impex Pvt. Ltd, caters to the low to mid-segment of the Indian population, starting with the entry level bar phones with FM to aggressively priced 3G Android-based smartphones.

     

    Commenting on this win, Rahul Gupta, Managing Director, IBD said: “Jivi Mobiles is a great win for us. We were looking for a low-medium segment mass market brand in our portfolio and we are very glad to have won the Jivi Mobiles mandate. We look forward to presenting some incredible, out-of-the-box creative work to revolutionize this market segment and achieve the brand mission.”

     

    Actor Irrfan Khan will feature in the upcoming campaigns – both offline and online for the brand and will endorse Jivi Mobiles’ products such as feature and smart phones. He will also be a part of various customer engagement activities that the brand has planned during the year.

     

    On this association, Pankaj Anand, CEO, Jivi Mobiles said, “It’s an absolute pleasure to announce Jivi Mobiles’ association with Irrfan Khan. We believe by roping in Mr Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles.”

     

     

  • Tokri.com is a Pune-based hyperlocal delivery startup

    IBD bags strategic and creative mandate for Tokri.com

    By A Correspondent

     

    IBD has won the strategic and creative mandate of Tokri.com, a hyperlocal grocery and daily needs’ delivery brand operating in Pune. Multiple agencies pitched for the account, with IBD emerging victorious, riding on its creative and strategic brilliance.

     

    IBD provided a differentiated strategy for Tokri.com in its pitch and also brought onboard actor Shraddha Kapoor as brand ambassador to ensure credibility and avail the advantage of association with the brand.

     

    Said Neeraj Kansal, Founder, Tokri.com said, “IBD has added tremendous value in building our brand. They have been insightful and strategic, and delivered outstanding creative work. Having the right partner in today’s world of brand and business is critical for success. We are happy to have IBD as our communication partner, as they understand the nuances and pace of both the market and consumers. We are looking forward for some great creative work from IBD.”

     

    Commenting on the account win, Rahul Gupta, Managing Director, IBD said “For Tokri.com, it was important to offer a differentiated positioning in order to facilitate trial opportunities. Our strategy of designing a city specialist for Tokri.com, coupled with outstanding creative execution was the key factor for this win. We are very excited to have bagged this mandate; it shows our mettle and potential at handling brands across diverse categories and domains. We are excitedly looking forward to doing some good creative work on the brand.”

     

  • Rahul Gupta, CEO of the Percept arm, speaks on the winning the big Reliance account

    It’s Only IBD for Only Vimal

     

    For a generation that grew up in the early years of television advertising, Only Vimal is a campaign that’s etched deep in memory.  While India was always known for its textiles industry, it was Only Vimal – created by Reliance Group founder Dhirubhai Ambani – that became its most iconic brand.

     

    Last week we reported that IBD, a Percept company, had bagged the strategic and creative mandate for ‘Only Vimal’. And, the road to the finish line was not at all easy. IBD was in the race with some of the biggest names in the industry.

     

    “In the final round, we were fighting with RK Swamy. For a very long time, it had handled the biggest textile brand Raymonds and obviously would have been the prime contender to handled this account too. For us, to be able to upstage them and win this brand was a matter of great pride and satisfaction. I believe, the strategy and all was very bang-on but our edge was the differentiated positioning we talked about, the technological positioning and the creative execution we brought in to place. That is where things went in our favour,” said Rahul Gupta, Managing Director, IBD.

     

    The rechristened Vimal – ‘Only Vimal’,  was one of the first textile brands to make a massive consumer impact pan-India. A Mukesh Ambani-promoted Reliance Industries’ (Reliance) textile division, Only Vimal is also one of the first major retail chain of stores to be set up across the country. IBD will be responsible for repositioning and revitalising the brand image.

     

    One of the most important things while preparing a pitch is the brief that is given to an agency by a client. Speaking to us on the brief, Gupta said, “The whole essence of Vimal was that- it was one of the most prized brands once upon a time. Over a period of time, Reliance moved on to bigger and better things and different areas of business. So, to a certain extent the textile division of Reliance Industries’ was kind-of put on the backburner. But it continued to do decent business for a period of time.”

     

    “Obviously, it lost the lustre of a brand it was in the 80s. So, very clearly, the task in hand was to re-stage this brand and make it relevant for the new India, for the younger India. The young India does not know the value of the Vimal brand. Our task is to re-stage the brand, so that today it is seen as a premium brand. The youth of today should understand the iconic status of this brand.” Gupta added.

     

    MxMIndia previewed the television campaign which will be launched today (Aug 16). In the commercial, the focus has been given more on the fabric and the qualities of the clothing material. But since the brand’s target is the youth of India, why shoot the film in a foreign location? “We did a lot of research and psychographic studies and we realised that the youth of today though rooted in India have a very global aspiration. Today’s market is all about the youth. We wanted to focus on the youth and the youth of today is all about action. Yes, there aesthetic and creative reasons why it is important to shoot the film in an international setting. It allows you a nice backdrop; ultimately it is a fashion brand and aesthetics, style etc. do play a big role in communicating the style quotient of the brand. But apart from that it is also to give a global value to this brand,” explained Gupta.

     

    When it comes to fashion brands, more often than not we see the clichéd concept of how wearing the brand can make one a winner or achieve the impossible in life. “Everybody followed conventional wisdom in terms of advertising where you talked more about achievement or being good-looking, it was all focused on personality. It was us who took these fabrics and decided to position the brand of fabrics as a brand which offers technologically superior fabrics that will aide people in their lives, especially the man of action. The youth of today is on-the-go and need something which will help them. It was time for change and today everything has changed. If Vimal needs to come back and become a market leader, it needs to have its own voice,” said the Gupta.

     

    On the marketing front, a 360-degree strategy has been agreed upon but is there any special plan was the most used and enquired about platform ‘Digital’? “We already are working very extensively on social media platform. We have taken a lot inventory on YouTube, so we are doing all those standard digital efforts as it is. But we are also planning a lot of engagement activities which you will see and is very effective in getting across this new position and new fabrics to work on innovative little digital program,” added Gupta.

     

  • Winning the account entailed extensive research and multiple levels of strategic and creative strength presentations

    IBD bags integrated communications mandate for Morisons Baby Dreams

    By A Correspondent

     

    IBD has won the integrated communications mandate for Morisons Baby Dreams, a brand of JL Morison (India) Ltd. The announcement came post a multi-agency pitch which saw IBD emerge victorious due to their strategic and creative prowess.

     

    JL Morison has been dedicated towards building sustainable brands in the Baby Care, Personal Care and Healthcare segments for over 80 years. Morisons Baby Dreams, the baby care segment of JL Morison, serves the needs of babies between 0-2 years of age.

     

    Winning the account entailed extensive research and multiple levels of strategic and creative strength presentations. The multi-agency pitch demanded a deep knowledge on the baby care segment and an understanding of the behavior and aspirations of millennial mothers. The ability of IBD to convert this comprehension into superior creative work granted the upper hand amongst all the other agencies presenting their case. IBD won the entire 360-degree integrated communications mandate of Morisons Baby Dreams, including the digital portfolio.

     

    Said Sakshi Mody, Promoter Director, JL Morison, “We were looking for an agency which could build a unified identity for our baby care brand across all mediums and make it one of the most desired brands in its category. IBD’s brand development approach has been spot on and we are sure the campaign they are working on for us will be a winner!”

     

    Commenting on this account win, Rahul Gupta, Managing Director, IBD said “The Morisons Baby Dreams win is important to us in many ways; it showcases our depth of knowledge and creative strength of presenting outstanding work across diversified product categories. We are very excited to have won this mandate and are looking forward to rolling out some really exciting work on the brand.”

     

    IBD is one of the few advertising agencies in India, which can boast of having a hugely diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices.

     

  • IBD will be responsible for completely repositioning and revitalizing the brand image

    IBD wins the communications mandate for ‘Only Vimal’

    By A Correspondent

     

    IBD, a Percept company has won the strategic and creative mandate for ‘Only Vimal’, the textile brand of Reliance. The multi-agency pitch saw several top agencies in the fray to win the account. IBD won this account on the back of good strategic and creative product presentation and due to the strength demonstrated in expanding the ideation to a 360 degree horizon.

     

    ‘Only Vimal’, the rechristened Vimal, was one of the first textile brands to make a massive consumer impact pan-India. A Mukesh Ambani-promoted Reliance Industries’ (Reliance) textile division, Only Vimal is also regarded as one of the first major retail chain of stores to be set up across the country. IBD will be responsible for completely repositioning and revitalizing the brand image.

     

    Winning this pitch entailed a thorough strategic understanding of restaging an iconic brand in a dynamic product category and a deeper understanding of consumer behavior, motives, lifestyle and aspirations. The creative output and the passion displayed by the IBD team translated into the transfer of this entire account. IBD takes great pride in winning this mandate and will be responsible for restaging the brand communication with a fresh thinking with an aim to reinstate its iconic position in the consumer mind and in the market.

     

    Said Vivek Mehta, Head – Marketing, Reliance Industries Limited (Textiles), “We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication.  The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.”

     

    Commenting on this win, Rahul Gupta, Managing Director, IBD said, “Our deep understanding of consumers and our ability to create a long term vision for ‘Only Vimal’, with excellent creative execution were the key factors for this win. We are very excited to have bagged this mandate of restaging an iconic brand. This is a fantastic opportunity for the team to showcase their strategic and creative brilliance. We are ecstatically looking forward to doing some great creative work on the brand.”

     

  • The new accounts won include the complete brand portfolio of Vasu Pharma (Trichup – Hair Care, Uva – Skin Care, Dazzle – Pain Ointment, Zeal – Cough Syrup) Swastik International (Spices) and Witlinger Beer

    IBD India records multiple wins in recent months

    By A Correspondent

     

    IBD India, the Integrated Brand Development division of Percept-Hakuhodo has signed on an impressive number of clients in recent days. The agency’s roster of clients has expanded further with accounts from diverse industries spanning Consumer Products, Realty, Hospitality, Fashion & Lifestyle, Industrial, IT & Education, Corporate & Banking, Media etc.

     

    The new accounts won include the complete brand portfolio of Vasu Pharma (Trichup – Hair Care, Uva – Skin Care, Dazzle – Pain Ointment, Zeal – Cough Syrup) Swastik International (Spices) and Witlinger Beer.

     

    Commenting on the association, Hitesh Sata, Managing Director, Swastik International, said, “There is a thin line of difference between Brand Identity & Brand Image. Brand Identity is how your brand appears to people in the form of audio or visual effects, whereas Brand Image is how your brand is perceived by your audience. Most of the Advertising & Branding Agencies work on developing the Brand Identity, but IBD India is one of the agencies who also develop a very positive Brand Image for us. We are very happy and satisfied with the kind of work IBD India have done for us so far. Above all they have the right kind of attitude and are a very supportive team to rely on.”

     

    “These new additions are a reflection of our progress toward building IBD India as a new age agency in the creative space,” says Rahul Gupta, Managing Director, IBD India. “A focused brand strategy coupled with intense capability building mechanisms and platforms is the reason we continue to attract such high calibre clients across a range of industries and geographies. We look forward to providing the best communication support to our clients that have come on board and couldn’t be more thrilled with our developments.”